Connie Ferguson’s success on the small screen has won her millions of fans. She is now looking for billions in the business world.
Eight summers ago, in a studio in the Northcliff neighborhood of Johannesburg, South African singer and actor Dineo Moeketsi was a bundle of nerves, auditioning for a role in the TV drama series, Rockville.
Judging the audition was actor, entrepreneur and the co-founder of Ferguson Films, Connie Ferguson.
The star, Moeketsi recalls, helped calm her nerves and erase the tension in the air.
“It’s rare to find a woman of her stature, it’s rare to find a woman of her grace, it’s rare to find a woman of her tenacity and prowess,” gushes Moeketsi.
She got the part and her only wish from then on was to spend more time with Ferguson learning her craft.
Moeketsi has since gone on to become one of Ferguson’s protégés and a popular actor herself. She now calls her mentor, ‘mom’.
Ferguson, a mother of two and proud grandmother, is one of South Africa’s most-loved TV personalities. Beyond the grease paint and the glaring lights of the TV studios, Ferguson is also a businesswoman.
On August 10, a day after Women’s Day – honoring the rocky resilience of the apartheid-era heroines of South Africa – we set up time to meet with Ferguson in a small studio in the leafy suburb of Greenside in Johannesburg.
The studio is on a road that is an airy strip of eateries, cafes, shisha parlors and salons.
Ferguson arrives driving a cobalt blue BMW and looking relaxed, in unpretentious floral pants and a casual jacket, profusely apologizing for her lateness.
The first thing you establish as Ferguson walks in is she has no starry airs, warmly greeting everyone in the cold studio.
Nomsa Madida, the makeup artist who has worked with Ferguson for over a decade and regards the star as her ‘idol’, is already present with her elaborate beauty kit open in front of her.
It’s a daily ritual for Ferguson – getting made up to face the cameras.
She speaks animatedly about work, life and her three-year-old grandson Ronewa, who she calls Roro.
And then, as Madida works her brows, Ferguson fondly tells her: “Do you know what I like about your work? I look at myself and I don’t want to be photo-shopped.”
The 48-year-old TV star smiles as she harks back to her beginnings in Botswana, and the move to Johannesburg to pursue her career, and stay the course.
She has come a long way.
Ferguson was born in Kimberley in the Northern Cape province of South Africa, as the third of seven children.
“Not having much when we grew up and just the pressure of wanting to do well so that you are able to empower the family; seeing your parents work so hard and you wish you could just grow up and work and relieve them of all that hard work; that was always something I wanted to do,” says Ferguson.
She moved to Botswana with her family when she was six years old, growing up there and then relocating again to South Africa in her late teens.
Everything she did subsequently, she continues to do today, be it modeling, acting, producing, and entrepreneurship.
Along the way, came success, recognition and fame.
“One of the questions I get asked a lot is ‘how have you managed to stay relevant for so long’? And I think the simple answer is this has always been my profession, my career, [it’s] not a get-rich-quick scheme or a get-famous-quick scheme. Fame is just a side-effect of what I do. It’s not something that defines who I am as a person or as a business person,” says Ferguson.
With 28 years in the television industry, she stole the hearts of South Africans as Karabo Moroka, one of the main protagonists in the soap opera Generations on SABC1. Even now, people call her Karabo.
“The name stuck but I think I have been very lucky because I have always been able to draw the line between myself as a real person and the characters I play on TV. It’s very important for me to remain real and live realistically in a realistic world because I think the pressure can be overwhelming because the characters that we play on TV…especially the characters that I’ve played…are all these powerful women I admire – very monied, very rich, it almost looks like things come too easy and that’s not what I want to teach my children, that things come too easy. I want them to know that they need to work for everything they have. They need to earn it.”
Generations first hit TV screens in 1994, the year South Africa became a democracy, going on to become the longest-running locally-produced soap on the national broadcaster.
It airs even now, as Generations: The Legacy, every week night.
Ferguson started as a model and actor doing advertisements and short projects. Once she got on to Generations, she was lucky to have a secure acting job because the television industry was unstable.
“It’s not easy for an actor in this country. I think it’s better now because there are a lot more opportunities than there were back then. But living from contract to contract is not as glamorous as it looks. But that said, if people use this opportunity well, it’s a great opportunity,” she says.
She was voted one of South Africa’s 10 Most Beautiful Women by Cosmopolitan magazine in 1993. Other recognition: the South African Foundation for Excellence and Achievement Award in 1988, the Duku Duku Awards, and the You Spectacular Award in 2017 for Favorite Actress.
For six years from 2008, she represented Garnier’s facial product Even & Matte, but in between, decided to launch her own brand of bodycare products.
“The bigger picture was then to eventually venture into everything, including facial products, and there was going to be a conflict of interest so I had to make that decision that ‘you know what, yes it’s a sacrifice, but I need to go it alone for now’,” she says.
What was the difference?
“Ownership is a big difference. It’s nice to be the face of a brand and you get a fee for representing the brand but at the end of the day, your name is, yes, it’s attached to the brand and yes, it’s great to be associated with it, but there’s no ownership, it’s not really yours,” she says.
Ferguson was ready to carve her own path in business.
She launched Koni Multinational Brands in 2013. It won the Upcoming Supplier Award in 2015 from the Shoprite supermarket group for her range of body lotions.
“The bigger picture and plan is to build a multibillion-rand business. Absolutely! I mean it has been done by multinationals and those products are doing very well in South Africa, so why can’t a South African brand do the same?”
With the launch of Connie Body Care, the actor donned a more serious role as entrepreneur. She released three body lotions at five Shoprite stores on a trial basis and passed the test. She personally developed each product with a chemist deciding on the scent and texture. She rolled it out in more Shoprite stores. As time went on, she also retailed at other stores including Clicks, Game and Choppies.
As a startup, there were challenges, but she is grateful Shoprite took her in when no one knew her brand.
“People knew Connie as a personality, as a TV brand, but not so much as a bodycare brand,” she says.
Ferguson wanted to get people to believe in local products, and her products for the quality and not just because it had her name.
“So trying to break that mould and make people believe was hard because I didn’t just want to ride on my name because you may buy the product initially because it’s Connie’s product but if the product is not good, you are not going to go back and buy it again…For me, it was very important that the product was able to sell itself,” she says.
In 2015, her range consisting of three variants had seen a year-on-year growth of more than 460% in Shoprite Checkers alone.
Ferguson also launched a men’s range.
But in early 2018, news reports surfaced that bodycare giant NIVEA was suing Koni Multinational Brands over alleged intellectual property violations. As per the reports, the action for “passing-off” was filed by NIVEA’s owners Beiersdorf AG on the allegations that the men’s shower gel had packaging similar to one of their products.
When quizzed about it, Ferguson tells FORBES WOMAN AFRICA: “We have our legal team dealing with their legal team so it’s not something I can openly talk about. But I think I can just say that it’s not anything that I’m worried about.”
When the reports surfaced, fans quickly rose to her defence on social media.
Ferguson says she has a brand people love.
“It has spoken for itself because…you buy the product, you go back and you ask for the same product. So it is not a novelty thing anymore just because it’s Connie’s face on the product. Now you are buying it because you love the actual product. And that was what was important for us.”
She says she is at a point where the brand is “now growing steadily” and “starting to see returns”.
African media mogul?
For the photoshoot for this feature, Ferguson changes into a bold red satiny blouse and white pants. Her makeup is light and her hair slicked back. She poses effortlessly in front of the camera.
“Lights, Camera, Action!” has been Ferguson’s reality for over two decades, and she has been extensively featured in the media.
Many admire her professionalism and dedication to the craft.
Her brand manager Thato Matuka from Brand Arc SA, who has worked with many prominent South African celebrities, says of Ferguson: “We all see where Ferguson Films is going. I mean every time you flip a channel, it’s a Ferguson Films product… I just see her conquering Africa, in terms of media and television…I just see her as an African media mogul,” he says.
Ferguson admits it has taken a lot of hard work to get there.
In the early days, before she dove into business, she would take on multiple jobs, anything that came her way, from acting to presenting to emceeing events.
“There would be times when I slept for like three hours because I was working the whole time and that takes a toll on the body,” she says.
“You need to know when to say ‘ok, enough’, when to say ‘ok, it’s not even worth the money’, and when to decide what is more important for you and I think that’s when you are able to find a good balance.”
It meant saying no to some of the opportunities such as events and appearances.
She left Generations in 2010 to focus on her production company and beauty business. The news sent shockwaves through South Africa’s TV industry.
Fans were devastated.
After being with the show 16 years, Ferguson left not knowing what lay ahead.
She took over as the producer and director of a new show, the 13-part drama series, Rockville, under her own film company, Ferguson Films, which she established with her husband Shona Ferguson.
The pair also acted in Rockville, which aired on Mzansi Magic.
To finance Ferguson Films, the couple took out a bond, and then a second bond on that bond.
“We had a vision and we knew that because we didn’t want to run a spaza shop, we wanted to run a business. We had to put money in to be able to get something out. We wanted to be taken seriously as business people. So we took a second bond on our house. We set up offices in Northcliff…,” says Ferguson.
Shona left his full-time job to focus on the business while Ferguson went back to acting to be able to make enough money to support it. “Those are the kind of sacrifices that one has to make. At the same time, they have to be calculated. Because I mean we thought about it. I could have left work as well at the time. But then what? We have kids, we have a bond and we have just taken out a second one. So there are risks involved. But you know, I think if you have a solid plan in place, you know that there are risks worth taking,” says the seasoned star.
In 2014, Ferguson was back on the TV screens as Generations was re-launched as Generations: The Legacy.
Ferguson Films needed more finance to keep the business running.
With both husband and wife being first-time producers, securing funding from investors was not easy.
“But if you don’t have necessarily a business record, how do you say to someone you are a business person? How do say to someone ‘give me your money and let me make you a show and let me make you money’? How do you make them buy into what you are selling?” says Ferguson.
In 2016, fans of Generations: The Legacy saw the departure of the star once again, this time for good, to focus on her production company.
After experiencing the entrepreneurial life, Ferguson never looked back. The company currently produces a show called The Queen, which both Ferguson and Shona act in, as well as a drama show called The Throne.
They see a growth of 30% this year, says Ferguson.
Ferguson Films has received the BET A-List Game Changers 2016 Award and the Naspers Order of Tafelberg Award in 2017.
The Queen has garnered many viewers who actively voice their opinions on social media.
Behind-the-scenes videos of the show reveal a hard-working team under Ferguson’s leadership.
They endearingly call her ‘Sis Coni’ or ‘Mama Connie’.
“My team is very naughty, jolly and playful. We work hard but we also play hard from time to time…,” says Ferguson.
She says she leads with honesty and openness.
“But when you speak from the heart, they can sense it as well and then they can take responsibility for whatever it is.”
Ferguson’s leadership style?
“I’m the kind of leader that is very happy to play when it’s play time but when it’s time to work, it’s down to the grind, we work,” she says.
“I never ever want to be a leader that’s feared because I feel then that your people don’t give you their best because they are scared of you so they are always like tip-toeing around you. I don’t want to be that person. I’m very approachable, I’m very warm but when I need to put my foot down, I can do that as well.”
TV production in South Africa is male-dominated and Ferguson was among the few women who opened up the industry to more women.
Ever since the push for 90% local content on TV screens, the industry has grown significantly.
Ferguson remains one of the most experienced and one of the few women to have played the most number of leading roles on South African television.
From auditioning for the formidable female lead in Generations, to now offering a chance to aspiring young actors in her own productions, she is building the next generation of actors, role models and possibly, entrepreneurs.
‘Mom’s A Team Player’
Connie Ferguson’s elder daughter, Lesedi Matsunyane-Ferguson, is a casting coordinator and production manager at Ferguson Films.
Literally growing up on her mother’s sets, she has seen her professionalism up close.
The 25-year-old Lesedi, who has studied drama and acting, says her mother has a quirky sense of humor and calls her a “simple, low-key person” with “a rare and incredible work ethic”.
“She’s the type of person that even if she was not feeling well she would come to work and give her all and you would not even know that she is sick until we wrap up or say ‘cut’. She is always a team player and she always lifts everyone else’s spirits on the set.” What qualities does she look up to in her?
“The amount of time and investment she has put into not only her craft but her businesses and it is helping everything flourish. And always being involved with everything she has ever done like with the perfume, with the glasses, with the lotions, she is there testing out all the products making sure that they smell good, making sure that they work for different types of skin tones. She is extremely passionate about anything she touches.”
Pioneer For Women In Construction Thandi Ndlovu has died
The cover of the August (Women’s Month) edition of Forbes Africa beautifully captures the essence of the woman I interviewed only a few weeks ago. Gracious, soft-spoken, brimming with life and energy. Dr Thandi Ndlovu impressed the entire Forbes crew on that afternoon cover shoot with her broad smile, and open yet powerful demeanor.
It is with great sadness that Forbes Africa heard of the accident that took her life on Saturday the 24 August 2019.
READ MORE |COVER: Feisty And Fearless Pioneers Thandi Ndlovu & Nonkululeko Gobodo
She had given so much to South Africa and its people – through the apartheid years and during the 25 years of democracy, literally building a better future, first through her medical practice at Orange Farm and then through her company, Motheo Construction Group and the scholarships for tertiary education granted by her Motheo Children’s Foundation.
That sunny winter’s afternoon, I asked her if she, at the age of 65, was considering retirement, and she laughed. A lively, amiable laugh. She told me she was healthy and strong and easily worked 12 to 13 hour days.
She loved hiking, and has climbed Kilimanjaro twice, reached the base camps of Mount Everest and Annapurna in Nepal. At the time of the interview, she was training to climb Machu Picchu, the famed ruins in Peru’s mountains.
One of her biggest passions was to make a difference in people’s lives and to motivate people to achieve the best they could. The other was to redress the racial tensions that still remained in South Africa.
Dr Thandi Ndlovu, South Africa is poorer for your passing.
-Jill De Villiers
Feisty And Fearless Pioneers Thandi Ndlovu & Nonkululeko Gobodo
Thandi Ndlovu and Nonkululeko Gobodo, moulded by South Africa’s apartheid past, tore their way into male-dominated sectors , leading them boldly through a quarter century of democracy. Failure was never an option.
On a sunny winter’s afternoon in a quiet suburb of Randburg in greater Johannesburg, a second white Mercedes-Benz pulls up in the driveway of a photographic studio, and finds a shady spot to park.
Already seated next to a pool glinting blue in the sunlight, an elegant woman dressed in black and white sips green tea and talks about her early life growing up in the former Bantustan of Transkei in South Africa.
Absorbed in recounting her story, she looks up as a tall, slender woman, also in a chic black and white ensemble, walks towards her. The two women beam in recognition. They are here to be photographed by FORBES AFRICA and to share their unique stories as businesswomen in two traditionally white male-dominated sectors – auditing and construction.
This year, South Africa celebrates 25 years of democracy. As the country started shaking off the shackles of oppression in the 1990s, both these women embarked on their paths to greatness. Both had been moulded by the harsh final years of apartheid, gaining the strength and conviction to fight for what they believed in.
In the process, they built successful businesses, changed perceptions and became role models.
And as with all stories of achievement, their journeys came with times of adversity.
Nonkululeko Gobodo: The visionary in auditing
As a young girl, Nonkululeko Gobodo had very low self-esteem. She was shy and quiet and as the middle child in a family of five children, she felt overshadowed by her very outgoing older siblings. Her mother made it clear that she thought Gobodo wasn’t “going to amount to anything”.
Yet, there were factors in her upbringing, at home and in her community, which shaped her and prepared her for a future as a captain of industry.
Her mother was very hard on her. “I’m someone who needs affirmation and she did the opposite of what I needed. Fortunately, my father was doing that, he was doing the affirmative things.”
As an educator, her father was excited when she achieved “goodish” results at school, even slaughtering a sheep in celebration.
“When my parents were running shops, I used to be the one who would help in running the shops during the holidays. And I was quite young to be given the responsibility. My mother was literally taking a holiday, and I would run the shop perfectly, no shortage or anything like that. So, in spite of the fact that she was too hard on me, she must have thought she was nurturing this talent and making me strong.”
Growing up in the then independent Transkei (now the Eastern Cape province of South Africa), Gobodo was largely sheltered from the impact of apartheid in other parts of the country.
“I lived in this world where you were sort of cushioned from what was happening in South Africa. So you were socialized to be a fighter, to be strong. My parents used to say that we should never allow anybody to tell us there were things we cannot do,” she elucidates.
It was an everyday thing to see black people running a variety of formal businesses like hotels, garages and wholesalers.
“I suppose I was very fortunate in that I was raised by these parents who were in business, who were working very hard during those times and with very strong personalities, both of them. Within the Xhosa tribe itself, although there is patriarchy and all that, Xhosa women are very strong and they are sort of equal partners with their husbands.”
Still very young, Gobodo fell pregnant. Her parents insisted on marriage. The marriage would end several years later, after the birth of three children, when she was 34 years old.
While taking a gap year working at her father’s panel-beating shop in Mthatha (then Umtata), during her first pregnancy, Gobodo discovered her calling. While her parents thought she would be well-suited to a career in medicine, she found joy in accountancy.
The gap year also revealed her innate strength to stand up for what she believed in. For the first time, she encountered racism. White managers remained in place when her father bought the business from the Transkei Development Corporation (TDC).
“They were really so upset by these black people who had taken over this business, and they were just bullying everyone. So I was able to stand up to them and then I realized I’m actually smart, I’m actually not this thing that my mother was saying, that I’m not just smart, but I’m strong, I’m tough, I can stand up to these men during apartheid years and it was not because my father owned the shop, but it was this thing of suddenly discovering who you are for the first time and just waking up to who you are and suddenly knowing what you wanted to do. Oh wow, accountancy, I didn’t know about that,” she smiles.
She was also inspired by the fact that black auditors did the books for her father’s business. They were WL Nkuhlu & Co, owned by Professor Wiseman Nkuhlu. Her father supported her decision to study BCom and she enrolled at the University of Transkei (now Walter Sisulu University).
Gobodo became a star performer at university and her confidence grew. After qualifying, the university offered her a junior lectureship. While there was no racism in the academic environment, it was here that she had her first taste of gender discrimination. A male colleague instructed her to do filing. She thought this was ridiculous considering her position, and she refused. He treated her as an equal from then on.
“I made a decision to fight the system differently,” she says. “I was sure there was no system that would determine who I am and how far I can go. I used to say this mantra to myself: ‘Your opinions of me do not define me. You don’t even know who I am’. So I never allowed those things to get to me.”
Early on, she already had a vision to have her own practice, so she was not distracted by her peers complaining while doing their articles. She was determined to take advantage of the opportunity to get the best training she could get. “Those guys never became chartered accountants, so it was a wise thing not to join them,” she smiles.
In 1987, she made history when she became South Africa’s first black female chartered accountant.
Working at KPMG, she grew to rapidly build her own portfolio of challenging assignments.
“It was my driving force right through life to prove to myself and others that there was nothing I couldn’t do. And for me, being black really gave me purpose. I can imagine that if I was living in a world that was readymade for me, life would have been very boring,” she says.
She was offered a partnership eight months after her articles. She would be the first black partner, and the first woman. It was very tempting. But she remembered her vision to start her own practice and taking the partnership would be “the easy way out”.
So she moved on to the TDC, where at the age of 29, she was promoted from internal audit manager to Chief Financial Officer within three months. Again in 1992, she decided to break “the golden chains” of the TDC to pursue her destiny. But first, she restructured her department and empowered five managers; thoroughly enjoying the work of developing leaders, and setting the tone for the business she runs now – Nkululeko Leadership Consulting.
At the time, her father questioned her decision to leave such a lucrative position to take the risk of starting a business. “Everybody was so scared for me and was discouraging me. I realized these people were expressing their own fears. I have no such fears. And it’s not saying I’m not fearful of the step I am taking, but I’m going into this business to succeed.”
The best way to do that was to step into the void without a safety net. So, no part-time lecturing job to distract her from her vision. “If I had listened to them, how would I have known that I could take my business this far?”
She describes herself as a natural entrepreneur. Yet, the responsibility of leading a business is not a joke.
“It sobers you up,” she says. “You realize you have to make this work, otherwise you’re going to fail a whole lot of people. But when you have the courage to pursue your dream, things sort of work out. Things fall into place.”
Eighteen months into the practice, she took on a partner and felt an “agitation for growth”. It came with a “massive job” from the Transkei Auditor General, and things changed overnight. With only four people in their office, they now needed 30 to complete the assignment and they hired second and third year students who attended night lectures at the university.
“At that time, as a black and a woman, you had to define your own image of yourself, and have the right attitude to fight for your place in the sun. And I can’t take for granted the way I was socialized and raised by my parents. My father was such a fighter. And he shared all his stories at the dinner table. He used to say in Xhosa: ‘who can stand in front of a bus?’, so you just have those pictures of yourself as a bus. Who can stand in front of me and my ambitions in life,” she laughs.
This self-confidence, belief in herself, direction, purpose and her clear vision steered her ever further.
“Unfortunately, I had a fallout with my partner Sindi Zilwa [co-founder of Nkonki Inc, a registered firm of auditors, consultants and advisors], and that was a hard one, a very difficult one. I used to say it was more difficult than my divorce, because that happened almost at the same time. First, the divorce started and a few months later, I divorced with my partner,” she says.
“It was a lonely time. It is amazing that out of hardship, we find an opportunity to grow and move to the next level.”
She went on a five -week program with Merrill Lynch in New York in 1994. On her return, she saw herself being cut out of negotiations to establish a medium-sized black accounting firm. While these plans were scuppered now, her vision still survived and no one could take that away from her.
She approached young professionals who were managers at the big accounting firms in Johannesburg to join her. “But you can imagine, they were young, they were fearful. It took about eight months to persuade and convince them.”
Gobodo understood their fears as she herself had to overcome her doubts about moving from a small community in the Transkei to the big city. But the visit to New York had helped her overcome her fear. If she could make it there, she could make it anywhere.
Gobodo Incorporated was established in 1996. It was the third medium-sized black accounting firm.
The others were Nkonki Sizwe Ntsaluba and KMMT Brey.
She believes that providence has always sent “angels” to her at the right time in her life. Peter Moyo, a partner at Ernst & Young at the time, gave his time and invaluable experience leading to the establishment of Gobodo Incorporated. Chris Stephens, who was the former head of consulting for KPMG, facilitated bringing a fully-fledged forensics unit to the firm. They took up a whole floor at their new Parktown, Johannesburg offices instead of the planned half-floor.
From a small practice in Mthatha, Gobodo Inc. grew to a medium-sized company with 10 partners, 200 staff and three offices – in Durban, Cape Town and Johannesburg. It was an exciting time.
Gobodo firmly believes that visions are not static. Once a summit is conquered, there will always be another one waiting for you.
The next summit beckoned her 15 years later. Black Economic Empowerment (BEE), a program launched by the South African government to redress the inequalities of apartheid, was firmly established and accounting firms were compliant, and Gobodo Inc. started losing out on opportunities as previous joint-audits done in partnership with the big accounting firms fell away.
She started talks with Victor Sekese of Sizwe Ntsaluba to merge the two medium-sized firms.
Again, people questioned the wisdom of the move. What if the market was not ready for a large black accounting firm?
There was somewhat of a culture clash when the “somewhat older, disciplined, bottom-line” Gobodo Inc. and the “younger, more creative” Sizwe Ntsaluba teams came together. A new culture combining the best of both emerged. Ironically, while no people were lost during the merger, some were uncomfortable with the culture change and left.
In the beginning, “a lot of sacrifices had to be made to make this thing work. Like the name. My partners were saying Nonkululeko’s name should be in front because she’s the only remaining founder,” explains Gobodo.
Sizwe Ntsaluba wanted their name up front, and it was a deal-breaker. She decided the vision was bigger than her and she wouldn’t allow anything to jeopardize it. The company name was agreed on: SizweNtsalubaGobodo. The business grew to 55 partners and over 1,000 staff.
“I think we underestimated how hard it would be,” she says. “Mergers are difficult in themselves, around 70% of mergers fail. People were laughing at us saying ‘ah, black people, they’re going to fight amongst each other and fail’, so we were determined not to fail. Failure was not an option.”
When they did their first sole tender, “you could smell the fear in the passages. There was so much fear”. Then the call came from the chair of the audit committee of Transnet to say the board had decided to appoint SizweNtsalubaGobodo as the sole auditors.
Gobodo had led the way to the establishment of the fifth largest accounting firm in South Africa. Her vision had been realized.
“It was just so fulfilling, really so fulfilling,” says the grandmother-of-three. “So it was time to move this thing forward.”
She was the Executive Chairperson and Sekese was the CEO. She commissioned partners to find the best governance structure for the firm. Their recommendation was for one leader to lead the firm forward, and a non-executive chair.
“That was going to be boring for me. If I was not going to be part of driving this vision forward, it was time for me to leave,” Gobodo says. “There comes a time that the founders must leave and hand over to the next generation.”
Although she had achieved her dream, it was not easy to let go. The separation took three months.
“I learned a lot about letting go at that time. We have to let go layer by layer. I had to accept that they would do what they had to with the legacy. And here they are now, having merged with Grant Thornton. The dream was to be a true international firm, and now with SNG Grant Thornton, it is still basically a black firm going into the continent. The dream does not die. This is still a black firm taking over an international brand.”
Gobodo now heads Nkululeko Leadership Consulting, a boutique, black-owned and managed leadership consulting firm. Here, she can live her passion for developing leaders. She also sits on the boards of PPC and Clicks. The future awaits her with more promise.
Side bar: ‘The World Is Not Kind To Strong Women Leaders’
What were the greatest challenges she faced during her career?
“Making a success of your life in the South Africa of the past. As a black person, you always started from a place of being dismissed, as a woman, you always started from a place of being dismissed. So you had to be true to yourself and find yourself for you to be able to succeed. And that was hard. I don’t want to make it as if it was easy.
“The second thing was being a strong woman leader. The world is not kind to strong women leaders. And for me, being a strong woman leader was the hardest thing because both men and women don’t accept a strong woman leader. So you have this big vision, you are driven, you have to move things forward and if you’re a strong man, you’re accepted.
“But if you’re a strong woman, you are not. So you had to grow up and mature and try to find that balance of still moving people forward to achieve your vision, because I realized early that I would not get to the finish line without them. I could not leave them behind. So I always had to find that balance and sometimes, I didn’t do it well.
“Because there was this urgency of moving forward and you have to drag people with you. And they didn’t take kindly to that. Do I regret it? No, not really. I don’t think I would have achieved what I had. I had been given these gifts as a strong woman for a reason. I just feel sorry for strong women leaders, because it is still not easy for them today.”
Forbes Africa #30Under30 list: Business, Technology, Creatives and Sport
THE FORBES AFRICA 30 UNDER 30 LIST IS THE most-anticipated list of game-changers on the continent and this year, we bring you 120 of Africa’s brightest achievers under the age of 30 and for the first time, four categories featuring 30 in each: Business, Technology, Creatives and Sport.
From elevator manufacturing, solar energy design, to under-30s conquering the Alps and selling out the Apollo Theatre, this year’s list demonstrates how enterprising and extraordinary the African youth is.
This list celebrates these pioneers who are building brands, creating jobs, and innovating, leading, transforming and contributing to new industries, in turn, changing the continent.
“The future belongs to Africa and the future belongs to its youth,” says Jason Pau, Chief of Staff for International to billionaire Jack Ma, co-founder of Alibaba. He says the journey for young entrepreneurs, especially in Africa, is not always easy. Many startups fall by the wayside due to a lack of resources. In South Africa, it is estimated that the small enterprise failure rate is at almost 80% within the first three years.
Chances at success are very slim, yet Africans continue to see opportunity where many do not. The select few celebrated in this list represent those individuals who continue to persevere against the odds. It also serves as a reminder that it is possible.
“People don’t really give enough time or spend enough time in providing the right environment for entrepreneurs to grow,” Pau tells FORBES AFRICA.
So if entrepreneurship is the answer, ensuring that an environment is conducive for business sustainability is imperative.
Together with our audit partner for this list, SNG Grant Thornton, the senior editorial team worked night and day scrutinizing each candidate. For entrepreneurs, we delved into how profitable their businesses were and if they showed signs of potential growth and sustainability.
However, not only does the list look at the financial impact of each candidate, but also their reputation, resilience and ability to be role models to other young Africans.
For FORBES AFRICA, this meant endless background checks, fact-checks, emails, phone calls and research, sifting through over 1,000 nominations that poured in over the last few months. Lastly, the one factor that also played a role in the determination of the candidates was their online presence. Followers are a valuable new currency, and today’s achievers have found a way to leverage off them. This year, when FORBES named Kylie Jenner the world’s youngest self-made billionaire, it observed that her business was built mainly because of her social media and fan following. Many on our list have also been able to build on this in their own way. The creatives and sport stars lead in this regard.
This year, Sport is the newest category, opening up the list to the game-changers who are also Africa’s next generation of leaders. They have won awards, broken records, made social investments and pushed the boundaries by challenging the status quo on policies in sports. However, some of the challenges they still face include lack of resources, a gender pay gap, and an immense pool of untapped talent not yet given a chance to be in the limelight.
But no matter where they are from, these 120 list-makers share one common goal, and that is to build a better Africa.
Being an under-30 myself, I am proud to have curated the FORBES AFRICA 30 Under 30 class of 2019. At the time of going to press, all facts on the following pages were verified to be correct.
The list is in no particular order:
This year marks the fifth milestone annual FORBES AFRICA 30 under 30 list, and we have introduced a new category of game-changers. Together, they are 120 in total across four sectors: business, technology, creatives and sport. Meet the class of 2019, a stellar collection of entrepreneurs and innovators rewriting rules and taking bold new risks to take Africa to the future.
- Words: Karen Mwendera
- Edited by: Unathi Shologu
- Assistant: Garreth Mtuwa
- Creative direction by: Lucy Nkosi
- Lead photography by: Motlabana Monnakgotla
- Co-photography by: Gypseenia Lion
Judges of the 30 Under 30 class of 2019
The category experts whose role it was to survey all finalists of the 2019 30 Under 30 list, rank them and provide commentary on each candidate:
- Business: Anthea Gardner, Founder and Managing Partner at Cartesian Capital
- Technology: Professor Tshilidzi Marwala, Vice-Chancellor and Principal at University of Johannesburg; he also deputises President Cyril Ramaphosa on the South African Presidential Commission on the Fourth Industrial Revolution.
- Creatives: Yasmin Furmie, creative and business partner of fashion brand SiSi The Collection, South Africa
- Sport: Nick Said, the Africa sports correspondent for Thomson Reuters
- Audit partner: SNG Grant Thornton
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