The skin is the largest organ in the human body, but with NUMA Medical Aesthetics, it’s also part of the journey to a healthier and happier you.
The skin is the largest organ on the body, and with that comes a boom- ing industry with a global
market value of USD 171.25 million, per Data Bridge Market Research. While a profitable market, the decision made by Dr. Lungile F. Mhlongo to enter into the skincare field was more of a personal than a business one.
Having witnessed her late father’s failing health, as well as the lack of resources that influenced this,
Dr. Lu ventured into the medical field to be the change that she wished to see in the world.
Once she obtained her medical degree, Dr. Lu was influenced to enter the aesthetic field through her
journey with acne, which she suffered from in her mid-20s. The acne was prominent on her face, chest, and back, and this caused the once-social individual to become withdrawn and develop clinical depression. However, she eventually decided to take matters into her own hands.
It was with this mentality that she not only found the solution to her acne, but also chose to share this
solution with those struggling with similar skin issues, and with that, she founded NUMA Medical
Aesthetics in 2018. Taken from the Arabic word for beautiful and pleasant, NUMA Medical Aesthetics offers high-quality medical aesthetics and individualized skincare treatments that ensure and protect the health of your skin.
With five clinics, three located in the province of KwaZulu-Natal, one in Eswatini, and the other in Johannesburg, NUMA Medical Aesthetics has not only made the path to healthier skin an easy one,
but they’ve also been able to confront the unemployment rate among medical professionals in South
Africa.
“Opening these various branches has enabled us to offer these young doctors opportunities for professional growth and upskilling, ensuring their long-term career success. Providing these transformative solutions has been one of the most rewarding and fulfilling aspects of this journey,” says Dr. Lu.
CREDIBILITY SELLS SUCCESS
Following the success of NUMA Medical Aesthetics, Dr. Lu noticed a trend of skincare concerns
among her clientele and this pattern of similarity encouraged her and her team to manufacture and
launch their products, and so in 2022, NUMASKIN was born.
The medical-grade aesthetic range, which officially launched in July on Dr. Lu’s birthday, has a strong focus on targeting pigmentation and catering to acne-prone skin. NUMASKIN products aren’t only medical grade, but they’re also gender-neutral, suitable for all skin types, and have not been tested on animals. The launch of any product can be intimidating, especially in an industry saturated with aesthetic products, yet Dr. Lu had one thing that other brands often take years to get–a good reputation.
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