A game-changing beauty product for the go-getter  

Published 7 months ago

The new Avon Hydramatic Matte Lipstick is bold on the outside, caring to the core.

While history has it that the first commercial lipstick was invented in 1884 by French perfumers, lipstick dates back some 5000 years ago were ancient Sumerian and Indus Valley men and women were possibly the first to invent and wear it when they crushed gemstones to decorate their faces, mainly on the lips.  

Since then, lipstick has become almost every woman’s darling best friend that she drapes on her lips and takes everywhere in the bag. Many research studies have discovered that lipstick has become much more than mere makeup, rather a tool of empowerment that enables them to present themselves and express their beauty. And while colors and ingredients evolve as the years go by, the objective of applying lipstick doesn’t change: to express inner beauty with outer self.  

One of the most popular lipstick types amongst women is the matte lipstick. Women love it because it’s customizable, has bold colors, is easy to apply, water and smudge-proof, and long-lasting. But there is a downside to it: the undesirable feeling of dry lips.  

“Avon asked thousands of women around the world to share what they would love in their dream lipstick,” says Nomfanelo Buthelezi, Senior Category Manager at Avon. “They desire a matte lipstick with amazing color that stays matte but keeps their lips feeling moisturized.” As a result, The world’s first matte lipstick with hydrating hyaluronic acid core is now available from Avon. Featuring 12 different shades, the matte lipstick offers bold, bright colors that women adore, as well as a hyaluronic hydrating core that leaves lips feeling moisturized and supple. With Avon’s new Hydramatic Lipstick, lips are moisturized with a revolutionary hyaluronic core. 

Through the Hydramatic Lipstick, Avon’s team of scientists and experts have created a central core, powered by an exclusive blend of skincare ingredients: hyaluronic acid and glycerin, and surrounded it with intense matte color.  

The game-changing lipstick is available from the Avon website – in 12 shades that are suitable for all skin tones, and retails at only ZAR129 ($7), true to Avon’s mantra that people choose Avon for high quality products at a fraction of the cost.  

Emily Howarth, Global Head of Make Up at Avon, adds: “There is nothing else like Hydramatic Matte Lipstick on the market. We’re proud to be the first to bring this groundbreaking technology to women all over the world at a price point which is accessible for all. Welcome to the new era of matte lipstick: bold on the outside and caring to the core – just like the women we’re proud to have supported for over 136 years.” 

Avon Hydramatic Matte Lipstick will be available exclusively via Avon’s Online store, through any Avon representative countrywide  from 1 March 2023.  

About Avon  

Avon has been doing beauty differently for 136 years. Avon is a company that connects people, using the power of beauty to transform lives for the better. Millions of independent sales representatives across the world sell iconic Avon brands through their social networks, building their own beauty businesses on a full- or part-time basis. Avon stands for gender equality, and we believe in listening to women’s needs, speaking out about issues that matter and creating positive change. Through Avon and the Avon Foundation we’ve donated over $1.1 billion, with a focus on tackling gender violence and breast cancer. Avon is part of the Natura &Co Group.  Learn more at the Avon website. 

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