When chaos erupts, the strongest leaders do not retreat into the shadows – they step into the arena. In business, much like in Rome, the fate of the empire (or company) rests on the shoulders of its leader.



When Rome burns, the emperor speaks



History has a peculiar way of repeating itself. Ancient Rome, the greatest empire of its time, was not only built on military conquests but also on strategic leadership and the ability to communicate effectively, especially during crises. When the city faced external threats or internal strife, leaders like Emperor Marcus Aurelius understood that silence was not an option. They did not delegate critical messaging to lesser voices when the stability of the empire was at stake. Instead, they took center stage, providing reassurance, direction, and a sense of control.



It’s no wonder that the movie Gladiator remains a timeless cultural phenomenon. The film doesn’t just showcase heart-stopping battles; it highlights the weight of leadership.



Fast forward to today’s business world, and the same principle applies: CEOs cannot abdicate their responsibility to market the company, particularly in moments of crisis. While having a strong communications team and PR professionals (like my crisis management team at PR Worx) is invaluable, a leader’s voice carries the greatest weight.



The market, investors, employees, and customers look to the CEO for clarity, reassurance, and strategic vision. Delegating this responsibility entirely to a spokesperson is akin to an emperor letting a low-ranking senator address Rome during an invasion – it simply won’t hold the same authoritative energy or impact.



Let’s explore the strategic role of CEOs as brand custodians, crisis navigators, and the ultimate marketers of their companies, drawing lessons from ancient Rome and applying them to modern corporate strategy.



<ul class="wp-block-list">
<li>Leadership in crisis: Lessons from Rome</li>
</ul>



Aurelius, one of Rome’s most revered emperors, is often remembered for his philosophical wisdom and his ability to remain composed in times of turmoil. Whether facing the Antonine Plague, military invasions, or political upheaval, he did not retreat into silence. Instead, he mastered the art of measured, transparent communication, reassuring his people while reinforcing Rome’s strategic position.



Today’s CEOs should take a page from his leadership manual. In the corporate world, crises come in many forms – product recalls, financial downturns, cybersecurity breaches, corporate espionage, or reputational damage. When these crises strike, the CEO’s ability to communicate with conviction, authenticity, and a clear strategic vision is critical to the company’s survival.



Consider how modern business leaders like Warren Buffett, General Motors CEO, Mary Barra, or even Howard Schultz, the former Starbucks CEO, have stepped up during times of crisis. Their direct involvement in communication reassured stakeholders and prevented further reputational erosion. Contrast this with companies where CEOs remained in the background, and we see how quickly silence can be misinterpreted as incompetence, indifference, or an outright admission of guilt.



<ul class="wp-block-list">
<li>The CEO as the ultimate brand ambassador</li>
</ul>



CEOs are more than just executives making high-level decisions behind closed doors, they are the embodiment of their company’s brand. Whether they like it or not, their words, actions, and even their absence speak volumes.



In a stable business climate, this means actively participating in brand-building initiatives, thought leadership, media engagements, and direct communication with stakeholders. During a crisis, however, this responsibility amplifies exponentially. The way a CEO handles communication in these moments can either reinforce trust and loyalty or accelerate brand decay.



At PR Worx, we often advise our clients that crisis management isn’t just about fixing what’s broken &#8211; it’s about using the moment to reinforce the company’s values and long-term vision. CEOs who understand this don’t merely react to crises, they leverage them as opportunities to demonstrate leadership, instill confidence, and emerge stronger.



Take, for example, how Apple’s leadership handled the infamous &#8216;Batterygate&#8217; controversy. Tim Cook didn’t hide behind his PR team. He publicly acknowledged the issue, explained Apple’s stance, and outlined corrective actions. While the crisis initially sparked outrage, Cook’s transparency and strategic communication mitigated long-term reputational damage.



Conversely, consider the case of Boeing’s handling of the 737 MAX crisis. Initially, the company’s then-CEO, Dennis Muilenburg, avoided direct public engagement, leading to a perception of evasion and lack of accountability. This failure in leadership communication exacerbated the crisis, eroding consumer and investor confidence.



<ul class="wp-block-list">
<li>Ancient Roman communication strategies in modern PR</li>
</ul>



Roman leaders understood that perception often mattered as much as reality. The empire maintained control through a combination of military power and strategic messaging. Whether through public speeches, Senate addresses, or even the construction of monuments inscribed with Rome’s victories, they controlled the narrative.



Modern businesses must apply similar strategies:



<ul class="wp-block-list">
<li>Proactive transparency – Aurelius didn’t wait for unrest to fester. He addressed issues directly, maintaining public trust. CEOs should follow suit by acknowledging crises early, addressing concerns head-on, and offering solutions.</li>



<li>Strategic messaging – Roman leaders carefully crafted their messages to reinforce stability and strength. Today’s CEOs must do the same, ensuring that their words convey confidence without over-promising or deflecting responsibility.</li>



<li>Presence and visibility – Just as Rome’s leaders made public appearances to reinforce their authority, CEOs must maintain visibility across media channels, industry conferences, and internal communications.</li>



<li>Command of the narrative – The most powerful Roman leaders knew that controlling the narrative was key to maintaining order. CEOs should proactively shape their company’s story, ensuring that stakeholders hear the truth directly from them, not through speculation or external forces.</li>
</ul>



Practical steps for CEOs in crisis marketing



So how should today’s CEOs apply these lessons in practice?



1. Take immediate ownership



At the first sign of a crisis, the CEO should step forward as the primary communicator. This doesn’t mean micromanaging PR teams but rather ensuring that their voices are heard at the right moments. Statements should be clear, empathetic, and solutions-driven while seeing the bigger and long-term picture.



2. Align communication with action



Words without action are meaningless. If a CEO makes a public commitment to address an issue, follow-through is critical. Roman leaders who failed to deliver on promises often faced rebellion; modern CEOs who fail to act lose consumer and investor trust.



3. Engage in multi-channel communication



Gone are the days when a single press release suffices. CEOs must engage across various channels–live video addresses, social media updates, press conferences, and direct stakeholder communications–to ensure their message reaches all audiences.



4. Maintain visibility beyond the crisis



Crisis communication isn’t just about damage control, it’s about reinforcing leadership. Once the storm passes, CEOs must remain engaged, reinforcing the company’s strengths and strategic direction.



5. Partner with expert communicators



While CEOs should be the primary face of crisis communication, they need expert guidance. Just as Rome’s leaders had advisors, modern CEOs must work with skilled PR and crisis management professionals to refine messaging, anticipate media responses, and execute a robust strategy.



The weight of the crown



Being a CEO is not just about running a company; it’s about leading it – especially when the fires of crisis burn. Ancient Rome teaches us that silence from leadership breeds instability, while strategic communication reinforces strength. In today’s business environment, CEOs who attempt to hide behind spokespeople risk eroding trust and credibility.



At PR Worx, we’ve seen first-hand how powerful leadership-driven communication can be in shaping perceptions, managing crises, and positioning companies for future success. CEOs who embrace their role as chief communicators don’t just survive crises; they turn them into defining moments of leadership.



So, to every CEO reading this: If Rome is burning, step forward. Your people–employees, investors, customers–are looking to you. The question is, will they see a leader ready to reassure and rebuild, or will they be left searching for a voice that never came?



And when the battle intensifies, know that you don’t have to fight alone. PR Worx stands as your strategic stronghold and warhorse – ready to help you own the narrative, protect your reputation, and emerge stronger. After all, when a crisis strikes, you want a six-foot gladiator in heels comfortably leading the charge, not a senator hiding in the wings.

IMG_0591

The Weight And Worth Of Effective Leadership: Key Lessons From Ancient Rome

At a recent dinner party I attended, conversation around the table turned – as it so often does these days – to the ever-increasing cost of living. As my fellow guests discussed bonds, interest rates and the cost of raising children, it occurred to me that much as the cost of living is seen as the proverbial noose around one’s neck, the cost of dying involves expenses that most of us haven’t planned for either.&nbsp;&nbsp;



When I ventured this opinion, forks scraped on plates, chairs shifted and silence ensued, until one brave soul finally asked, “What expenses are you talking about?” This gave me the opportunity to&nbsp;explain some of the costs involved in leaving a legacy.  &nbsp;



Estate duty&nbsp;&nbsp;



While many of us have drafted Wills that specify whom our heirs will be, we do not often consider the cost of transferring the assets we have accumulated to those heirs. Estate duty is a case in point. Not only is estate duty levied on the worldwide estate of any deceased person who is deemed to be ordinarily resident in South Africa, it is also levied on the South African assets of non-residents.&nbsp;



In the calculation of estate duty, which is levied at 20% on the first ZAR30 million ($1.5 million) of the value of a deceased estate and at 25% on the value of an estate in excess of ZAR30 million, a&nbsp;&nbsp;number of factors are taken into consideration, including the gross value of the deceased estate plus deemed assets (i.e. the value of a life insurance policy of which the beneficiary is any person other than a spouse or a permanent life partner) less any allowable deductions.&nbsp;&nbsp;



It should be noted that there are life insurance policies which do not benefit a spouse or permanent life partner that may be excluded. The first is if the life insurance policy is the financial instrument that underpins a buy-and-sell agreement, subject to how the buy-and-sell agreement is structured. The second is where the life insurance policy is recorded in an antenuptial (or postnuptial) contract and the beneficiary thereof is a child of the deceased or a spouse.&nbsp;&nbsp;



 &nbsp;There are other allowable deductions too, which include but are not limited to, a rebate of ZAR3.5 million (approximately $184,000), assets bequeathed to a spouse or permanent life partner, liabilities in South Africa, funeral expenses, estate expenses, and offshore assets acquired by donation or inheritance, subject to the donor or deceased having been a non-resident at the date of the donation or at date of death.&nbsp;



 &nbsp;A question of liquidity&nbsp;



It is also important to note that estate duty is payable within one year of date of death, irrespective of what phase of administration your executor is undertaking. The question, which not only pertains to estate duty, but to any other taxes and auxiliary estate expenses, is&nbsp;&nbsp;whether your estate will have the sufficient liquidity to settle such taxes.&nbsp;&nbsp;



At this point, my fellow diners had charged their glasses, I assumed, to make the conversation a little more palatable.&nbsp;



A question was raised as to whether it may be sensible to bequeath your entire estate to a surviving spouse or permanent life partner. While this may defer the tax, it may not be a feasible solution for the single parent who wishes to pass assets to his/her child(ren), or for the blended family, or for those who wish to leave assets to a parent, sibling or family member in excess of ZAR3.5 million (with consideration of those deemed assets which are not excluded).&nbsp;&nbsp;



It also does not take the simultaneous&nbsp;death of spouses into account. And if you have ventured beyond the shores of South Africa and invested offshore, your death may result in situs taxes, which could include the jurisdiction’s equivalent of estate duty, subject to the double death duty agreements in effect with South Africa.&nbsp;&nbsp;



Capital gains tax&nbsp;



A deceased person is deemed to have disposed of all their assets at their date of death, which brings us to the subject of capital gains tax. There is an exemption of capital gains in respect of all assets that devolve on a surviving spouse or permanent life partner (with the surviving party acquiring the asset at its original acquisition value). However, any assets that devolve on third parties (i.e. children,&nbsp;family, friends and trusts) are subject to capital gains tax at the marginal tax rate of the deceased, subject to an abatement of ZAR2 million (approximately $105,000) in respect of the deceased’s primary residence (where held jointly, this abatement is apportioned) and ZAR300,000 ($15,800) in respect of all investable assets.&nbsp;&nbsp;



Income tax&nbsp;



By now, my fellow guests were looking increasingly despondent, but alas, I was not done yet. The last of the ‘big’ taxes is income tax, which is levied from March 1 of a year of assessment to the date of death of the deceased. Subject to the nature of the assets in the deceased estate, and the nature of the income such assets produce, a deceased estate may&nbsp;also be liable for tax. The one silver lining in this regard is that all immovable property transferred from a deceased estate to any heir is exempt from transfer duty.&nbsp;



 As the party contemplated the implications of all three taxes that may be levied, the host wondered what steps could be taken to mitigate the complexities of estate and legacy planning. This was a question I was happy to answer in the hope of lightening the mood.&nbsp;



 It pays to plan ahead&nbsp;



 Estate Planning involves more than simply arranging for the distribution of your assets following your death, so professional advice is key. Depending on&nbsp;&nbsp;



your current and future needs, estate planning should be an ongoing process, and undertaking a liquidity analysis will help to determine the feasibility of your intentions.&nbsp;&nbsp;



 &nbsp;As the conversation turned to lighter matters and the evening drew to a close, it became clear that the ‘dinner at mine next time’ invitation would not be extended to me. However forewarned is forearmed, and while Benjamin Franklin may not have had estate planning and the liquidity requirements in mind when he said, “Beware of the little expenses, a small leak will sink a great ship”, it is certainly apt.&nbsp;



 Thoughtful estate planning, which considers your intentions, assets in multiple jurisdictions, taxes payable, potential expenses and conflicts of law,&nbsp;&nbsp;



will ensure that you, your family and other beneficiaries can enjoy the maximum benefit from your estate, both during your lifetime and after your death.&nbsp;

Zola Cossie 006-1

Estate Planning: What Is The Cost Of Leaving A Legacy? 

In Lagos, one of Africa’s economic powerhouses, Nigerian financial technology solutions provider, <a href="https://sycamore.ng/">Sycamore</a>, has evolved significantly.



What began as a lending platform has transformed into a comprehensive financial services provider.



Sycamore has a vision to reshape how Africans build and preserve wealth. As the company celebrates its sixth anniversary, its recent SEC license acquisition marks a pivotal expansion into regulated asset management.



This evolution comes at a critical time for Nigeria and the broader African continent, where financial inclusion remains a significant challenge and access to sophisticated investment tools is limited for many.



“We’re moving beyond traditional financial inclusion to what we call economic inclusion. Our goal is to ensure that customers don’t just have access to financial services but can truly build and protect wealth in meaningful ways,” says <a href="https://www.linkedin.com/in/babatundeakinmoses/">Babatunde Akin-Moses</a>, who co-founded Sycamore alongside <a href="https://www.linkedin.com/in/onyinyeokonji/">Onyinye Okonji</a> and <a href="https://www.linkedin.com/in/mayowa-adeosun-b4992754/">Mayowa Adeosun</a>.



<h2 class="wp-block-heading" id="h-regulatory-milestone-and-market-position"><a></a>Regulatory Milestone and Market Position</h2>



With over N10 billion (approximately $6.2 million) in assets under management and nearly 300,000 users, Sycamore has established itself as a significant player in Nigeria’s competitive financial landscape. The asset management sector across Africa shows promising growth potential as more individuals and businesses seek ways to preserve and grow their wealth.



Recently, the company secured a license from Nigeria’s Securities and Exchange Commission (SEC) through its wholly-owned subsidiary– Sycamore Investment and Asset Management Limited (SIML)–to operate as a fund/portfolio manager. In Nigeria’s highly regulated financial sector, this approval positions Sycamore among a group of approximately 500 SEC-licensed capital market operators (CMOs) in a market where established players like Stanbic IBTC Asset Management and FBNQuest Asset Management have traditionally dominated.



Onyinye Okonji, Co-founder and Chief Commercial Officer at Sycamore, explains, “This milestone reflects our commitment to operating at the highest standards of financial governance.”



“Our team underwent rigorous evaluation, with regulators examining our governance structures, risk management frameworks, and client protection mechanisms to ensure we deliver safe, transparent services,” she adds.



<h2 class="wp-block-heading" id="h-technology-driven-innovation"><a></a>Technology-Driven Innovation</h2>



What truly sets Sycamore apart is its proprietary technology infrastructure. The fintech company leverages artificial intelligence and machine learning to analyze market trends and optimize investment strategies across multiple asset classes.



Its updated mobile app features an intuitive dashboard that provides institutional-grade portfolio analytics, giving clients clear visibility into performance and growth opportunities.



“We’ve developed technology that makes sophisticated investment tools accessible to everyone. Our platform brings institutional-quality investment capabilities to retail investors who have traditionally been underserved,” says Mayowa Adeosun, Co-founder and Chief Operating Officer.



A standout innovation is Sycamore’s multi-currency wallet, which allows users to hold and invest funds across USD, EUR, GBP, and NGN, addressing a critical need amid Nigeria’s volatile currency situation. This feature, backed by its SEC license, provides a regulated channel for managing currency exposure.



<h2 class="wp-block-heading" id="h-leadership-and-expertise"><a></a>Leadership and Expertise</h2>



To strengthen its asset management capabilities, Sycamore appointed Oluwagbenga Magbagbeola, former Managing Director of ARM Securities, to lead its investment arm. With 17 years of capital markets experience spanning roles at ARM Securities, FBNQuest Securities, and Profund Securities, Magbagbeola brings invaluable expertise to Sycamore’s innovative approach.



“Joining Sycamore allows me to bridge traditional capital markets expertise with fintech innovation at precisely the right time,” says Magbagbeola.



“The SEC license creates a regulatory framework for what many Nigerians are already seeking protected pathways for investment diversification during economic uncertainty.”



“By combining regulatory compliance with technological innovation, we’re building trust in a market where skepticism toward financial institutions has historically been high.”<a></a>



<h2 class="wp-block-heading" id="h-differentiation-strategy-and-market-approach"><a></a>Differentiation Strategy and Market Approach</h2>



In a market where established asset managers typically require minimum investments starting from N5 million ($3,118) for certain products, Sycamore’s differentiation strategy centers on three key pillars: an enhanced digital experience, tailored products with low barriers to entry, and exceptional customer experience.



By deliberately targeting lower-ticket transactions, the company removes barriers that have historically kept sophisticated investment instruments out of reach for most Africans. This approach addresses the recognized need for more inclusive investment options that serve individuals across various income levels, not just high-net-worth clients.



While traditional players focus primarily on high-net-worth individuals and institutional investors, Sycamore has identified a significant opportunity in Nigeria’s growing upper middle class, increasingly seeking investment options beyond traditional savings accounts.



<h2 class="wp-block-heading" id="h-future-vision-and-expansion-plans"><a></a>Future Vision and Expansion Plans</h2>



As Sycamore enters its seventh year of operations, the company is strategically positioning itself beyond Nigeria’s borders. Its forward-looking strategy includes raising capital by early 2026 to accelerate growth across the continent.



This approach aligns with its proven track record of securing regulatory approvals and strategic partnerships, including its milestone of becoming the first Nigerian fintech approved by the Federal Competition and Consumer Protection Commission.



Sycamore’s journey from a lending platform to a regulated wealth management provider represents a blueprint for how African fintechs can evolve to address the continent’s complex financial needs, bringing sophisticated investment solutions within reach of millions and helping to secure their financial futures.

L-R Sycamore Co Founders; Mayowa Adeosun, Onyinye Okonji and Babatunde Akin-Moses (1)

Reshaping Africa’s Financial Landscape Through Economic Inclusion

Shrouded in mystery, Adam’s Calendar—also known as ‘Africa’s Stonehenge’—is believed to be one of the oldest human-made structures on Earth. Perched on a plateau in Mpumalanga, South Africa, this ancient stone circle has sparked endless theories about its purpose, from an astronomical calendar aligned with the sun and stars to a sacred site for a lost civilization.



Some say it dates back 75,000 years, challenging everything we think we know about Africa’s past. It stands as a reminder of a sophisticated pre-colonial world — one that understood the land, the skies, and, perhaps, even the energy beneath their feet. That sense of wonder, of reconnecting with something ancient yet still so relevant today, lent the journey a deeper significance. And making it in the Volvo EX90, a car that quietly redefines what progress looks like, felt more than fitting.



Landing in Johannesburg, I had a vague idea of what awaited me, but I wasn’t fully aware of its cultural significance. However, nothing could have prepared me for the sheer majesty of the vistas or the silent reverence that settled over the scene as we arrived.



The vessel that took me there was as remarkable as the destination itself. Finished in Sand Dune, a golden metallic hue reminiscent of a beach at sunset, the all-electric Volvo EX90’s minimalistic styling hinted at an equally minimalist yet inviting cabin.



The intuitive electric seat controls made finding my ideal driving position effortless. The clutter-free cabin enlivened by elegant wood trim and high-quality, sustainable materials, features two seamlessly integrated display screens. The 14.5-inch central display houses most of the vehicles settings, while a slim display in front of the driver shows essential information, such as speed and range.



With up to 650km of range—more than enough for a foray into Mpumalanga’s most fascinating corner—I steered onto the N4 and headed for the Place of the Rising Sun. Immediately, the air-sprung suspension smoothed out Johannesburg’s notoriously rugged roads, absorbing imperfections with minimal fuss.



Perhaps what impressed me most was the EX90’s ability to cover great distances. Range anxiety—a common concern among EV drivers—was virtually non-existent. Equipped with a 111-kWh battery, the luxury SUV easily handled provincial travel. It’s proof that long-distance motoring in an electric car isn’t just possible, it’s practical.



The drive was almost meditative, a feeling that would surface again at Adam’s Calendar later that day. Arriving at the hallowed grounds, we were greeted by Edwin, our knowledgeable guide, regarded as one of the leading authorities on this mysterious site.



Setting off on a gravel forestry road, the EX90’s suspension continued to impress, soaking up undulations that would unsettle a lesser luxury vehicle. Gliding through the tree-lined path, it was almost impossible to believe that something so awe-inspiring lay hidden in such an unassuming location.


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="683" src="https://cms.forbesafrica.com/wp-content/uploads/2025/04/Volvo-EX90-Adam_s-Calendar-26-1024x683.jpg" alt="" class="wp-image-65237" style="width:630px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2025/04/Volvo-EX90-Adam_s-Calendar-26-1024x683.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Volvo-EX90-Adam_s-Calendar-26-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Volvo-EX90-Adam_s-Calendar-26-768x512.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Volvo-EX90-Adam_s-Calendar-26-1536x1025.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Volvo-EX90-Adam_s-Calendar-26-2048x1366.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div>


The megalithic stone calendar gained attention by pilot, Johan Heine, who stumbled upon the ancient site, where five-ton dolomite stones protrude from the earth, with a towering stone circle in the background.



As the EX90 effortlessly climbed toward its destination, I couldn’t help but think it was the ideal vehicle for exploration. Not only is it comfortable to drive, but its lack of carbon emissions means it can venture into nature without leaving a footprint. Adam’s Calendar overlooks untouched landscapes that have remained largely free from modern industry — a stark contrast to the metropolis we had left behind.



Approaching the site—almost with a sense of trepidation—one must wonder: What was its true purpose? Was it truly an astronomical tool? Does it harness power, as many believe? Or is it a sacred site that continues to attract those seeking spiritual experiences? Regardless of interpretation, one thing is clear: it showcases the ingenuity of a sophisticated pre-colonial civilization. How these stones were transported to this cliffside remains a mystery that even historians struggle to explain.



Like the EX90, which fosters a sense of calm through its hushed operation and flawless ride, Adam’s Calendar evokes a similar tranquility — albeit on a far grander scale. Standing among the imposing stones, surrounded by nature’s stillness and bathed in the amber glow of the African sun, one can’t help but feel at peace, if only for a moment.



While some believe Adam’s Calendar is an energy-channeling device—possibly even linked to other ancient sites—it felt fitting to take the EX90, one of the world’s most advanced electric vehicles, to a place that may have once represented the pinnacle of human achievement. If there is any truth to the idea that this site harnesses the Earth’s natural energy, it’s fascinating to consider that ancient civilizations once pursued ideas that today’s shift to electric mobility mirrors—relying on sustainable, renewable energy instead of depleting resources.



Ancient civilizations—like those that built Adam’s Calendar—designed their world to work with nature, not against it. Modern industry has abandoned this ethos for far too long, prioritizing profit and excess at the planet’s expense.



The EX90 represents a return to those principles. Volvo has exceeded expectations in sustainable innovation without sacrificing the comfort, performance, or practicality that modern motorists expect. With effortless performance and refinement, the EX90 competes with and surpasses the best petrol-powered SUVs in myriad ways.



Its zero-emissions powertrain allows for long-distance travel without burdening the climate. However, the EX90’s sustainability extends beyond the drivetrain. Volvo has integrated 15% recycled steel, 48 kg of recycled plastics and bio-based materials, and 25% recycled aluminum into its construction, demonstrating that innovation doesn’t have to come at the planet’s expense. Actual progress isn’t about discarding the past; it’s about rediscovering principles that have stood the test of time.



Departing Adam’s Calendar and Kaapschehoop, a herd of wild horses appeared on the horizon. This unexpected sight underscored the profound sense of wonder this ancient site evokes — an experience that feels as timeless as the stones themselves.



Adam’s Calendar serves as a reminder that South Africa is home to its own unique heritage, offering a depth of history and natural beauty often overshadowed by global icons like Stonehenge. It’s where the past and present converge, inviting South Africans to reconnect with the land and its ancient civilizations.


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="683" src="https://cms.forbesafrica.com/wp-content/uploads/2025/04/Volvo-EX90-Adam_s-Calendar-43-1024x683.jpg" alt="" class="wp-image-65239" style="width:582px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2025/04/Volvo-EX90-Adam_s-Calendar-43-1024x683.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Volvo-EX90-Adam_s-Calendar-43-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Volvo-EX90-Adam_s-Calendar-43-768x512.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Volvo-EX90-Adam_s-Calendar-43-1536x1025.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Volvo-EX90-Adam_s-Calendar-43-2048x1366.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div>


As the EX90 glided back toward Johannesburg, I couldn’t help but reflect on the journey. The parallels were striking: just as the world races toward a more sustainable future, the echoes of ancient wisdom remain. Perhaps real progress isn’t about reinventing the wheel — it’s about reconnecting with the knowledge that was always there.



The EX90 embodies this philosophy, staying true to Volvo’s legacy of safety, practicality, and quiet Swedish refinement while boldly stepping into a new era of electrification and sustainability.

Volvo EX90 Adam_s Calendar-15

From Minimalistic Drive To Megalithic Destination: A Meditative Journey To Adam’s Calendar

The future of business mobility has arrived. <a href="https://consumer.huawei.com/za/offer/huawei-smartphones/mate-xt-ultimate-design-buy/">Huawei’s HUAWEI Mate XT | ULTIMATE DESIGN</a>, the world’s first tri-fold smartphone, is now available in South Africa, ushering in a new chapter in device convergence, flexibility, and professional productivity.



With the local arrival of the HUAWEI Mate X6 alongside it, South African professionals now have access to not one but two of Huawei’s most advanced foldables. Together, they mark a leap forward in design innovation and mobile capability–but the Mate XT takes center stage.



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="16000" height="8000" src="https://cms.forbesafrica.com/wp-content/uploads/2025/04/Mate-XT_Product-KV_Horizontal_EN_RGB-IMAGE-1-1.jpg" alt="" class="wp-image-65125"/></figure>



All of this is being unveiled on the same day Huawei announces its new partnership with Mamelodi Sundowns Football Club. Because when it comes to innovation, performance, and winning mindsets, Huawei knows champions recognize each other.



Work Without Limits, Wherever You Are



The <a href="https://www.youtube.com/watch?v=W23qn4UiYAk">Mate XT</a> transforms from a slim, pocketable smartphone into a 10.2-inch tablet-sized powerhouse. Whether you’re collaborating on presentations, reviewing dashboards, handling spreadsheets, or managing a packed diary on-the-go, this device adapts instantly to the way you work.



Its triple-fold structure supports seamless multitasking across multiple screens, enabling fluid productivity once reserved for desktops. With the Multiview in One experience, professionals can shift between single, dual, and triple-screen modes to suit every business moment.



Innovation that means business



Despite its complexity, the Mate XT is slim and just slightly thicker than a standard smartphone when folded, and the world’s thinnest foldable at just 3.6mm when open. Its ultra-thin leather finish adds a sophisticated, executive look, while maintaining durability and lightness.



Huawei’s Eonic Curves lens design, crafted over 22 days through 78 high-precision processes, demonstrates the same attention to detail found in the world’s best industrial design.



Power, precision, and performance in one



The Mate XT’s 3K HUAWEI X-True™ Display delivers crisp, high-resolution visuals for clearer presentations, document editing, or client video calls. Underpinning it is a hinge mechanism made from ultra-high strength steel which is engineered for reliability under the pressure of frequent folding.



Its HUAWEI XMAGE camera system includes a 10-step adjustable physical aperture and up to 5.5x telephoto zoom, ensuring high-quality image capture for content creators, visual professionals, or anyone who relies on visuals to tell their brand’s story. The Ultra Speed Snapshot feature is ideal for capturing fast-paced moments in the field, the breakroom, the boardroom, or at a company function.



In meetings, on planes, between client visits, or working remotely, the Mate XT offers a full-screen productivity experience that travels with you. It’s equally suited to boardrooms and business lounges, blending executive appeal with transformative technology.



Prefer a single fold? The Huawei Mate X6 delivers



Alongside the tri-fold Mate XT, the HUAWEI Mate X6 offers a durable, ultra-thin alternative for professionals who want a more compact form factor without compromising power. Featuring dual OLED displays protected by 2nd Gen Kunlun Glass and a high-performance Ultra Chroma Camera, it’s an ideal device for demanding business users.



For leaders who think ahead



The launch of the world’s first tri-fold smartphone is a massive technological milestone and the HUAWEI Mate XT | ULTIMATE DESIGN challenges conventional ideas about mobile devices, offering professionals a flexible platform to do more, lead smarter, and work without boundaries.



The Mate XT and HUAWEI Mate X6 are available at <a href="https://consumer.huawei.com/za/offer/huawei-smartphones/mate-xt-ultimate-design-buy/">Huawei’s official online store</a> and Huawei Experience Stores in select retailers across South Africa.



April Sale Pricing: From 1–30 April 2025



Pricing HUAWEI Mate XT: R69,999.00 ($3,622) or from cellular operators for between R2,999.00 ($155) and R3,099.00 ($160) a month over 36 months.



Pricing HUAWEI Mate X6: R44,999.00 ($2,329) or from cellular operators for between R1,599.00 ($82) and R1,799.00 ($93) a month over 36 months.



For the month of April, customers purchasing a HUAWEI Mate XT |ULTIMATE DESIGN, will receive a year’s free Premium Service, including one year HUAWEI Care+, VIP Services and a free screen protector.



The future of mobile productivity is here. Unfold what’s next.

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Designed for Visionaries, Built for Momentum: The World’s First Tri-Fold Smartphone Has Landed

Spotify’s EQUAL program is shaping culture and levelling the music playing field for women.



African music is emerging as a powerful force, rich in storytelling and cultural expression. Contributing to this global movement are bold and talented women artists who are shaping its sound and redefining its culture.



These artists are breaking boundaries and setting new standards for the industry, sparking movements across the continent through their lyrics, performances, and artistic expressions. Icons like Tiwa Savage, Teni, <a href="https://open.spotify.com/artist/6brKi6i5SusNnoKcSlKAan?si=XJ2G7w-ESxiwFWKZp_E4Bw">Nomfundo Moh</a>, DBN Gogo showcase how music serves as a powerful medium for cultural exchange, bridging gaps between generations and nations.


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="693" src="https://cms.forbesafrica.com/wp-content/uploads/2025/04/Lusanda-1024x693.png" alt="" class="wp-image-65074" style="width:544px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2025/04/Lusanda-1024x693.png 1024w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Lusanda-300x203.png 300w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Lusanda-768x520.png 768w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Lusanda-1536x1040.png 1536w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Lusanda.png 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div>


For many women in music, the struggle isn’t about making hits; it’s about just being heard. The lack of exposure limits opportunities for collaborations, airplay and global reach. It’s a cycle that stifles growth and innovation, forcing many talented women musicians into the shadows.



<h3 class="wp-block-heading" id="h-amplifying-voices-across-the-continent"><a></a>Amplifying voices across the continent</h3>



Change is possible, and in 2021, Spotify took a decisive step toward breaking these barriers with the launch of the Spotify EQUAL program, a game-changer for women artists worldwide. At the heart of EQUAL is its mission to increase the representation of women in music.



By dedicating global and local playlists exclusively to women artists, Spotify has given them a platform to reach millions of listeners who might not otherwise have discovered their music.



The <a href="https://open.spotify.com/playlist/37i9dQZF1DWU8quswnFt3c?si=T7L-DZlOSr2J6qO4Uvx7hA">EQUAL Global playlist</a>, along with region-specific ones like <a href="https://open.spotify.com/playlist/37i9dQZF1DX35vibahyjHG?si=7ySPds8tQ2qomfGM-CLvMQ">EQUAL Africa</a>, has been instrumental in providing emerging and established women artists the visibility they deserve.



<h3 class="wp-block-heading" id="h-a-growing-movement-for-gender-equity-in-music"><a></a>A growing movement for gender equity in music</h3>



Through the EQUAL Africa initiative, women artists from Ghana, Nigeria, South Africa, Kenya, and beyond have gained visibility on a global stage. Names like <a href="https://open.spotify.com/artist/3ZpEKRjHaHANcpk10u6Ntq?si=8qbhpWosQm2C-Evmyw0SDg">Ayra Starr</a>, Gyakie, FAVE, as well as Nikita Kering and most recently Demi Lee Moore have been featured prominently, benefiting from the exposure and resources provided by Spotify.



The impact of the program is visible. Within six months of the global EQUAL program launch in March 2021, EQUAL playlists had cumulatively collected 29 million streams from 177 different markets.


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="693" src="https://cms.forbesafrica.com/wp-content/uploads/2025/04/Chipego-1024x693.png" alt="" class="wp-image-65073" style="width:564px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2025/04/Chipego-1024x693.png 1024w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Chipego-300x203.png 300w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Chipego-768x520.png 768w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Chipego-1536x1040.png 1536w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Chipego.png 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div>


So far, Spotify has profiled and amplified the voices of close to 40 African women artists on the continent, celebrating their talent while contributing to the growing global recognition of African music.



The growing momentum of African women artists is undeniable, with many of them achieving groundbreaking milestones and garnering international recognition.



<h3 class="wp-block-heading" id="h-record-breaking-success"><a></a>Record-breaking success</h3>



It, therefore, didn’t come as a surprise that South African singer Tyla, who was once part of the EQUAL program, made history as the first African artist with a solo track to surpass one billion streams on Spotify with her hit single “<a href="https://open.spotify.com/track/5aIVCx5tnk0ntmdiinnYvw?si=1c5f48ca959440cc">Water</a>”.



This achievement marked a turning point in African music, proving that solo women artists from the continent can command massive global audiences and shape mainstream music culture.



<h3 class="wp-block-heading" id="h-a-future-of-equal-opportunities"><a></a>A future of Equal opportunities</h3>



While the journey toward gender equity in the industry is still a work in progress, platforms that amplify women’s voices are paving the way for a more diverse, inclusive, and promising future.



Spotify has set the stage for transformation, but true equity in the music industry requires collective action from artists, listeners, and industry leaders alike.



Now, it’s up to us to build on this foundation and ensure that gender equity in music becomes a lasting reality.

Shekhinah

Creating EQUAL Opportunities For Economic Growth In Music

Over the past ten years, The Hive Group has been pushing the boundaries in Africa’s creative landscape. Its approach is fittingly captured in the slogan “10 years of doing BEEEG Fire Sh*t,” as it has evolved from a storytelling agency to a through-the-line advertising agency that does things differently.



By blending precision marketing, MarTech and data-driven insights and human capabilities, The Hive Group has redefined advertising in Africa.



The agency has expanded into three specialized subsidiaries:



<ul class="wp-block-list">
<li>IdeaHive, which focuses on brand communications and ensuring that every aspect of a client’s message is compelling and impactful.</li>
</ul>



<ul class="wp-block-list">
<li>TechHive, which serves as the intelligence unit, providing data analytics, consumer insights, and creative efficiency to optimize campaigns and enhance customer engagement.</li>
</ul>



<ul class="wp-block-list">
<li>AmplifyHive, which specializes in activations and influencer marketing, leveraging insights to craft targeted, high-impact brand experiences.</li>
</ul>



These subsidiaries work synergistically, ensuring that The Hive Group delivers precision marketing differently—blending performance-driven advertising with brand communication strategies.



The Power of Data + Technology-Driven Insights



Through TechHive, the agency gathers data analytics and consumer insights that allow for deep segmentation and a better understanding of customer behavior. By leveraging this intelligence, The Hive Group can deliver hyper-personalized campaigns that drive business growth.



Beyond analytics, TechHive also enhances creative efficiencies, ensuring that the agency’s teams can focus on high-impact storytelling instead of repetitive tasks. Automation, AI, and real-time analytics streamline content production and campaign execution, ensuring both speed and effectiveness.



Navigating Business Challenges with Hyper-Personalized Strategies



The Hive Group has always recognized that a one-size-fits-all approach to advertising does not work. Through investment in MarTech and AI-driven insights, the agency adopts hyper-personalized strategies tailored to the diverse needs of clients and consumers.



By leveraging customer data, behavioral analytics, and geo-targeting, it creates precision marketing strategies that align with business goals. Whether it’s performance-driven advertising through TechHive or high-impact brand storytelling through IdeaHive and AmplifyHive, the agency ensures that clients achieve measurable business results.



Extending Beyond Business: Social Impact and Talent Development



A standout moment for The Hive Group was its collaboration with McDonald’s through the Together Mzansi initiative, aimed at uplifting local communities. This campaign worked with grassroots organizations to provide skills development, youth employment, and entrepreneurship opportunities.



Additionally, The Hive Group has prioritized talent development in South Africa. Through internship programs and mentorship initiatives, the agency has nurtured a pipeline of creative professionals, ensuring sustainable growth within the advertising industry.



Looking to the Future: Bringing World-Class MarTech to Africa



The next frontier for The Hive Group is expanding its digital and technological capabilities. The agency is focused on AI-driven marketing, augmented reality, and precision marketing through advanced MarTech tools.



As part of this expansion, The Hive Group is actively bringing world-class marketing technology to Africa, having explored cutting-edge solutions in Spain, the Netherlands, and Germany. By integrating global best practices with African market insights, the agency aims to revolutionize customer engagement and advertising strategies on the continent.



The agency is also increasing its participation in global industry conferences across Africa and Europe, forging stronger industry relationships and shaping the future of advertising.



By continuing to integrate AI, data-driven insights, and cutting-edge MarTech, The Hive Group is well-positioned to redefine marketing in Africa.



This has been a decade of precision marketing done differently, groundbreaking campaigns, and a commitment to pushing boundaries that have reshaped the African advertising landscape. As the agency steps into the future, one thing is certain: The Hive Group will continue to rewrite the rules.

Mr Yaw Image

A Decade Of Disruption: Celebrating Compelling Creativity In Africa

The country’s Vision 2030 is driving stronger-than-expected growth, boosting expansion through 2025 and beyond. Strategic investments and reforms, infrastructure mega-projects, and sustainability are shaping it as a global trade and innovation hub.



Egypt’s economic outlook is on an upward trajectory, with a projected gross domestic product (GDP) growth of 4.7% for 2025-2026, surpassing the IMF’s forecast of 4.1%. This growth is driven by bold economic reforms that attract investment across key industries and infrastructure.



Landmark projects and international partnerships are positioning the nation as a central player in Africa’s development. With a population of 115 million, 60% under 30, Egypt is capitalizing on its skilled workforce, prime location, and resources, while aiming for a 15% increase in foreign direct investment (FDI) for 2024-2025.



“Each and every action and policy reform is also linked to the 2030 agenda. We have a coherent way of spending, making sure that each pound is able to attract private investments,” states Rania Al Mashat, Egypt&#8217;s Minister of Planning &amp; International Cooperation.



As Hassan Allam, CEO of Hassan Allam Holding highlights: “We have people willing to work, capable of working. We have a government that is genuinely and truly pushing the private sector forward, helping them to deliver results, helping them to grow, helping them to invest”.



This focus on enhancing the business climate is reflected in Egypt’s increasing appeal, with its FDI steadily rising in recent years.



Infrastructure and Construction: The Backbone of Egypt’s Future



The construction sector, growing yearly at 7.4%, is central for Egypt’s transformation. Vision 2030 has driven several ambitious projects, including New Alamein City, a high-speed rail, critical seaport infrastructure, and the over 700 km² New Administrative Capital. The latter already hosts several government ministries and the nearly 400-meter-tall Iconic Tower.



Hassan El Khatib, Minister of Investment &amp; Foreign Trade, remarks: “After ten years of a major infrastructure-led economy, Egypt has invested close to $550 billion in highly needed infrastructure. We&#8217;re talking about 7,000 km of roads in new cities, public transport, and many, many projects.”



Real Estate: A Thriving Market with a Bold Vision



Real estate is bustling and is projected to grow by an impressive $30 billion by 2028.



“Egypt’s real estate market is thriving, driven by a growing population, urbanization, and demand for quality housing and lifestyle-focused developments,” describes Omar Hisham Talaat, Chief Business Development Officer at TMG Holding.



Rising incomes and global investment are calling for residential, commercial, and leisure projects, particularly around Greater Cairo, with the North Coast and Red Sea emerging rapidly.



Haitham AbdelAzim, CEO of Ora Developers Egypt elaborates: “I think most of the international investors are going to invest in the North Coast, either from Morocco, Saudi Arabia, or Qatar. All of them are interested in this area”.



The emphasis on smart, sustainable communities and mixed-use spaces is a major driver. As Omar El Tayebi, CEO of The Land Developers, highlights: “In Egypt Vision 2030, the goal is to increase the housing footprint from 7% on Egyptian land all the way up to 14%. We see growth across 27 governorates with new cities”.



Energy: Self-Sufficiency and Sustainability Focus



Egypt has the sixth-largest oil reserves in Africa and is already self-sufficient in traditional power generation, while boasting a world-class oil refining infrastructure that processes 38 million tons annually.



“We have over 57 partners working in upstream production and exploration, with all the major global companies operating in Egypt,” indicates Karim Badawi, Minister of Petroleum and Mineral Resources.



“Egypt has been dedicating a lot of resources to Africa and will continue to do so. There’s always a strategy from the leadership that Africa is our core market,” adds Ahmed Ramadan, CEO of PGESCO.



Entering a new era in energy, Egypt is set to expand its renewable capacity to 45,000 megawatts from projects under construction in upcoming years. The country is prioritizing wind, solar, and green hydrogen, aiming for 42% of its power from renewables by 2030.



Mohamed Mansour, CEO of Infinity Group, points out that “the amount of land that we can use for renewable energy projects would satisfy our local demand, plus a lot of demand from outside of Egypt”.



Large-scale works, such as the 1,600 MW Benban Solar Park—the largest in Africa—are strengthening Egypt’s energy transition leadership, while local companies are also driving major wind and solar projects throughout Africa.



Industrial Growth: Boosting Global Competitiveness



The Egyptian industrial fabric is undergoing major expansion, targeting to triple exports over the next five years. Industries such as textiles, chemicals, machinery, and food products are conquering markets across Europe, Africa, and the MENA region.



Ahmed Kouchouk, Minister of Finance, notes that recent reforms are directed at boosting competitiveness. “We are taking measures, especially for young firms, for entrepreneurs and professionals, introducing simple integrated tax systems with a lot of incentives, but also building trust,” he elaborates.



Yasmine Khamis, CEO of Oriental Weavers Carpets, emphasizes the strategic significance of the country’s world-acclaimed textile industry: “The sector in Egypt is very important historically and strategically. It’s a relatively labor-intensive industry, which is perfect for Egypt geographically and for its labor force”.



Tourism: From Ancient Wonders to Modern Escapes



In 2024, Egypt attracted 15.7 million tourists, breaking its own record for the second consecutive year. The coral-garnished Red Sea, Sharm El Sheikh, Sahl Hasheesh, and Hurghada are becoming global hotspots where splendid coastal resorts blend top-class leisure, entertainment and retail.



“The flights have increased, from the U.K., from different Eastern countries, and from European countries. That means the demand is here,” says Jacques Peter, CEO of Savoy Group Sharm El Sheikh.



Egypt is also diversifying its tourism offerings to meet growing demands. As Sherif Fathy, Minister of Tourism &amp; Antiquities, notes, “our target is to double the number of rooms we have today by 2031, in order to be able to attract 30 million tourists”.



The country’s new crown jewel is the Grand Egyptian Museum (GEM), set for official opening in July 2025. A modern architectural marvel, it bridges ancient heritage with contemporary art and events.



Merette Elsayed, CEO of Legacy, the managing company, explains: “The GEM is much more than a museum. It will be a hub for all cultural activities, from music and arts to design, connecting the past with the future”.



Growing Global Presence



As the American Chamber of Commerce in Egypt President, Tarek Tawfik concludes, “We have a very diversified industrial base, agriculture economy, mining, oil and gas economy, from tourism to logistics… The whole spectrum of industrial activities are present.”



Egypt is set for continued growth, ready to dwarf its own records, while blending rich heritage with modern development to solidify its position as a leading global player.

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Egypt’s Economic Leap Powered By Reform And Strategic Investment

The continent’s logistics ecosystem has long been a labyrinth of inefficiencies. Moses Enenwali, the founder of Topship, understands this better than most.



Moses Enenwali’s journey into logistics began at 18 when he was importing coffee beans from Nigeria to the U.K. It was then that he saw the complexities of international shipping firsthand—a fragmented, opaque system riddled with inefficiencies.



Years later, after working with companies attempting to innovate in the space, he launched Topship as a response to an unexpected opportunity during the pandemic: the realization that passenger planes could be repurposed for cargo. What began as a crisis-time experiment has since evolved into a leading tech-driven logistics platform, bridging the gaps in international trade for businesses across the African continent.



“The provider that helps you import raw materials from China may not be suited to deliver finished goods to customers in the U.K. or the U.S.,” Enenwali explains.



Topship solves this by offering businesses a unified, tech-enabled platform that provides optimized shipping solutions based on cost, speed, and customs requirements.



The company has also addressed regulatory bottlenecks, recognizing that over 80% of customs delays stem from improper documentation. By integrating a smart documentation system, Topship has significantly reduced delays, allowing businesses to focus on scaling rather than shipping headaches.



But, the true magic of Topship is in its technology stack. Inspired by consumer tech experiences like Uber and Airbnb, Enenwali’s team has built an integration layer that simplifies an otherwise chaotic industry.



“Most would see ten different players, endless calls, and paperwork nightmares; we saw an opportunity,” he says.



The platform connects budgeting systems, real-time price discovery engines, air and sea freight carriers, and customs clearance protocols. This ensures that businesses—whether a startup fashion brand in Lagos, Nigeria or a growing agribusiness in Accra,Ghana—can move goods globally without friction.



Expansion has been strategic rather than aggressive. Rather than chasing geographical footprints, Topship prioritizes trade routes with high demand but low technological penetration. This approach has fueled its growth, including its recent foray into China, an essential market for African businesses sourcing raw materials. Strategic partnerships have also been key.



“No single player can provide every service in this industry. That’s why our partnerships with DHL, FedEx, and Flexport are critical. We integrate their strengths into our platform, making international shipping seamless for African businesses,” Enenwali says.



With a $3 million investment led by Y Combinator and Flexport, Topship is poised to become a dominant force in Africa’s trade infrastructure. Enenwali sees his company as more than a logistics provider; he envisions it as a catalyst for Africa’s trade renaissance.



“In the next five years, we’ll see more African countries exporting finished goods to global markets. We want to be the infrastructure that powers that shift,” he says.



For aspiring tech founders, Enenwali’s advice is clear: “Everything is up for disruption. The problems that seem insurmountable today are the opportunities that will define the next decade. Stay optimistic, because we’re living in the most exciting time to build.”



With Topship, he isn’t just saying it—he’s proving it.

IMG_5180 (1)

Building The Backbone Of African Trade

For some consumers, coffee isn’t just a drink; it’s a part of life. Kivu Noir has emerged as a beacon of excellence, showcasing the richness of Rwandan coffee culture to the world.



Rooted in sustainability, community development, and uncompromised quality, Kivu Noir, founded in 2018 through Caferwa Ltd, is a leader in Rwanda’s coffee industry.



The company operates five coffee washing stations located in different regions in Rwanda: Nkora, Buliza, Shangi, Kigeme, and Cyebumba. These stations are strategically positioned in different microclimates, allowing Caferwa to grow coffee beans with distinct flavor profiles and contribute to the rich taste of Rwandan coffee.



In its earlier days, Caferwa focused on wholesale coffee exports, positioning it as a commodity to the global market. This business model was successful in many respects, but it left the local farmers vulnerable to global price fluctuations.



The launch of Kivu Noir changed everything. By roasting and packaging coffee locally, Caferwa didn’t just create a product – a brand was born, signaling a transformative shift towards value addition, sustainability, and direct consumer engagement. This transformation not only ensured better returns but also allowed Rwanda to showcase its coffee directly to global consumers.



Between 2020 and 2022, Arabica coffee prices fluctuated, driven by climate shifts and global production uncertainties. The Covid-19 pandemic worsened the situation with shipping delays and labor shortages, further increasing coffee commodity prices.


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="684" src="https://cms.forbesafrica.com/wp-content/uploads/2025/03/Kivu-Noir-Café-Kigali-Rwanda-1024x684.jpg" alt="" class="wp-image-64991" style="width:580px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2025/03/Kivu-Noir-Café-Kigali-Rwanda-1024x684.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2025/03/Kivu-Noir-Café-Kigali-Rwanda-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2025/03/Kivu-Noir-Café-Kigali-Rwanda-768x513.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2025/03/Kivu-Noir-Café-Kigali-Rwanda-1536x1025.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2025/03/Kivu-Noir-Café-Kigali-Rwanda.jpg 2000w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div>


For companies reliant on raw coffee exports, these fluctuations brought many challenges, however Caferwa adapted by shifting from green coffee exports to roasted coffee production. According to the company, in 2018, green coffee made up 90% of the company sales but, by 2023, this had dropped to 70%. Caferwa aims to strategically grow the sale of roasted coffee to account for 80% of its revenue by 2025-2026.



Behind Kivu Noir’s success are over 7,000 Rwandan farmers who do more than grow coffee; they shape its future. The company ensures fair pay, healthcare, and education for these farmers, making them true partners in the business.



The company’s focus on roasted coffee and direct consumer sales allows it to mitigate these price fluctuations by controlling every stage of production from growing and harvesting to roasting and packaging the final product, locally. And it shields farmers from the volatile swings of the global commodity market, creating a sustainable model for all.



Kivu Noir continues to grow its visibility on the global stage by offering consumers direct delivery through its website by shipping the commodity to coffee lovers around the world to enjoy.



The impact of the brand and its parent company, Caferwa, go beyond coffee. Through the Brewing Dreams project, the company is able to grow coffee communities through the sale of value-added products. On the national day of community service in Rwanda (Umuganda Day), all coffee sales from Kivu Noir’s cafés are donated to support educational and care initiatives, helping the families of its farmers and fostering community empowerment.



The initiative benefits farming communities by building nurseries and daycare schools at coffee washing stations; and it started with the Nkora region. In 2023, a school, built in collaboration with the Roy Everest Junior Foundation, celebrated its 10th anniversary. The expansion of this initiative



to other coffee washing stations is underway, beginning with Buliza, as part of Caferwa’s strategic plan to extend the project.



Kivu Noir has already established a strong presence in Kigali, with cafés in Kimihurura and Norrsken House. These cafes have become hubs for professionals, entrepreneurs, and tourists who go to enjoy a premium coffee experience in dynamic, community-driven environments. Each café showcases the brand’s commitment to quality and sustainability, offering consumers a taste of Rwanda’s finest coffee.



The brand’s expansion will continue with a new café opening in Zaria Court, Kigali’s latest urban development. These ambitions also extend internationally, with plans for a flagship café in Dubai, tapping into the UAE’s growing specialty coffee market.



Kivu Noir’s story is one of transformation, resilience, and excellence and is set to redefine Rwandan coffee, with a focus on value addition, maintaining sustainable relationships with farmers, and establishing its presence globally. This will gradually pave the way for Rwanda to become a leader in specialty coffee production worldwide.



As the brand continues to evolve, both locally and internationally, one value remains constant: a commitment to quality and sustainability.



Whether in Kigali or on the global stage, Kivu Noir is sharing Rwanda’s coffee story with the world, one cup at a time. With every sip, it connects people to Rwanda’s journey — a celebration of community, culture, and the power of doing things differently. 



For more information, please visit <a href="http://www.kivunoir.coffee">www.kivunoir.coffee</a>

Women sorters at Buliza Coffee Washing Station.

A Coffee Brand Driven By Community Empowerment And Connection

South African singer, Demi Lee Moore’s story feels like a breath of fresh air in the often-noisy music world.



For <a href="https://open.spotify.com/artist/2RJteaG1GUmH9lQVczVkpp">Demi Lee Moore</a>, music isn’t about chasing fame; it’s about genuine connection. Creating music fluently in English and Afrikaans, her music resonates with an audience so enthralled by her sound that she has over 200,000 monthly listeners on Spotify.



In addition to a stellar performance at the recent <a href="https://x.com/ForbesWomanAfri/status/1896997837814046946">FORBES WOMAN AFRICA</a> Leading Women Summit, Moore was Spotify Africa’s EQUAL<a href="https://open.spotify.com/genre/0JQ5DAqbMKFPw634sFwguI"> </a><a href="https://open.spotify.com/genre/0JQ5DAqbMKFPw634sFwguI">A</a>rtist for March – a global initiative that supports women’s music through education, inspiration and networking opportunities, showing the platform’s support for female artists all year round.



Q. How does your fluency in both English and Afrikaans enhance the depth of your music?



A. I believe it has allowed me to reach a larger number of people through my music. It has also opened a lot of doors and possibilities to work with other artists around the world. My love for our country has been a massive influence on my sound in Afrikaans.



Q. You have over 200,000 monthly listeners on Spotify. What’s been the most unexpected or powerful response you’ve received from a listener?



A. I have had many people come to me crying, telling me how my music inspired them, helped them through a difficult time or even helped them deal with the death of a loved one. It’s heartbreaking but so heartwarming as well.



To know that your music has changed someone’s life, even if it’s just as small as making someone’s day better, is the best thing you can ever hear. It makes it all worth it.


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="819" src="https://cms.forbesafrica.com/wp-content/uploads/2025/03/Secondary-Photo-Demi-Lee-More-Photo-by-Hendri-Viljoenl-1024x819.jpg" alt="" class="wp-image-64958" srcset="https://cms.forbesafrica.com/wp-content/uploads/2025/03/Secondary-Photo-Demi-Lee-More-Photo-by-Hendri-Viljoenl-1024x819.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2025/03/Secondary-Photo-Demi-Lee-More-Photo-by-Hendri-Viljoenl-300x240.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2025/03/Secondary-Photo-Demi-Lee-More-Photo-by-Hendri-Viljoenl-768x614.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2025/03/Secondary-Photo-Demi-Lee-More-Photo-by-Hendri-Viljoenl-1536x1229.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2025/03/Secondary-Photo-Demi-Lee-More-Photo-by-Hendri-Viljoenl-2048x1639.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption"> Photo by Hendri Viljoenl</figcaption></figure></div>


Q. In an industry where streaming and algorithms shape success, how do you balance staying true to your artistry while navigating the business side of music?



A. I strive to stay as authentic as possible. As an artist, your purpose is the most important part of your career. As soon as you stray away from who you are and the message you want people to hear, you not only lose yourself but your audience as well.



Q. Success is often measured in charts, awards and streams but what does success truly look like for you?



A. Success to me is happiness. Am I happy with what I am doing? Am I happy with how I am doing it? Am I making other people happy? That is how I measure my success.



Q. If you could collaborate with any female artist—past or present—to create an anthem for women’s empowerment, who would it be and what would the song be about?



A. I would love to <a href="https://open.spotify.com/artist/2RJteaG1GUmH9lQVczVkpp/featuring">collaborate</a> with CAM, a country artist from America. She is not only an incredible artist, she is also a fierce woman, a powerhouse when it comes to writing, and just a stunning human being. I think if we had to do a song together it would no doubt be a country song. I have had the opportunity to share a stage with her and it was incredible!



Q. In what ways have you contributed to breaking down barriers for women in the South African music scene, and how do you encourage other female artists to take control of their careers?



A. In a male-dominated industry, it’s very difficult to break through as a woman but I have found that perseverance and consistency are the key to success in this industry. I have always been a firm believer in the fact that you need to do the work if you want any sort of reward. I am always looking for new ways to broaden the experience for my listeners, whether it’s English country or Afrikaans pop. I don’t ever sit around and wait, I am always planning something and I believe that has been a massive part of my success in the music industry. Even if you are better, you will still have to work harder.



Q. Do you think female artists are expected to be role models? If so, how do you balance your artistic integrity with the industry’s demands?



A. I do believe there is a certain responsibility, especially as a female artist. If you are in a position of influence, you automatically become a role model to someone. You have little girls looking up to you and the pressure of always being on point can be a lot. That being said, I always try to stay true to who I am. I am always aware that somewhere, there is a little girl with the same dreams I had. My goal is to show that it is possible.



It’s clear that for Moore, success isn’t just about hitting certain numbers or winning awards; it’s about the simple stuff: being happy with <a href="https://open.spotify.com/prerelease/5nA18EtH54ypXuOOz2jAmA">her music</a>, creating it in a way that feels right and knowing it might actually touch someone’s life in a meaningful way.

Primary Photo Demi Lee Moore photo by Wilhem Botha

The Strategic Secret To An Enduring Appeal

The space industry is evolving rapidly, and companies that can make satellite operations simpler, more affordable, and more accessible are leading the way.



Remos Space Systems, a rising innovator in satellite communications technology, has just secured €1 million ($1.09 million) in funding to expand its groundbreaking solutions globally. The company develops software-based devices called modems, which help satellites talk to ground stations on Earth.



While the funding signals a major step for the company, at the heart of this expansion lies a vision deeply rooted in African heritage and a drive to make space technology more accessible worldwide.



A Vision Rooted in African Heritage



At the helm of Remos Space Systems is co-founder and CEO Dr Moses Browne Mwakyanjala, a Tanzanian-born engineer whose journey epitomizes the fusion of African heritage with cutting-edge technology.



After earning his Ph.D. in software-defined radio technology in Sweden, Dr Mwakyanjala co-founded Remos in 2021 with Thilini Aracchi and Petter Lindberg. Their mission: to transform satellite ground operations with cost-effective, scalable solutions.



For Dr Mwakyanjala, this endeavor is more than just business; it is a means to bridge technological gaps and cultivate partnerships that benefit both emerging and established space markets. As part of its global expansion, Remos is actively engaging with the African space ecosystem, aiming to provide high-quality, cost-efficient satellite communication solutions.



Rethinking Satellite Ground Operations



Satellite communications are evolving rapidly, but traditional ground stations remain expensive, complex, and difficult to scale. With thousands of new satellites expected to be launched in the next few years, the need for innovative solutions has never been greater.



Remos Space Systems is addressing this challenge by developing software-defined solutions that eliminate the rigidity of traditional hardware-based systems.



By replacing expensive hardware with software-driven alternatives, Remos is not just innovating in satellite ground operations – it is democratizing access to space technology.



Whether through its software modems, ready-to-deploy ground stations, or its comprehensive capacity-building package, the company is providing cost-effective tools that enable institutions to enter the space sector with minimal barriers.



Strategic Expansion and Global Market Impact



Remos’ growth strategy is not only about expanding its geographical footprint but also about driving sales through strategic collaborations and technological innovation. The company has already received recognition from the National Aeronautics and Space Administration (NASA) in its latest State-of-the-Art of Small Spacecraft Technology report, further validating its contributions to the industry.



Dr Mwakyanjala’s African heritage plays a key role in this expansion strategy. His deep understanding of the region’s challenges and opportunities positions Remos to tailor its offerings effectively, providing technological solutions that address local needs. By working closely with African nations, Remos aims to contribute not just to technological advancements but also to socioeconomic development through improved connectivity and data access.



A Future Powered by Innovation and Collaboration



The recent €1 million ($1.09 million) funding round underscores the confidence investors have in Remos’ vision. These funds will be directed toward scaling operations, enhancing product offerings, and strengthening the company’s market position globally.



For organizations in the satellite industry, Remos presents a compelling value proposition:



● Cost-Effectiveness: Software-defined solutions significantly reduce operational costs.



● Scalability: Flexible systems adapt to a wide range of satellite mission requirements.



● Future-Proofing: Compatibility with evolving satellite technologies safeguards investments against obsolescence.



As the demand for efficient and affordable satellite communication solutions continues to grow, Remos is well-positioned to lead the charge. The company’s trajectory from a startup to a global player in space communications is a testament to innovation, strategic foresight, and the power of cross-continental collaboration.



Remos Space Systems is not just shaping the future of satellite communications; it is building bridges between continents, fostering global connectivity, and setting new benchmarks for accessibility in the space industry. For more information on Remos Space Systems, visit remosspace.com. The company will also be sponsoring the upcoming NewSpace Africa Conference 2025 in Cairo, Egypt, from April 21-24, 2025, providing an opportunity for stakeholders to engage and explore its cutting-edge solutions firsthand.

Co-founders (from L to R- Dr. Moses and Petter) 1

Shaping The Future Of Satellite Communications With Scalable Ground Station Solutions

The telecommunications sector has taken a giant leap. It has enabled all sectors of the economy to experience dynamic growth. The sector’s Midas touch has been on oil and gas, manufacturing, agriculture, media and publishing, real estate and hospitality, among others. And they have turned gold. The power of telecom has touched all parts of the Nigerian economy.



<a href="https://cms.forbesafrica.com/wp-content/uploads/2025/03/Telcoa.pdf">Download the full report here</a>



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For instance, the telecom sector is not only a fundamental part of Nigeria’s infrastructure but also a key enabler of economic development. Data and mobile devices have become ubiquitous. Mobile devices are essential tools for millions of Nigerians. Mobile devices allow Nigerians to be connected, anywhere, everywhere, giving them access to the internet, throwing up opportunities to engage in e-commerce and digital financial services. Mobile money is thriving. Through telecom, millions of unbanked Nigerians are banked. E-commerce platforms have risen. The digital economy is sprouting, giving the economy an elixir. It has solidified the sector’s contribution to Nigeria’s economic growth.



Nigeria has recorded a steady increase in mobile phone users since 2001 when technology touched our land. Data and voice subscriptions have ballooned. The tele-density has soared. Nigeria has one of the highest mobile penetration rates in Africa. The Average Revenue Per User has swollen, and Custimer Lifetime Value is climbing. The standards of operations have improved. The sector has evolved into one of the most significant contributors to the country’s economy, playing a pivotal role in driving growth, job creation, and technological advancement. Over two decades, the sector has witnessed remarkable transformation, driven by the advent of mobile technology and market liberalization.



Nigeria is one of the largest telecommunications markets in Africa. The Nigerian Communications Commission (NCC) reported that the sector contributed over 14% to the nation’s GDP in 2024. It provides jobs for millions: network engineers, customer service personnel, mobile handset manufacturing, mobile banking and digital services. These are some of the keystones. Outside of these, the sector has expanded the economy. It has enhanced access to information and communication technologies, healthcare, and business, governance, government services, digital identification, voter registration and e-health initiatives.



These areas have become more accessible through mobile devices. The expansion of broadband internet, particularly 4G and 5G technologies, has helped transform education and manufacturing, enabling Nigeria to leapfrog technological development. While the market is embracing data usage, subscribers are demanding high-speed internet services. However, there is infrastructure deficit. The telecom players have continued to invest in network infrastructure. Fibre optic cables are rolling out. The network coverage is expanding across Nigeria.



On the one hand, the internet access might not be as active in rural areas, but the telecom players are expanding the network in some parts of the country. Network congestion and quality of service remain a concern. These challenges are on the radar of the telecom players and the regulatory body. With the right policies, investments, and a focus on innovation, the sector is Nigeria’s catalyst, opening the economy to the digital age.



Over 20 years, telecoms have become second nature to Nigerians. Millions of Nigerians are glued to their mobile devices. They cannot live without using the device. They have become addicted to technology, and it has given their dreams wings. This edition of FORBES AFRICA’s supplement on Nigeria’s telecom titans uncovers the story of CEOs who are leading the change. These key players are moving the needle. They are ensuring the sector remains grounded. They give Nigeria and Nigerians the ability to be technology-compliant. The supplement celebrates the change-makers who are enabling Nigerians to improve relationships. Meet these key players in Nigeria&#8217;s burgeoning telecom sector and their contributions to the country’s GDP.

Telco (2)

Onwards And Upwards: Nigeria’s Growing Telecoms Sector

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Mastercard: She is Priceless

This year’s Move Afrika Tour expands from East to West Africa, pioneering the music touring circuit for international artists, employing 90% local crews in Kigali and Lagos, generating economic investments to strengthen Africa’s healthcare systems.



Global Citizen’s Move Afrika tour has come to Lagos, Nigeria for the first time, with an evening of music and citizen-led advocacy, headlined by EGOT-winning, critically acclaimed, multiplatinum artist and producer John Legend. Move Afrika: Lagos was hosted by media personality Ebuka Obi-Uchendu and featured performances by Simi and DJ Consequence, back dropped by creative work from local designers and artisans. This was the second instalment of Move Afrika, an initiative to pioneer the pan-African music touring circuit for international artists.



John Legend gave the sold out Lagos show an incredible headline performance, which featured some of his greatest hits, including Ordinary People, PDA, Green Light, All of Me and Refuge, where he was joined on stage by Simi.



“It’s been too long, I’ve missed you all,” he said. “We’re thankful to Global Citizen and Move Afrika for bringing us back here. We belong together, Lagos. I’m so happy we’re together tonight.”



Throughout the set, he wore outfits by local designers Eleven Sixteen and Orange Culture, as well as a backstage look by Emmy Kasbit. The backing vocalists also wore local designers Elexiay and Wanni Fuga.



“Adding a second location to the Move Afrika tour this year is a major step in the direction of establishing the pan-continental music touring circuit that both international and local artists will leverage for years to come. It’s this kind of incremental growth by which, year after year, we’ll continue pioneering and pushing our vision towards reality,” says Hugh Evans, Co-Founder &amp; CEO, Global Citizen.



“Nigeria has an incredibly rich musical heritage, a well-established local entertainment industry, and a cultural influence that reverberates right across the globe. We are honored to have added Nigeria to the Move Afrika tour, and look forward to returning for the years to come.”



Launched in 2023, Move Afrika is a long-term effort to pioneer the international music touring circuit throughout the continent of Africa, with a dedicated focus on driving economic investment, expanding infrastructure and building local capacity within host cities, creating local jobs, generating skill training and youth entrepreneurship opportunities, and showcasing the best of African creative talent to the world.



Additionally, international advocacy organization Global Citizen is leveraging this year’s Move Afrika tour to drive a citizen-led advocacy campaign focused on strengthening health systems across Africa.



During pre-show activations in both Kigali and Lagos, where participants earned free show tickets, Global Citizen urged African nations to increase domestic health financing, prioritize primary care and sexual and reproductive health and rights, boost global investments in health resilience, and alleviate financial burdens on nations to strengthen public health.



This year, Move Afrika took groundbreaking steps by delivering world-class shows working with both local Nigerian and Rwandan crews. Move Afrika: Lagos was delivered with 90% local crew, and more than 95% local equipment, demonstrating Nigeria’s continent-leading role in delivering world class productions.



Local vendors who partnered with Global Citizen to make Move Afrika: Lagos possible included Sole Empire, Pro Audio Nigeria, ITMS Limited, Cytech World Communication, Equally Diverse Solutions Ltd., Massive Dynamics, Event Design Studio, IDCL NG, The Greenroom Nigeria and Purple Fire.



As the first stop on the tour just a few days ago in Rwanda, Move Afrika: Kigali increased its local crew from 75% in 2023 to 90% this year, significantly increased locally-sourced technical production, saw local crew members working alongside international technical teams to stage the show, and showcased Rwandan creative excellence through the work of local artisans, including members of the Nyamirambo Women’s Center, who crafted traditional Agaseke peace baskets to complete the dynamic set design.



In the lead up to the Move Afrika show, Global Citizen hosted the Stride for HER Rights Maternal Healthcare Walkathon, in partnership with the Lagos State Government, the Lagos Ministry of Health, and the Ministry of Tourism, across Lagos’s iconic Lekki-Ikoyi Link Bridge. The walkathon saw thousands of Global Citizens, leaders from civil society and government representatives from across the region participate, including Women at Risk International Foundation (WARIF), Wellbeing Foundation Africa (WBFA), Nigerian Solidarity Support Fund (NSSF), and HelpMum, with all groups calling for enhanced maternal and child healthcare services nationwide.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="671" src="https://cms.forbesafrica.com/wp-content/uploads/2025/02/GC-Move-Afrika-Lagos-Pic2-1024x671.jpg" alt="" class="wp-image-64795" srcset="https://cms.forbesafrica.com/wp-content/uploads/2025/02/GC-Move-Afrika-Lagos-Pic2-1024x671.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2025/02/GC-Move-Afrika-Lagos-Pic2-300x197.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2025/02/GC-Move-Afrika-Lagos-Pic2-768x504.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2025/02/GC-Move-Afrika-Lagos-Pic2-1536x1007.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2025/02/GC-Move-Afrika-Lagos-Pic2-2048x1343.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption"> Simi performs onstage during Global Citizen Move Afrika: Lagos at The Palms on February 25, 2025 in Lagos, Nigeria. (Photo by Jemal Countess/Getty Images for Global Citizen)</figcaption></figure>



The advocacy event amplified awareness of the vital role of community health workers, calling for increased healthcare funding towards sexual reproductive health rights, and championing the need for equitable access to maternal and neonatal healthcare services across Nigeria. Those who completed the walk earned tickets to Move Afrika: Lagos.



Earlier in Kigali, over a thousand Rwandans joined Global Citizen for the Together for a Healthier Community initiative, focusing on women’s and youth health, in partnership with the Ministry of Health, Rwanda Biomedical Center, Imbuto Foundation, and Kimisagara Youth Center.



The event featured a mobile health clinic offering free sexual and reproductive healthcare, education, and community activities to raise awareness and improve access to services. Local musician Plantini performed, and Dr Yvan Butera, the Rwandan Minister of State for Health, gave a keynote address. The initiative aimed to address healthcare access barriers like distance, cost, and lack of awareness. Participants who attended the day’s event had the chance to earn free tickets to Move Afrika: Kigali.



To coincide with Move Afrika: Lagos, the Music Economy Development Initiative (MEDI) was launched to bring together a diverse coalition with the goal of unlocking the economic potential of music across Africa and beyond. MEDI will serve as the definitive source of research and data, highlighting the global economic potential of music, while fostering partnerships that drive policy reform, investment, and collaboration.



The initiative’s launch coincided with the inaugural Music Policy Assembly in Lagos, Nigeria, taking place the day prior to the Move Afrika event. The assembly brought together experts from across the continent to discuss crucial topics such as copyright, live music, and investment. Additionally, the assembly hosted the unveiling of MEDI’s first position paper, ‘We Need Tracks Before We Have Trains,’ co-authored by former Chief Economist of Spotify, Will Page.



Partners of Move Afrika include pgLang, Glenfiddich and Pepsi. Global Citizen’s support includes leading media companies like Bella Naija, City Radio, Eagle Production, EIB Network, News Central TV, TV Continental, Radio Flash, Royal FM, Upscale Media and Vanguard Media.



The 2025 edition of Move Afrika builds on Global Citizen’s previous campaigns and events across Africa, including the 2023 edition of Move Afrika: Rwanda, headlined by Kendrick Lamar; Global Citizen Festival: Mandela 100, which featured Beyoncé, Jay-Z, Ed Sheeran, Usher, Eddie Vedder, and Chris Martin of Coldplay in Johannesburg, South Africa, in 2018; Global Citizen Live: Lagos, with performances by Davido, Femi Kuti, and Tiwa Savage at Fela Kuti’s New Afrika Shrine in 2021; and Global Citizen Festival: Accra, which brought Usher, SZA, Stormzy, and TEMS to the Black Star Square in 2022.

Global Citizen Move Afrika: Lagos

Move Afrika: Driving Economic Growth And More Through Africa’s Entertainment Scene

The South African National Petroleum Company (SANPC), a state-owned entity, has officially debuted, marking the beginning of a new chapter in South Africa’s energy transformation journey.



At the helm of the transformation at the South African National Petroleum Company (SANPC) is CEO Godfrey Moagi, recently named the only South African on the African Energy Chamber’s (AEC) ‘Top 40 Movers and Shakers to Watch in 2025’.



The AEC’s annual list celebrates leaders who exemplify innovation, strategic vision, and tangible impact in Africa’s energy sector. Moagi’s inclusion reflects his alignment with the AEC’s core pillars: energy security, investment mobilization, and local empowerment.



“The Top 40 list recognizes those driving Africa’s energy future through collaboration and transformative policies,” says NJ Ayuk, Executive Chairman of the AEC.



The SANPC’s debut at Africa Energy Week (AEW) 2024, held from November 4-8 in Cape Town, South Africa, marked the first leg of the company’s Investor Roadshow Program, where it presented its vision to stakeholders across Africa, the Middle East, and Europe. The roadshow serves as a platform for forging strategic partnerships, promoting SANPC’s role in energy security, and positioning the company as a leader in Africa’s energy sector.


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="769" src="https://cms.forbesafrica.com/wp-content/uploads/2025/02/image-2-1024x769.png" alt="" class="wp-image-64776" style="width:526px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2025/02/image-2-1024x769.png 1024w, https://cms.forbesafrica.com/wp-content/uploads/2025/02/image-2-300x225.png 300w, https://cms.forbesafrica.com/wp-content/uploads/2025/02/image-2-768x576.png 768w, https://cms.forbesafrica.com/wp-content/uploads/2025/02/image-2-1536x1153.png 1536w, https://cms.forbesafrica.com/wp-content/uploads/2025/02/image-2.png 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div>


The SANPC merges three key historical entities in the industry: iGas, PetroSA, and the Strategic Fuel Fund (SFF). The merger, a strategic decision designed to unify and streamline South Africa’s energy resources, brings together vital infrastructure, expertise, and market opportunities under one roof.



Moagi stresses that the consolidation will eliminate inefficiencies, optimize ZAR1.5 billion ($81 million) in operational synergies, and unlock a ZAR95 billion ($5.15 billion) market opportunity critical for sustainable growth in an increasingly competitive global energy market.



At AEW 2024, the SANPC hosted a networking stakeholder breakfast session with Gwede Mantashe, Minister of Mineral and Petroleum Resources, affirming the company’s mandate.



“SANPC represents a new era for South Africa&#8217;s energy landscape,” he said. “To improve operational efficiency within the Central Energy Fund (CEF) value chain and deliver shareholder value, we sought to minimize duplications that inhibit the group from being a catalyst to reigniting the South African economy.”



South Africa faces significant energy security threats due to reliance on imports and reduced refining capacity. With imports already covering 65% of refined fuel needs, a figure projected to cost the economy ZAR170 to ZAR174 billion ($9.2 to $9.4 billion) annually by 2025, SANPC is prioritizing local infrastructure to stabilize supply chains. The country’s refining capacity plummeted from 80% in 2010 to 35% in 2022, driven by aging infrastructure and underinvestment.



One of SANPC’s flagship projects under evaluation is the revitalization of the Gas-to-Liquids (GTL) refinery in Mossel Bay–a town in the Western Cape province–a legacy asset currently non-operational due to feedstock shortages. The company is also assessing opportunities to convert shuttered refineries like Sapref into integrated petrochemical hubs, aligning with global trends to diversify into chemicals and offset volatile fuel margins.



Guided by the SANPC Bill, which empowers the company to streamline regulations and centralize import controls, SANPC aims to reverse import dependency. The bill proposes tying fuel pricing to local refining costs, disincentivizing profit-driven import substitution by international oil companies.



Moagi’s regional vision aligns with the AEC’s emphasis on cross-border collaboration to address Africa’s energy deficits. At AEW 2024, he championed partnerships with Namibia in the shared Orange Basin, where joint development of offshore gas resources could benefit both nations.



“By working together, we can close SADC’s [Southern African Development Community] projected 70% refining deficit by 2030 and create a unified, resilient energy sector,” Moagi remarked.



Globally, SANPC is leveraging partnerships with industry leaders like Petrobras to harness deepwater expertise while adhering to the AEC’s call for local capacity-building.



“We look to Petrobras’s approach as a model for how we can harness South Africa’s offshore resources, especially in the Orange Basin,” Moagi noted.



In the wake of evolving global megatrends, SANPC will operate in an increasingly volatile, unpredictable, and disrupted world. South Africa’s fragile economy, with its urgent need for state-owned enterprises (SOEs) to drive infrastructure and industrial growth, underscores SANPC’s role as a catalyst for structural reform along the energy value chain.



“We are open to learning from global leaders, but our primary goal is to create a sector that serves South Africa’s people and strengthens our economy,” Moagi emphasized.



In May 2025, SANPC will participate in the Invest in African Energy (IAE) Forum in Paris, where Moagi will engage with global investors under the theme: ‘Pioneering Africa’s Energy Boom: Strategic Investment for Maximum Returns’.



“We are working toward a future where Africa is a net energy exporter, and SANPC is at the forefront of this transformation,” Moagi concludes.



As SANPC advances an integrated energy future, it will address South Africa’s energy challenges, foster regional growth, and solidify its place as a cornerstone of Africa’s energy renaissance.

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South Africa Ready To Advance Its Integrated Energy Future

Mastercard

In conversation with Amnah Ajmal, Executive Vice President, Market Development, Mastercard EEMEA

The Africa international film festival (Afriff) has evolved from its inaugural edition in 2010 into a globally acclaimed event, transcending the traditional boundaries of film festivals.  



From the initial gathering in Port Harcourt, Rivers State, Southern Nigeria, to its 13th edition in Lagos, Nigeria’s largest city, the Africa International Film Festival (AFRIFF) has grown into a world-class showcase.&nbsp;



At the heart of AFRIFF’s mission is its commitment to training and capacity building. Through workshops, masterclasses, and training programs, the festival empowers aspiring filmmakers and industry professionals, fostering an environment where talent can flourish.&nbsp;&nbsp;



The organization’s emphasis on original African content has played a pivotal role in shaping indigenous storytelling, bridging the gap between local narratives and global recognition.&nbsp;



Chioma Ude, AFRIFF’s visionary founder, arms, “By identifying ourselves as cultural wealth, we acknowledge that we are a group of very creative people, dominated by the youth. Globally, we’ve been recognized for our immense creativity, and we must intentionally harness this to achieve global prosperity”.&nbsp;



From Local to Global: Bridging Gaps and Making History&nbsp;&nbsp;



AFRIFF’s influence reached new heights with the African premiere of Black Panther: Wakanda Forever. Hosting this milestone event in Nigeria not only symbolized the bridging of gaps between global fi lm industries but also demonstrated AFRIFF’s pivotal role in launching groundbreaking African films on the international stage.&nbsp;



Ryan Coogler, the director of Black Panther, headlined an AFRIFF Filmmaking Masterclass in 2022, underscoring the festival’s role in shaping global perspectives on African filmmaking. Additionally, actor Sope Aluko debuted her first short film, Chidera, at the 2023 edition under her production company, SopeBoxProductions, further highlighting AFRIFF’s role in nurturing talent from concept to realization.&nbsp;



Strategic Partnerships: Strengthening Impact, Expanding Reach&nbsp;&nbsp;



AFRIFF’s success is amplified through strategic partnerships with entities like the Lagos State government and the Bank of Industry (BOI). These collaborations have enabled the festival to expand its reach, access vital resources, and significantly impact the African fi lm industry. The support from Lagos State, a cultural hub, provides critical infrastructure and logistical backing for AFRIFF’s events.&nbsp;



Ude underscores the value of such partnerships. “As much as we want international investors, I would love to see Africa investing in its own talent—and yes, we are seeing that happen.”&nbsp;



International participants resonate with this sentiment. Anderson Jesus, a Brazilian producer and director, expresses his joy in participating in the event, noting the high-quality films emerging from Nigeria.&nbsp;



“This is my first time at AFRIFF, and it’s been a wonderful experience. The festival showcases incredible talent, and Nigeria’s fi lm production is really impressive. The visibility that these films are getting is crucial,” he says.&nbsp;



Uchenna ‘Conphidance’ Echeazu, a Nigerian-American actor and producer, shares his enthusiasm and adds that “AFRIFF has been a wonderful, informative, and inspirational experience, providing opportunities to network with like-minded individuals committed to advancing African creativity”.&nbsp;

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Elevating Indigenous Stories From Cultural Wealth To Global Prosperity 

Obadare Peter Adewale, the founder of Digital Encode Limited, believes that inclusion and collaboration are key as the African continent navigates its digital future. 



In a dimly lit room in Lagos, Nigeria, twenty two years ago, a young tech enthusiast was hunched over his computer, captivated not by gaming or social media, but by the boundless—and often challenging—digital frontier. Obadare Adewale, starting out in Information Technology at that time, was driven by a singular vision – to make the internet a safer place.



The rise of cyber threats that haunted businesses, financial institutions, and even ordinary individuals ignited something profound in Adewale. He imagined a world where digital safety was not a luxury but a fundamental right, and that vision became the blueprint for his future.



Fast forward to today and Adewale is no longer that lone tech enthusiast. He’s now a cybersecurity heavyweight, the founder and Chief Visionary Officer of Digital Encode Limited, and Nigeria’s first Professor of Practice in Cybersecurity.



His influence has grown across continents, with a portfolio spanning over 58 professional certifications, and an impact that’s felt in Nigeria’s public and private sectors alike. Adewale’s company’s work reaches over half of Nigeria’s financial institutions, fortifying their defenses against an increasingly complex web of digital threats. His journey to becoming a global thought leader is rooted in his ethos of continuous learning and knowledge-sharing.



“Knowledge doesn’t come to you — you have to seek it out,” he says.



This commitment to self-improvement has driven him to master fields as vast as data privacy, data protection, vulnerability management, penetration testing and cybersecurity compliance.



Through these areas, he’s honed not only his technical skills but also his ability to translate cybersecurity’s complex language into narratives that resonate with business executives, government officials, and everyday people.



But it’s not just about technical expertise.



Adewale understands that cybersecurity is as much a social commitment as a technological one. As such, he champions cybersecurity awareness for vulnerable communities, striving to close the digital divide and make online safety accessible to all.



His work extends to advising government bodies, such as the Central Bank of Nigeria, Lagos State Government’s Cybersecurity initiative and the Nigeria Data Protection Commission, where he helps shape policies that protect individuals and strengthen the nation’s digital backbone.



Adewale sees a future where cybersecurity and emerging technologies like AI and blockchain converge to redefine security and compliance standards. For him, these aren’t just tools but essential components in building a resilient digital infrastructure.



“Data privacy concerns will only grow,” he predicts, adding “and collaboration between Artificial Intelligence and cybersecurity experts will be crucial.”



His words are both a forecast and a call to action, urging leaders to embrace innovation while safeguarding personal rights and ethical principles.



In an age where digital threats seem relentless, Adewale offers sage advice to individuals and organizations striving to enhance their cybersecurity posture.



“Utilize strategic tools such as SWOT analysis and cybersecurity intelligence quotient.



“Ask critical questions: Are we doing the right things? Are we doing them the right way? Are we getting them done well?”



This introspective approach has proven invaluable for many organizations seeking to fortify their defenses against cyberattacks.



Moreover, Adewale emphasizes the importance of collaboration among cybersecurity professionals, policymakers, and business leaders. He advocates for workshops and roundtable discussions that foster open dialogue, enabling all stakeholders to share insights and challenges.



“Tailored communication is essential,” he notes, stressing the need for cybersecurity experts to present their findings in clear, relatable terms.



As he reflects on his journey, he envisions a legacy rooted in advocacy, innovation, and collaboration.



“I hope to be remembered for raising significant awareness about cybersecurity risks and best practices. My goal is to create a safer digital environment for everyone, and I believe that through education and collaboration, we can achieve that,” Adewale says.



‘’My legacy will be defined by a commitment to education, policy influence, innovation, and ethical leadership in cybersecurity, with far-reaching benefits for Nigeria, Africa, and the world.’’

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Behind The Firewall: The Quest For Digital Safety

Samuel Saba is the Chairman of Infinity Group, a real estate development group that is headquartered out of Dubai, with significant investments in Zanzibar, Tanzania.



The Infinity Group, which currently employs more than 1,000 people, internationally, has crossed a Gross Development Value (GDV) of $430 million with its existing pipeline of real estate projects.



As with the group, Samuel Saba is also the Chairman of Infinity Foundation, which, aside from sponsoring various organizations, has also directly committed approximately $4 million to the repainting of Stone Town in Zanzibar. The initiative was inaugurated by H.E, the President of Zanzibar and Chairman of The Revolutionary Council, Hussein Ali Mwinyi.


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Infinity Group, under Saba’s leadership, has sought to diversify its business interest outside of the Middle East, and into the East African market, particularly in Zanzibar, a country that has seen tremendous growth in international visitors – of over 182% in the last four years.



It has been attributed to the value for money found in Zanzibar, as well as significant investment from the government in public infrastructure, a friendly business environment, beautiful beaches, and a hospitable population.



To date, Infinity Group has launched several projects on the island, the largest of which is a mega-development in Nungwi called the Anantara Zanzibar Resort &amp; Residences, which is being developed by one of its subsidiaries, Infinity Developments. Anantara Zanzibar Resort &amp; Residences has a GDV of over $206 million, and has been attracting widespread international recognition, and investment from various demographics, particularly the Middle Eastern and European clientele.


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“We are proud to be developing what is set to be the most luxurious resort on the island when we open our doors to visitors in 2027,” Saba said.



Infinity has also chosen to invest in cultural tourism and its preservation on the island by investing over $12,000,000 in the renovation, restoration, and preservation of various museums, gardens, and public spaces in Stone Town, a UNESCO World Heritage Site.



Construction for several of these projects have already taken place, and completion is expected by mid-year 2025. One of the projects located in Stone Town is known as the Old Fort.



The group has no plans of slowing down and, in a short amount of time, has the current title of being the largest private developer on the island, with an existing portfolio of about 9 projects. It will be exciting to see what other investments and initiatives are yet to come.



A wide variety of investors from all over the world have been flocking to invest in Zanzibar, and the future looks very bright for the island nation, known for its warm climate, and crystal blue beaches. The future of Zanzibar is being built today – one that Zanzibaris, Tanzanians and visitors will all come to enjoy.



For more info, please visit <a href="https://saba.ae/">www.saba.ae</a>; <a href="https://anantarazanzibar.com/">www.anantarazanzibar.com </a>or <a href="https://infinitydevelopments.ae/">www.infinitydevelopments.ae</a>.

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Redefining Luxury Hospitality In Zanzibar

Over 200 business leaders, innovators, and tastemakers came together for a celebration, away from their usual routines, at The Blue Party, an invite-only gathering recently hosted by Johnnie Walker Blue Label in Kisumu, Kenya. It marked a pivotal moment in the city’s growing reputation as a hub for premium experiences.



Held at Kisumu Yacht Club, a members-only sailing club on the serene shores of Lake Victoria, The Blue Party delivered a blend of sophistication and luxury against a breathtaking lakeside backdrop.



Showers of rain did not dampen the spirit of the guests who enjoyed a memorable whisky-tasting experience, where Johnnie Walker Blue Label’s rich, refined flavors were paired with gourmet delicacies. The blend of high-end offerings and scenic beauty created an evening that those in attendance will cherish for years to come.



The event also emphasized the exclusivity of the brand, which is known as a luxury symbol in the world of whisky. Introduced in 1992, Blue Label represents the apex of craftsmanship, made from the rarest and finest casks. With only one in 10,000 casks selected for blending, the brand epitomizes rarity and precision.


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Over the years, Blue Label has solidified its place in the luxury market, offering a taste that is unparalleled in complexity and smoothness. As among Johnnie Walker’s top-tier offering, it stands as a testament to the artistry and precision behind every bottle, appealing to those who require only the best.



The choice of venue reflected its aesthetic sensibility and exclusivity, while also highlighting Kisumu’s emergence as a vibrant city, growing in allure as a host for premier celebrations. As Kenya’s third-largest city, Kisumu has witnessed significant growth fueled by infrastructure development, trade, and investment, including the expansion of Kisumu International Airport and Kisumu Port, which have enhanced connectivity and trade opportunities, and positioned the city as a gateway to the western Kenya region and neighboring countries.



Kisumu’s transformation has been further boosted by its strategic location on the shores of Lake Victoria, one of Africa’s largest lakes, which adds an extra layer of allure for both local and international visitors. The city’s dynamic blend of heritage, tourism, and business growth makes it an ideal setting for a luxury brand like Johnnie Walker Blue Label, whose image aligns perfectly with Kisumu’s evolving identity as a center for premium experiences.



Moreover, hosting such a showcase in Kisumu reflects a broader trend of decentralizing luxury experiences from traditional urban centers such as Nairobi. This acknowledges the potential of emerging cities and their ability to cater to and attract an affluent clientele, a move that aligns with the brand’s vision of inclusivity within exclusivity



The Blue Party, held in November, was perfectly timed to usher in the festive season. Beginning at 5pm, the event transitioned seamlessly from a productive workday to an evening of relaxation. The highlight of the night was a private auction featuring premium collections, including the coveted Blue Label King George V. Friendly yet competitive bidding heightened the excitement, with clinking glasses punctuating each winning bid. Remarkably, the evening saw the sale of 150 bottles of Blue Label, an impressive indicator of the region’s growing affinity for premium indulgences.



Entertainment was another standout element. Guests enjoyed performances by the renowned Sauti Band, a Kenyan musical group known for their unique blend of Afro-pop, R&amp;B, and traditional Kenyan music, followed by DJs Gilmore and Skratch, well-known for their eclectic mixes and ability to blend various genres seamlessly, keeping the dance floor alive late into the night.



The entertainment created a lively contrast to the otherwise intimate and sophisticated tone of the evening, reflecting the versatility of Johnnie Walker Blue Label &#8211; sophistication blended with spirited celebration.



Luxury events in Kenya are on the rise, reflecting a broader shift in consumer behavior as more individuals seek premium experiences. This trend is not just about high-end products but also about curated, exclusive events that offer immersive experiences. As disposable incomes grow and the middle class becomes more affluent, there is an increasing demand for premium goods and experiences among Kenyan consumers.



Johnnie Walker Blue Label is at the forefront of this movement, offering an experience that goes beyond just whisky to create lasting memories. Illustrating this, besides The Blue Party, the brand hosted two other notable events this year; the “Blue Experience” at Kisumu’s Acacia Premier Hotel and the “Blue42 Dhow Experience” in Mombasa.



The Blue Experience welcomed over 170 guests from Kisumu and the surrounding region. Attendees enjoyed guided tastings that explored Blue Label’s unique flavor profile while networking with industry leaders and fellow enthusiasts. The setting offered an ideal blend of luxury and local flair, reinforcing the brand’s commitment to creating meaningful experiences for its patrons.



Meanwhile, the Blue42 Dhow Experience in Mombasa celebrated the art of fine living. A collaboration with Don Julio 1942 tequila, this soiree treated guests to an elegant evening aboard a dhow, where the flavors of two world-class spirits converged. Against the backdrop of Kenya’s coastline, guests savored unforgettable moments under the stars, encapsulating the essence of luxury as an immersive experience.



For Johnnie Walker Blue Label, these events are more than just a celebration of fine whisky but a testament to the brand’s ongoing legacy of excellence and role in shaping Kenya’s luxury landscape.



Alvin Mbugua, the General Manager of Spirits East Africa at East Africa Breweries Limited (EABL), emphasized this ethos, saying, “Johnnie Walker Blue Label is not just about whisky; it is about creating an experience that speaks to those who seek quality and refinement in every aspect of their lives. Through all our exclusive and well curated occasions, we are thrilled to continue offering our guests an unforgettable experience”.



As Johnnie Walker Blue Label continues to expand its presence in Kenya, it is clear that the brand’s focus on luxury, exclusivity, and craftsmanship is not just a statement but a way of life. From lakeside gatherings to coastal soirées, the Blue Label experience goes beyond whisky.



By delivering unparalleled experiences that resonate with its clientele’s evolving tastes, Johnnie Walker Blue Label is not only raising the bar for luxury in Kenya but also cementing its legacy as a symbol of timeless excellence.



These events–partnerships of creativity, precision, and indulgence–demonstrate how luxury brands can connect with audiences on a deeper level. They provide an aspirational blueprint for redefining what it means to live and celebrate, exceptionally.

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Celebrating Premium Whisky With Exclusive Experiences Across Kenya

In 2026, CRDB Bank will celebrate three decades of operations in Tanzania, having originated from the cooperative movement in the late 1960s, shortly after Tanzania’s liberation from colonial rule and during the formative years of economic liberalization.&nbsp;



At the heart of CRDB’s evolution — from a cooperative rural development bank to a dynamic financial services provider — is the bank’s innate desire to transform lives. CRDB Bank has been vocal about its purpose to improve livelihoods and deliver sustainable impact. “Our vision is to transform lives and develop economies to their fullest potential,” explains Group CEO Abdulmajid Nsekela, who has led the bank since late 2018.&nbsp;



“We see ourselves as agents of change and have committed to investing our resources in developing disruptive solutions to unlock socio-economic value for our stakeholders,” Nsekela adds.&nbsp;



Aspiration to foster Innovation and Financial Inclusion in East Africa&nbsp;



Leveraging digital innovation, the bank is expanding its customer base through mobile banking and web-based applications, with a special focus on underserved segments, including women and youth. “Women play a crucial role in the economic transformation of many countries, yet they often lack access to finance,” Nsekela says.&nbsp;



Through initiatives like the Women Entrepreneurs Finance Initiative, the bank is helping women-led SMEs in Tanzania and Burundi access financing. “We also offer women-specific products, such as the Malkia account, tailored to the needs of modern women with consistent incomes,” explains Nsekela.&nbsp;



“Our strategic pillars focus on solidifying our market position, driving business growth, ensuring sustainability, and laying strong foundations for future growth,” explains Leo Ndimbo, CRDB’s Director of Business Transformation.&nbsp;



Financing Key Infrastructure Projects&nbsp;



As Tanzania progresses with infrastructure development, CRDB Bank has played an integral role, participating in nearly all major infrastructure projects, including the Standard Gauge Railway (SGR), the Nyerere Hydropower Project, and the expansion of Julius Nyerere International Airport (JNIA). Nsekela emphasizes this as a demonstration of CRDB’s commitment to economic transformation in its markets.&nbsp;&nbsp;



Deepening Access Through Robust Distribution&nbsp;



A major factor behind CRDB’s financial success over the past five years has been its strong market presence. During this period, the bank has heavily invested in enhancing its distribution, focusing on alternative banking channels.&nbsp;



The SimBanking platform has significantly reshaped how customers interact with the bank, facilitating an average of 70 million transactions every month. As of June 2024, 1.46 million accounts transacted on the platform, moving over TZS5.98 trillion ($2.22 billion), which reflects high utilization among retail customers. Additionally, through partnerships with mobile money platforms, the bank was able to extend micro credit to over 11 million Tanzanians as of June 2024.&nbsp;



Leveraging Technology to Drive Growth&nbsp;



A critical aspect of CRDB Bank’s digital transformation has been the digitization of customer journeys. The bank has adopted a robust Know Your Customer (KYC) framework that allows customers to open accounts via mobile phones. “We have seen a tremendous growth in customer numbers because of this and this fits perfectly into our long-term growth strategy,” says Ndimbo.&nbsp;&nbsp;&nbsp;



This innovation is particularly beneficial for Tanzania’s young, tech-savvy population, who demand quick and easy access to financial services.&nbsp;



Strategic Focus on Regional Expansion&nbsp;



As part of its medium-term strategy, CRDB Bank is not only deepening its presence within Tanzania but also expanding its reach across East Africa. The bank currently operates in Burundi and the Democratic Republic of the Congo (DRC), with plans to tap into new markets and diversify its revenue streams, ensuring sustained growth and resilience.&nbsp;&nbsp;



CRDB Bank’s regional expansion is designed to enhance cross-border trade and financial integration within the East African Community (EAC), thereby supporting regional economic growth and stability. The bank believes that facilitating easier and more secure cross-border financial transactions will strengthen economic ties between Tanzania and its neighbours, unlocking opportunities for shared prosperity across the region.&nbsp;

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Beyond Banking: CRDB’s Impact-Led Approach To Social Transformation  

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In conversation with Muhammad Nana, Senior VP of Digital Partnerships at Mastercard, he discusses the impact of AI on financial services, digital inclusion, and economic empowerment in Africa. He highlights various AI solutions used by Mastercard, the importance of ethical AI implementation, and collaborations in the fintech space to drive innovation and financial inclusion across the continent.

In conversation with Muhammad Nana, Senior VP of Digital Partnerships at Mastercard

Eva Muthuuri, founding director of <a href="https://evascoffee.co.ke/?v=a2e1f137298d" target="_blank" rel="noreferrer noopener">Eva’s Coffee Limited</a>, is transforming agriculture by empowering women and connecting them to global markets. 



Through award-winning coffee production and programs supporting hundreds of local Kenyan farmers, Eva Muthuuri champions gender equality and sustainable practices. With plans for a coffee tourism Eco-Lodge and advanced farmer training, Muthuuri’s vision ensures her legacy will continue to uplift communities and inspire change.&nbsp;



Q. Can you share the journey of Eva’s Coffee, from its inception to where it is today? What inspired you to venture into the coffee industry, particularly as a woman in agriculture? 



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Eva’s Coffee Limited is a company dedicated to empowering women in agriculture. When the call came for us to shift from aid to trade, I asked myself, ‘What does Kenya have that the world needs every morning?’ The answer was clear—a cup of coffee. With a passion for gender equality, I established Eva’s Coffee to connect women producers to global markets and unlock economic opportunities for them.&nbsp;



Before venturing into agriculture, I authored Kenya’s Ksh4 billion ($30.9 million) Free Maternity Policy, significantly reducing maternal deaths. Today, Eva’s Coffee supports over 600 women farmers, produces award-winning coffee, and advocates for women’s inclusion through platforms like the <a href="https://www.womenincoffee.org/blog/2022/7/18/iwca-welcomes-kenya-chapter" target="_blank" rel="noreferrer noopener">International Women’s Coffee Alliance Kenya Chapter</a>.&nbsp;



Our work has earned recognition from <a href="https://www.awepkenya.org/" target="_blank" rel="noreferrer noopener">The African Women’s Entrepreneurship Program (AWEP)</a> and been featured on CNN, showcasing our role as a progressive company embracing the African Continental Free Trade Agreement. Eva’s Coffee is about more than coffee—it’s about creating opportunities and making a lasting impact. 



Q. Empowerment seems to be a core value of Eva’s Coffee. Could you elaborate on the initiatives or programs you have in place to support and uplift other women in agriculture? 



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Empowerment is at the heart of everything we do at Eva’s Coffee. Supporting and uplifting women in agriculture is not just a value but a commitment that drives our initiatives and programs.&nbsp;&nbsp;



We provide training in sustainable farming techniques to help women produce high-quality coffee and access better yields and prices. Through partnerships with organizations like the United States African Development Foundation (USADF), International Trade Center (ITC), Afreximbank, and Absa Bank, we offer women farmers access to microloans, grants, and essential farming inputs, enabling them to expand their businesses and improve their livelihoods.&nbsp;



As a 3P company (Profit, Planet, People), we prioritize climate resilience and advocate for women’s inclusion in the coffee industry through platforms like the International Women’s Coffee Alliance Kenya Chapter. We also connect women to global markets, providing export readiness training and market linkages.&nbsp;



Health is another critical area we focus on because, as I always say, a sick farmer cannot deliver even a kilo of coffee. Through partnerships with Vectorgram Health, we’ve introduced Artificial Intelligence (AI) breast cancer detection and supported farmers through medical camps.&nbsp;&nbsp;



Through these initiatives, we are not only equipping women with the tools and opportunities they need to thrive but also creating a ripple effect of empowerment that strengthens communities and paves the way for a more inclusive and equitable agricultural sector.&nbsp;



Q.Agriculture accounts for approximately 21% of Africa’s GDP, and women make up 60-80% of agricultural labor. However, with the sector being largely informal, women are not able to earn decent living wages and often remain in poverty despite their contributions. What actions can be taken to promote women’s economic power in the agriculture sector? 



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To promote women’s economic power in agriculture, several actions need to be taken.&nbsp;&nbsp;



First, ensuring equal land rights and inheritance for women is critical, as land is a fundamental asset that provides security and leverage for sustainable investment. Access to finance and credit is equally important, allowing women to invest in their farms without the need for land as collateral.&nbsp;&nbsp;



Tailored training programs can enhance women’s agricultural skills and knowledge. Facilitating market access and value-addition opportunities can help women sell their produce at better prices, while policies that address gender disparities and promote women’s representation in decision-making are essential for long-term change. Investing in climate-resilient practices, modern technology, and support networks—such as childcare and healthcare—can further empower women by reducing the risks they face.&nbsp;



Q. Gender inequality and poor representation of women in decision-making roles remain a significant barrier to women&#8217;s economic power through agriculture. What are some of the drivers of inequality and what opportunities do you see for African countries to address these barriers, including through gender-sensitive policies? 



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I have witnessed firsthand how gender roles, limited mobility, and unequal access to resources hinder many women from fully participating in this critical sector. Institutional barriers, such as discriminatory laws, lack of representation in decision-making roles, and inadequate education and training, exacerbate these inequalities. Economic factors like wage gaps, limited access to credit, and unequal land ownership further prevent women from achieving economic independence.&nbsp;



To address these challenges, we need gender-sensitive policies that reform discriminatory laws, promote women’s land rights, and ensure equitable resource access. Capacity building through education, leadership training, and access to technology can empower women while improving access to credit and financial services and supporting entrepreneurship can boost their economic power. Fund allocators must intentionally address gender bottlenecks, such as the lack of land or vehicles as collateral. Advocacy and partnerships with governments, international organizations, and research institutions are also essential for driving systemic change.&nbsp;



By tackling these barriers and embracing these opportunities, we can create a more equitable and sustainable agricultural sector that uplifts women and promotes their economic independence, enabling them to contribute to the broader economy.&nbsp;



Q. What are your plans for Eva’s Coffee? How do you envision further supporting women in agriculture and continuing to create a positive impact through your work? 



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At Eva’s Coffee, we’re proud to be a local roaster and distributor, sourcing directly from women groups in coffee cooperatives and providing roasted coffee for the local market. Looking ahead, I envision Eva’s Coffee becoming a hub for coffee tourism through the creation of an Eco-Lodge. This lodge will offer tourists a unique ‘farm to cup’ experience, showcasing the journey of coffee while promoting our high-quality products.&nbsp;



Beyond tourism, the Eco-Lodge will also serve as a training center for farmers, with a special focus on empowering women and youth through good agricultural practices (GAP). This initiative aims to strengthen their expertise and create opportunities for economic growth. The Eco-Lodge is more than a business expansion—it’s a vision to institutionalize our impact, ensuring that Eva’s Coffee outlives its founder by building platforms to nurture the next generation of agricultural development champions.&nbsp;

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Brewing Change And Empowering Women In Agriculture 

AB InBev moves into the second year of its Growing Retailers Innovatively Together (GRIT) program in Africa. Building on its initial success, in 2023, GRIT has expanded rapidly to seven African countries, now boasting over 6,500 trained retailers. The program aims to enhance entrepreneurial skills, stimulate business growth and create much-needed employment opportunities across the continent.



Increased investment in education fuels economic growth by equipping individuals with the skills needed to innovate, compete, and thrive in a dynamic market. By upskilling retailers, AB InBev empowers them to expand their businesses, enabling them to make meaningful contributions to their families and communities.



Emphasis for the training is placed on upskilling retail partners owned or run by women and the youth (above 18 years of age), as this demographic is the backbone of an economy.



Adu Rando, Managing Director for Nile Breweries in Uganda, says, “We strongly believe in driving and growing together with our partners, customers and consumers; as this is part of our culture. We need to invest time and energy in things we believe in, and we believe that we can only grow when our customers grow.”



“Very often we see that bar owners or shop owners have not had formal training, nor have they had formal education, so there is normally a gap in knowledge that we can help fill by running this program and the training sessions.”



David Davidson from Black Lion Bar in Teshie Lascala, Ghana had this to add: “I’ve been challenged by certain things that even as a manager of this place I don’t know. But as part of this GRIT program, I’ve been able to gain new skills and have now acquired this knowledge to be able to change my business. This will also help me to train my employees”.



The GRIT program is customized by three key pillars, namely growth, education and inclusion. The program’s distinctive features include:



Growth



B2B platform access: Retailers gain access toAB InBev’s BEES platform, one of the world’s largest business-to-business (B2B) e-commerce platforms, empowering more than 3.1 million SMEs in 20 countries with tools, technologies and training. The BEES platform is currently running in three of our African markets namely Tanzania, Uganda and most recently Ghana. Uganda BEES started a 3P Marketplace in cooperation with the Keshwala Group, adding over 50 non-beer SKU offerings to select regions of the country in year one.



Infrastructure support: Retailers receive essential infrastructure support, including electricity, Wi-Fi, sanitation and security where required.



Thais Cavinatto, Zambian Breweries Country Director says, “Retailers are the backbone of our business. Our success is tied to theirs, and we grow together. The GRIT program is designed to foster long-term partnerships by providing education, guidance, and the necessary resources for ongoing growth”.



Education



Business training: Tailored training in financial and stock management, marketing and sales, and responsible retailing.



Coaching and mentoring: A hybrid model of both in-person and online coaching and mentoring to support continuous entrepreneurial development.



Violet Zulu, a retailer from Bauleni, Zambia adds, “This is the first time I’ve attended this program and Zambian Breweries has taught me how to take care of my business, the finances, and my customers”.



Inclusion



Financial access: Participants are provided with access to bank accounts, insurance, credit, and cashless payment mechanisms.



Administrative support: Technical assistance with legislative compliance and harm-reduction guidelines.



Paul Lubuka, a bar owner in Uganda, says, “I really learned how to manage capital &#8211; and how to get capital and maintain stock, as well as how I can raise my capital in order to boost my business”.



Andrew Whiting, Vice President, Legal and Corporate Affairs at AB InBev, explains, “The name GRIT symbolizes our determination to work together to realize shared value with stakeholders. Achieving entrepreneurial development, business growth and sustainability for our retail partners requires grit and perseverance and ensures that AB InBev continues to create a future with more cheers.”



“Entrepreneurship is about supporting and uplifting small and medium-sized businesses across our value chain, from smallholder farmers to local retailers. Beyond mentorship, GRIT provides tangible resources like access to funding and cashless payment mechanisms. Strengthening our retailers strengthens their communities, enabling sustainable business growth across the continent,” he adds. &nbsp;



This year’s program has grown in terms of its engagement model, which was, at launch, available as an in classroom-only option and has now been enhanced with the offering of a hybrid training model.



Retailers can choose between in-person or online training via a GRIT digital app, which was launched in October 2024.



This makes it possible for more retailers to participate in the course and finish it at a time that works for them. This new model also aligns with AB InBev’s goal of embracing the digitalization journey.



“The empowerment program has been invaluable, showing me how to build strong relationships with my customers and select the right products to sell. I’ve also learned how to follow industry regulations and the importance of sourcing stock from reputable distributors,” says Kimberly Banda, a retailer from Matero, Zambia, another program participant.



Temitope Oguntokun, Legal and Corporate Affairs Director at International Breweries in Nigeria, adds, “To date we are very happy with the progress we are making with this initiative, which we piloted a year ago.”



“The essence of this program is to support our retailers as they are a major partner in our value chain. There has been positive feedback coming from our retailers who were trained in 2023 and 2024, and we plan to grow the program year-on-year to ensure greater impact in our communities.”



The GRIT program has been running from May, and, in October, we introduced the digital platform in seven of AB InBev’s African markets – Nigeria: International Breweries plc, Ghana: Accra Brewery plc, Zambia: Zambian Breweries Plc, Uganda: Nile Breweries Ltd, Tanzania: Tanzanian Breweries Limited, Mozambique: Cervejas de Mocambique (CDM) and Botswana: Kgalagadi Breweries Limited – with the aim of training all retailers in the organization’s supply chain.



Social-impact specialists will monitor the program’s KPIs and ongoing effects on communities and individuals.



About AB InBev



As the world’s leading brewer, we are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward and make a meaningful impact in the world. We are committed to building a future that everyone can celebrate, and everyone can share. We’re dreaming big for a future with more cheers.

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African Retailer Development Program (GRIT) Makes Greater Impact In Year Two

In a world increasingly driven by data and connectivity, the Internet of Things (IoT) has become a cornerstone of modern business operations.



MTN Business, a leader in digital transformation, is at the forefront of this evolution with innovative IoT solutions designed to empower organizations across sectors. These solutions redefine how businesses approach utility management, fleet operations, and sustainability, enabling smarter, more efficient, and more sustainable practices.



Utility management is undergoing a dramatic transformation as sustainability and resource optimization take center stage. MTN Business has launched groundbreaking solutions like Smart Water and Smart Electricity, which leverage real-time data, advanced analytics, and seamless integration to enhance utility management across industries.



Water scarcity and resource inefficiency are global challenges, but MTN Business Smart Water offers a pathway to smarter management. Using state-of-the-art smart meters, the solution provides real-time data on water consumption patterns. This data, accessible via a user-friendly visualization platform, empowers users—from municipalities to businesses—to detect leaks, optimize usage, and make informed decisions.



The solution also integrates seamlessly with other systems, enabling large-scale resource optimization. Municipalities, for instance, can use aggregated data to plan infrastructure development, while businesses can lower costs and reduce wastage. Furthermore, Smart Water meters are equipped with over-the-air updates, ensuring continuous improvement without manual intervention.



Similarly, MTN Business Smart Electricity brings a transformation to energy management. At its core are smart meters that provide up-to-the-minute insights into electricity usage, enabling businesses and municipalities to optimize consumption, reduce costs, and minimize their carbon footprints. The advanced system includes tamper detection, high-load management capabilities, and a centralized dashboard for end-to-end monitoring. This ensures reliability and adaptability, making the solution suitable for diverse users—from small enterprises to entire cities.



In logistics and transportation, MTN’s Connected Fleet solution is a game-changer. This IoT-enabled platform offers real-time visibility into fleet operations, helping businesses improve safety, productivity, and cost-efficiency. Features like vehicle tracking, driver behavior monitoring, and fuel usage analytics allow for optimized routing and proactive maintenance.



By enhancing fleet operations, MTN enables businesses to deliver superior customer experiences while reducing operational expenses.



A hallmark of MTN Business IoT solutions is our scalability and customization. Whether addressing the requirements of a small business or the complex needs of a municipality, MTN ensures our solutions align with specific operational goals. This flexibility is underpinned by the strength of MTN’s robust network, which, over the last 30 years, has enabled reliable and secure connectivity, even in remote locations.



Additionally, sustainability is also at the core of MTN Business IoT solutions. By enabling efficient resource management, these solutions help businesses and municipalities contribute to broader



environmental goals. For instance, Smart Electricity reduces energy waste, while Smart Water ensures optimal usage of a critical resource. Together, they support the development of smarter, more sustainable cities.



MTN’s commitment to sustainability extends beyond technology. We collaborate closely with clients to tailor solutions that meet their unique challenges while promoting eco-friendly practices. These partnerships ensure that our IoT deployments not only deliver immediate benefits but also foster long-term growth and environmental stewardship.



MTN Business is shaping the future of IoT in Africa. Our solutions are not just about technology—they represent a vision for a connected, efficient, and sustainable world. By integrating cutting-edge innovations with reliable support and tailored approaches, MTN empowers businesses to thrive in the digital age.



For more information on MTN Business IoT Solutions, visit <a href="https://www.mtnbusiness.co.za/en/Pages/MTN-IOT-Products.aspx">www.mtnbusiness.co.za.</a>

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Driving Innovation And Sustainability Through IoT Solutions

Cape Town, South Africa, will be the center of Africa’s energy discussions as the Africa Energy Indaba 2025 kicks off from March 4-6 next year. This flagship event is set to connect investors with an array of promising new and ongoing energy projects across Africa’s rapidly expanding energy landscape, making it an essential opportunity for those looking to make impactful investments in the continent’s energy sector.



With Africa’s energy demand expected to more than double by 2040, investment in sustainable, affordable, and reliable energy is paramount to driving economic and social development. The continent is home to some of the world’s fastest-growing economies, with increasing populations and rapid urbanization creating unprecedented demand for energy solutions. While Africa possesses vast renewable energy potential, it still requires substantial investment to unlock these resources and bring them to market, especially in solar, wind, and hydropower projects. By tapping into this emerging market, investors can participate in transformative projects that promise both financial returns and essential service delivery to millions across the continent.



A highlight of the 2025 event will be the newly introduced Projects Dealroom, an exclusive, focused space designed to facilitate access to project development opportunities. Here, investors, developers, and financiers will have the unique opportunity to engage in targeted discussions, review investment-ready projects, and build strategic partnerships. From large-scale renewable ventures to innovative electrification initiatives, the Projects Dealroom will offer a curated selection of high-impact opportunities that align with Africa’s push toward a more resilient, green energy future.



Africa Energy Indaba attendees will also gain access to cutting-edge insights into the latest advancements in energy technologies and infrastructure upgrades. The conference agenda features thought-provoking discussions led by industry experts and policymakers, addressing key issues and solutions for energy access, renewable adoption, and grid modernisation. Through these sessions, participants will gain the essential knowledge and market intelligence needed to navigate the complexities of the African energy landscape and make informed investment decisions.



The need for strategic financial commitments is more pressing than ever. Access to energy in sub-Saharan Africa remains one of the lowest in the world, with approximately 600 million people still living without electricity. Strategic investments in sustainable energy can be pivotal in addressing these gaps, driving economic growth, and improving quality of life for communities across the continent.



The Africa Energy Indaba 2025 offers investors a critical platform to not only gain a foothold in Africa’s growing energy market but to contribute to a brighter, more sustainable future for the region.



Don’t miss the chance to join industry leaders, financiers, and policymakers at the Africa Energy Indaba 2025. Register now to secure your place and explore investment opportunities that will shape Africa’s energy landscape for generations to come.

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Unlock Africa’s Energy Investment Potential at the Africa Energy Indaba 2025

The outcomes of COP29 in Baku painted a stark picture of the global energy transition and its role in driving development. While ambition remains high on paper, action lacks the momentum needed to meet the aspirations of developing countries.



As the world debated a $300 billion climate finance agreement, the reality is far more daunting—developing nations require over $1.3 trillion annually to achieve their decarbonization goals and economic development agendas.



This glaring gap is more than a financial issue; it reflects the waning models of donor-recipient dynamics and the lack of inclusivity in the global energy agenda.



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A recent McKinsey research report highlights the disconnect between climate aspirations and actual implementation. The report shows how many nations and companies have set targets without outlining concrete plans to achieve them.



For instance, numerous green hydrogen projects have been announced, but few have progressed beyond the initial stages. This trend is not unique to hydrogen, it extends across various critical energy transition technologies. The challenge lies in translating ambitious goals into tangible actions, as delays and project cancellations pose substantial risks to the global climate agenda.



Amid this uncertainty, Saudi Arabia is stepping up, charting a new path that doesn’t rely on pledges but prioritizes practical solutions to address the energy transition and meet the development demands of growing economies.



One such channel is the Saudi Fund for Development (SFD), which has been pivotal in financing critical infrastructure projects in Africa, ranging from education to energy. This includes transformative projects that have directly enhanced access to essential services and fostered economic development.



Meanwhile, the Public Investment Fund (PIF) has made substantial investments in Africa. Likewise, Saudi-based, ACWA Power is the world’s largest private water desalination company and a leader in green hydrogen. These investments encompass mining, energy and infrastructure, ensuring long-term benefits for local and growing economies.



“We understand that the energy transition is not a one-man show. Through Vision 2030 and platforms like the Future Minerals Forum, the premier global gathering for minerals, the Kingdom is reimagining how mineral-rich regions, long overlooked, can take center stage in the energy transition and harness their mineral-rich opportunities to grow their economies,” explains Khalid Al-Mudaifer,&nbsp;Vice-Minister for Mining Affairs, Saudi Arabia.



At the heart of this vision is the ‘Super Region’, which spans Africa, West Asia, and Central Asia. This region has a vast expanse of untapped mineral wealth. By fostering collaboration, de-risking investments, and building resilient supply chains, Saudi Arabia is proving that bold leadership can unlock shared prosperity.



The Kingdom is also leveraging its location, relationships, and, more importantly, investment power to bring the right stakeholders to Riyadh to discuss the future of the mineral industry at the Future Minerals Forum.



As an extension to conversations set to take place at the forum, the Ministerial Roundtable brings governments together with international organizations and industry representatives to identify and implement practical actions to create mineral value chains.



“The Super Region is an example of how partnerships and collaboration can scale investments in the entire value chain of critical minerals – from exploration to manufacturing – creating a foundation for shared prosperity and resilience,” Al-Mudaifer adds.



“The Future Minerals Forum initiative creates a framework for sustainable, inclusive growth. By aligning regional cooperation with local development goals, the Super Region ensures that investments in minerals and mining generate economic opportunities, build resilient supply chains, and accelerate the shift to clean energy.”



Strengthening supply chains and regional collaboration



The Kingdom’s mining and mineral strategy, which is aligned to the objectives of Vision 2030, is to strengthen supply chain resilience, ensuring that the Kingdom and its partners are well-positioned to meet global demand for critical minerals. By serving as a strategic commercial hub, Saudi Arabia facilitates the seamless movement of resources, technologies, and expertise across continents.



For that purpose, the Kingdom announced the National Minerals Program earlier this year, which aims to optimize mineral supply chains by encouraging local investment in global mineral assets to satisfy the Kingdom’s increased mineral demand. This demand is being driven by the massive ‘giga projects’, and its National Industrial Strategy, which aims to develop future industries in Saudi Arabia like automotive, defense, aviation and renewable energy.



In terms of the concrete steps Saudi Arabia is taking, Al-Mudaifer shares, “We are attracting $100 billion in mineral industries, by 2035, including lithium, copper, steel, and more. Coupled with a robust infrastructure of ports, railways, and industrial cities, Saudi Arabia offers unmatched opportunities for investors, providing access to over 3.5 billion consumers across the Super Region”.



To ensure a steady supply of critical minerals, the Kingdom has also created Manara Minerals, which has already made its first strategic investment. This proactive approach secures the resources needed to drive giga-projects while supporting global energy transition goals.



Moreover, the Future Minerals Forum’s Super Region encourages collaboration among governments, private sector players, and local communities, ensuring that mining projects not only extract value but also contribute to infrastructure, education, and capacity building in host countries.



A model for addressing the inequities exposed by COP29



The Super Region initiative aligns with Saudi Arabia’s overarching vision to create a sustainable, prosperous and globally connected future. By emphasizing economic diversification and regional cooperation, it offers a model for addressing the challenges exposed by COP29 and advancing the new energy ambitions at a global scale. It demonstrates how strategic investments can address the urgent development challenges of our time.



The initiative enables cooperation on maximizing the benefits from collective mineral endowments, by establishing minerals and metals value chains that have local communities at their heart, and ultimately increase the quality of lives around mining operations.



As Saudi Arabia prepares to host the fourth edition Future Minerals Forum and the Ministerial Roundtable in Riyadh, the Super Region will take center stage as a transformative initiative that redefines the role of mining in sustainable development. At the third edition, Ministerial Roundtable participants reinforced the message calling for increased financing to support supplier countries’ development of their minerals sectors, as well as downstream value addition.



In an era where the energy transition demands bold action and innovative financing, Saudi Arabia is showing the world what is possible.

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Transforming Climate Finance: The Saudi Approach

The event brought together the key players of the region’s business community and presented a unique opportunity to build closer relationships on the golf course, and off it. 


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In Nyarutarama, Kigali’s upscale neighborhood, the sun rises over the lush green landscape, casting a warm hue and carrying the fresh scent of cut grass in the air. A gentle breeze sways the flags adorned with partner company logos, decorating the surroundings of the newly-opened, modern 18-hole golf course, Kigali Golf Resort &amp; Villas, which offers a premium experience for both local and international golfers.&nbsp;



The prestigious golf course played host to the CNBC Africa Corporate Golf Tournament Rwanda for the inaugural Rwanda Golf Day on September 12, 2024, organized by the ABN Group. The event brought together key players from Rwanda’s corporate community, including Rwanda’s Central Bank Governor, John Rwangombwa, CVL’s Jack Kayonga, Trinity Metals&#8217; Peter Geleta, the Rwanda Stock Exchange’s (RSE) Celestin Rwabukumba, and many more influential figures.&nbsp;


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After 17 successful years of hosting the event in South Africa, this was the first time the tournament was organized by ABN outside of South Africa. ABN Group Chairman Rakesh Wahi explained that the event was part of ABN&#8217;s broader strategy to bring businesses together through golf, fostering valuable networking opportunities.&nbsp;



“CNBC Africa was established in Rwanda nine years ago, and we have been sharing Rwanda’s development success story with the world. As business continues to grow, it’s important to bring the regional business community together — not just to discuss business, but also to connect through sporting activities. There’s no better way to do this than through golf. Kigali is the second city to host this event, and we plan to expand it further,” said Wahi.&nbsp;&nbsp;



The tournament drew more than 70 participants from leading companies in Rwanda, who teed off alongside Wahi and Denham Pons, CNBC Africa’s Head of East Africa. Among the key sponsors was Trinity Metals. It’s CEO, Geleta, highlighted the importance of participating in the tournament: “We’ve only been operating in Rwanda for two and a half years, and this event provides an opportunity to connect with our business partners and support the growth of the mining industry in Africa.”&nbsp;&nbsp;



Diane Mukunde of NCBA Bank Rwanda, another major sponsor of the day, emphasized how the tournament offered a unique opportunity to build closer relationships with clients, while MTN Rwanda’s Head of Enterprise Business, Didas Ndoli, pointed out the value of corporate engagement: “We’re pleased to partner with CNBC Africa for this golf event. It’s an excellent platform to engage with our VIP customers.”&nbsp;&nbsp;



Other sponsors of the event included I&amp;M Bank, SKOL Brewery and Kivu Noir, all contributing to the event&#8217;s success. The tournament, held in a four-ball format, saw 18 teams competing across the course’s 18 holes. Starting at 8AM, these executives-turned-semi-professional golfers battled the elements, sinking aces and eagles while navigating tricky bunker shots. Rwangombwa expressed his enthusiasm, saying, “I’m looking forward to an enjoyable game, and of course, I hope to win something today.”&nbsp;



As the day progressed, players enjoyed refreshments at the halfway house, re-energizing for the rest of the competition. The RSE’s Rwabukumba enjoyed the mix of networking and sport, remarking, “Everyone wants to win, but I’m also enjoying meeting industry leaders in a relaxed environment.&nbsp;&nbsp;


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It’s great for destressing while discussing business.”&nbsp;



The event concluded at 2PM, with teams submitting their scorecards and preparing for the gala awards ceremony at Kigali Serena Hotel. The dinner was attended by notable figures including Rwanda Development Board (RDB) CEO Francis Gatare, Rwanda’s former Ambassador to South Africa Vincent Karega, Rwanda&#8217;s Minister of State in charge of National Treasury Richard Tusabe, and I&amp;M Bank CEO Benjamin Mutimura.&nbsp;



In his welcome speech, CNBC Africa’s Pons thanked the participants and sponsors for their support and reiterated the ABN Group’s commitment to telling the East Africa story. Geleta also highlighted the reason behind his company’s sponsorship of the event: “This is a fantastic opportunity for us to showcase Rwanda’s mining potential and put it on the global map.”&nbsp;



In his keynote speech, RDB’s Gatare praised the ABN Group for organizing the event and promoting business in Rwanda: “It’s vital to have business leaders like Rakesh Wahi and the ABN Group encouraging the use of this remarkable golf course. Sports tourism is central to our strategy to grow Rwanda as a leading tourism destination.”&nbsp;



The night ended with the presentation of awards. Dries Grobler won the Longest Drive award, while James Mureithi took home the Nearest to the Pin prize. The team of Robert Bafakulera, Kenneth Murangira, Innocent Rutamu and Ras Tinyinondi emerged as group champions with a score of 80 points.&nbsp;



As a live band serenaded the crowd, and guests enjoyed gourmet cuisine, camaraderie filled the air. Attendees left with anticipation for next year’s event, looking forward to building lasting relationships in a relaxed yet vibrant setting.&nbsp;

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Inaugural CNBC Africa Corporate Golf Tournament Rwanda Tees O In Kigali 

Dennis Ombachi, the renowned Kenyan professional rugby player turned content creator, has transitioned from sports to digital storytelling in a way that highlights his versatility and passion for positive change.



Known for his engaging food content and candid discussions on mental health, Dennis Ombachi’s storytelling has evolved beyond culinary entertainment. He is now part of the <a href="https://newsroom.tiktok.com/en-africa/making-a-difference-in-africa-through-the-tiktok-change-makers-program">TikTok Change Makers Program</a>, a global initiative that supports creators and non-profit organizations driving social impact.



Through this program, Ombachi collaborates with <a href="https://www.mtotonews.com/">Mtoto News</a>, a Kenyan non-profit dedicated to amplifying children’s voices across the continent. As a creator, Ombachi, also known as ‘<a href="https://www.tiktok.com/@theroamingchef?lang=en">The Roaming Chef</a>’, blends food, advocacy, and youth empowerment, using his platform to uplift young Africans and champion mental health awareness.



His experience as an athlete, combined with his journey of living with bipolar disorder, shapes his approach to both content creation and advocacy, making his partnership with Mtoto News especially impactful.



From Rugby to the Kitchen: Dennis Ombachi’s Unique Journey



Ombachi’s career as a professional rugby player laid the groundwork for his disciplined approach to content creation.



His travels as an athlete exposed him to diverse cultures and cuisines, which sparked his passion for food. However, it was his personal struggles with mental health that led him to use cooking as a form of self-expression.



“Cooking became my coping mechanism while living with bipolar disorder,” Ombachi reveals, highlighting how creativity helped him manage his mental health.



Ombachi’s food content is not just about culinary arts—it serves a deeper purpose. Through his videos, he advocates for mental wellness, showing that even those facing mental health challenges can find joy and fulfilment in everyday activities.



“You can still live a very normal life,” he emphasizes.



This message of resilience and hope is at the core of Ombachi’s work, allowing his content to resonate with a wide audience, especially young people.



The TikTok Change Makers Program: Fostering Social Impact



The TikTok Change Makers Program offers a powerful platform for creators and non-profits to amplify their impact globally. This initiative not only brings visibility to important social issues but also provides resources that enable creators like Ombachi to broaden their reach and influence.



As part of the collaboration with Mtoto News, TikTok will honor Ombachi, celebrated for his storytelling on mental health and youth advocacy, with a $25,000 donation to the Kenyan organization.



This grant bolsters their shared mission, extending Mtoto News’ outreach and enabling Ombachi and his NGO partner to foster greater digital literacy and mental health awareness across Kenya and beyond.



Mtoto News: Championing Digital Literacy and Advocacy for Youth



Founded in Kenya, Mtoto News focuses on youth empowerment by equipping young people with digital literacy, storytelling, and advocacy skills. The organization ensures that children’s voices are authentically represented, offering training programs that help young people navigate the digital world safely.



Their partnership with the TikTok Change Makers Program aligns perfectly with their mission, as it allows them to reach broader audiences and create a larger social impact.



“Through our digital literacy programs, we help children develop the skills they need to express themselves while staying safe online,” shares Jennifer Kaberi, CEO of Mtoto News.



The organization’s work in mental health awareness, online safety, and advocacy ensures that young people not only have a platform to share their stories, but also the tools to do so responsibly.



Bridging the Digital Divide and Raising Awareness



The collaboration between Ombachi and Mtoto News underscores the transformative power of digital platforms in driving social change. By combining Ombachi’s compelling storytelling skills with Mtoto News’ expertise in youth advocacy, the partnership amplifies critical messages about mental health, child rights, and digital literacy across Africa.



A key initiative within their partnership is the development of programs that empower children with essential digital literacy skills, equipping them to navigate online spaces safely. Through real-life stories and hands-on workshops, they aim to raise awareness about mental health, online safety, and children’s rights.



By leveraging TikTok’s wide reach, they are making these crucial topics more accessible to a broader audience.



“We want to ensure that the young people in these underserved communities are not just seen, but also heard,” says Kaberi.



“TikTok allows them to tell these stories in a way that resonates with today’s youth, making digital rights and inclusion accessible topics.”



A Vision for Change: Looking to the Future



Both Ombachi and Mtoto News have ambitious goals for their partnership. For Ombachi, the focus will be on advocating for food security, and nutrition among children, and promoting good governance in Africa.



“These issues are critical, and if they are neglected, we risk failing the next generation,” he says, urging the need for urgent action across the continent.



For Mtoto News, the goal is to continue expanding its digital literacy and advocacy efforts. By working with creators like Ombachi, they aim to inspire young people to share their own stories, advocate for their rights, and navigate the rapidly evolving digital world.



Together, they are showing that when creators and non-profits unite, they can drive transformative change.



Whether it’s raising awareness about mental health or empowering the next generation of digital-savvy youth, their work proves that digital platforms like TikTok can be more than just sources of entertainment—they can be tools for lasting social impact.

Category: Brand Voice