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How Inverroche Is Pioneering South Africa’s Craft Gin



Inverroche is a progressive craft distillery that pioneered craft gin in South Africa, creating uniquely South African spirits using rare hand-harvested wild African Fynbos botanicals. A true proudly South African product, Inverroche is built on family and prides itself in creating a niche product which looks as good as it tastes.

Lorna Scott

Founded by Lorna Scott and her family in Still Bay, this petite distillery has grown from a small home industry to a pioneering craft distillery and leader in the world of craft Gins. Inverroche is located in Still Bay in the Cape Floristic region which hosts one of the highest known concentration of plant species known as Fynbos. Famous for its large and diverse variety of botanical species – the South African heritage is intertwined beautifully into the Inverroche brand.

Fynbos has long been used by indigenous people for medicinal and culinary purposes but is now under threat due to agricultural development and invasive alien plants. Lorna felt that one way of preserving fynbos would be to find a commercial use for it and to create a global brand telling the story of these historically significant plants which contributed to the emergence and survival of modern humans. BY doing this she created an abundance of jobs for the local community and this is portrayed by the in excess of 70% local female workforce employed by the distillery.

The Inverroche distillery lies at the confluence of the Goukou River and the Indian Ocean near the coastal resort of Still bay in the Western Cape. Vineyards, olive groves and Fynbos surround the distillery itself, with ancient Milkwood trees marking the boundaries of the estate. The name Inverroche was an amalgamation of French and Celtic words, combined to celebrate the unique geography surrounding the distillery (‘Inver’ refers to the confluence of waters, ‘Roche’ is the French translation of the word rock).

The distillery’s three gins were launched on 16th December 2011, which incidentally, is also the first time that they opened their doors to the public. From selling a few bottles on that first day to now being the leading South African Luxury Gin in both South Africa and abroad.

Each variant of Inverroche (Classic / Verdant & Amber) is carefully created with fynbos from the various areas (Limestone rich lowlands / mountainous terrain / coastal region ) which make them truly unique spirits.

Try the below Gin & Tonic serve with the Inverroche Amber Recipe

Drink Serve Recipe






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Brand Voice




May 2020 — Six months ago the vision for vivo in South Africa was just beginning to roll out. Launched in December 2019, the innovative mobile technology brand entered the market with two easy to handle, high spec, well priced phones, the Y11 and Y91C.

The decision to enter, however, has been a long time coming. It made sense for vivo, the world’s fourth largest cell phone brand with over 300million users globally, to enter the local market, where currently it’s already estimated half the population use smartphones.

“vivo plans to provide South African consumers with a user experience beyond expectations through technology and innovative, trendsetting products,” says Jeff Cao, vivo SA CEO. “Within three years,  the company plans to sit in the top tier segment of cell phone brands in SA.”

Jeff Cao, vivo SA CEO

Cao, a young, dynamic businessman is deeply invested in the vivo brand, having joined the company as an intern when it launched in 2011.

“My career started with vivo,” he says. “I witnessed the changes in the industry and the growth of vivo as a brand.”

Launching in South Africa brings a whole new set of challenges and Cao is motivated by this, saying: “The biggest challenge for me is to learn the culture and the  consumer demand of the South African market from scratch. I believe that as long as we adhere to the concept of “More Local and More Global”,  all challenges are only a matter of time.

“I believe in changingwhat is changeable, accepting what is mutable, and using wisdom to tell the difference”.

In his time at vivo Cao managed the Thailand launch and ran that office for more than five years, ensuring he has an innate knowledge to ensure the vivo brand becomes more localized and in line with the prefereces of the South African consumer, while maintaining the core values of technology and innovation.

Globally vivo has nine R&D centers around the world, five production bases and a total 80% of staff engaged in R&D work. “This level of commitment to innovation ensures the vivo experience keeps evolving,” explains Cao.

Cao believes in immersing the brand into South African society by fulfilling corporate social responsibilities through the #VIVOCARES initiative, proving that vivo is not just a smartphone brand but also a brand that invests in its community: “vivo came with the dream of building an international first-class brand for South Africans- and we will pursue that dream.

An insatiable demand for 5G on a global scale has seen vivo emerge as the leader in this area, being one of the only companies with a mid-range 5G smartphone on offer. This product is set to launch in South Africa in the second half of 2020.

“We envisage that by 2023 when young people in South Africa think of mobile phones they think of vivo.”

For more information and interview requests please contact [email protected]

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Brand Voice

Africa’s people-led approach to combat COVID-19 shows signs of progress and leadership



Writes Thandi Tobias

In its fight against the spread of COVID-19, our continent faces a massive challenge that requires unprecedented levels of unity and coordinated action. To prevail, we have to grasp without hesitation what the World Health Organization (WHO) has described as a ‘window of opportunity’ while it remains open for us to do so.

While our continent is home to many of the world’s fastest developing nations, it is also home to some of the most vulnerable. It is a known fact that the high prevalence of malnutrition, anaemia, malaria, HIV/AIDs, and tuberculosis among our people, puts our continent in an unfortunate position; one in which high death rates happen easily. That is why the country’s leadership had to act swiftly and decisively.

As Africans, itis essential that we focus on coordinated efforts in our shared battle against COVID-19.  Africa spans both hemispheres and consists of 55 member states. Our combined efforts and determination can and will see us through this challenging period. The second and follow-up virtual meeting of the ‘AU Bureau of Heads of State and Government’, held in April 2020, ended with solid plans for a more unified African response to the COVID-19 pandemic. In addition to presentations by Dr Tedros Adhanom Ghebreyesus, Director-General of the World Health Organisation (WHO), Dr John Nkengasong, Director of Africa Centres for Disease Control and Prevention (CDC), the Bureau was also addressed by French President Emmanuel Macron.

All the heads of state in attendance expressed a shared apprehension over the unknown impact this virus stands to have on the health of citizens of Africa, as well as the unforeseeable economic impact it will have. The Heads of States and Governments discussed three broad themes and agreed to proceed to pursue several key solutions:

1.    Stronger inter-continental links for greater African solidarity

There was unanimous agreement on the urgent need to establish better humanitarian and trade corridors among countries; something they also agreed would require cohesive efforts from all participants.  All decisions would be in the best interest of the continent and its people.  This will also enable Africa to speak with one voice on Africa’s priorities. African leaders also agreed on the need for an immediate lifting of all economic sanctions imposed on Zimbabwe and Sudan, as no African state would be left alone to fight against the spread of COVID-19. It was resolved that without the burden of sanctions, Zimbabwe and Sudan would be better positioned to save lives.

2.    An aggressive medical response

Africa requires the production of medical supplies and equipment. The heads of states and governments called for international cooperation, support towards up-scaling local production of needed Personal Protection Equipment (PPEs), medical supplies such as masks, gowns, ventilators, and other support devices, all of which are greatly needed in the continent.

Furthermore, the AU commended rapid action initiatives such as the ones coordinated by Ethiopian Prime Minister Abiy Ahmed and the Jack Ma Foundation. Working with the World Food Programme and Africa CDC, they mobilised and distributed over one million diagnostic tests, six million masks, and 600,000 PPE items to all African Union member states in less than a week.

3.    Fundraising efforts

The AU is taking a multi-stakeholder approach towards raising needed financial and other forms of international support to strengthen the fight to flatten COVID-19 growth in Africa. The gathered Heads of States and Governments also noted the progress made in operationalising the African Union’s COVID-19 Response Fund, which was established on in March 2020. Members pledged the sum of US$12.5 million and an additional US$4.5million to the Africa CDC.

Africa’s Call

To win the battle against COVID-19, protect its citizens and, by extension, citizens of the world, the AU calls for the support pledged by the G20, the World Bank and the International Monetary Fund (IMF) to be delivered without further delay. It also calls for these institutions to review their disbursement policies to unlock higher levels of flexibility, speed, and Africa’s access to the IMF’s Special Drawing Rights (SDRs). In addition, the AU also supports the call for a comprehensive stimulus package for Africa and the immediate suspension of interest payments on Africa’s external public and private debt. Such measures would benefit all Africans, as greater fiscal space would be created to resource the battle against COVID-19.

In conclusion, allow me to remind you all, of our South African concept of Ubuntu – I am because you are – which also rings true in the hearts of all Africans and, I hope, inspires people around the world. It is in the spirit of this shared humanity that Africa’s call is made for the global support of our resilient, yet fragile continent.

Thandi Tobias is the Chairperson of Brand South Africa; the official marketing agency of South Africa with a mandate to build the country’s brand reputation and to improve its global competitiveness.

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Brand Voice

Building Africa’s Biggest Digital Classroom



“Wealth, if you use it, comes to an end; learning, if you use it, increases.” Swahili Proverb

An enduring lesson learnt throughout our 175-year existence is that, while things rapidly change around us, the things that truly matter don’t! The desire to keep learning and growing is one such thing that remains a driving force behind everything we do at Old Mutual. Education is central to this.

Responding to the Challenges

Aligned to both Sustainable Development Goal’s 4 (Quality Education) and 17 (Partnerships) as well as our Responsible Business philosophy, we’re working to share, connect, learn and grow together with the communities we serve through Education.

We believe in the power of Education to solve key social issues such as poverty, inequality and unemployment. By continuing to invest in Education today, we know that we can build a more prosperous future for the generations of tomorrow.

Old Mutual has partnered with authorities, experts, and practitioners in the field on a number of ongoing initiatives including:  

  • Dynamic and interactive Financial Education and Inclusion programmes that have reached millions across the African continent. Utilising an array of channels and leveraging off technology, the programmes impart valuable and often life changing principles that empower customers and communities to build and sustain their lifetime financial goals.
  • Investing in Schools, Teachers and Leadership to drive immediate and long-term impact in the Education sector. Old Mutual’ s Education Flagship Project – a longer-term programme with a seven-year investment cycle – is in place to connect the dots between learners, teachers and school leadership through innovative training that has paid off in improved results in affiliated schools.
  • Skills Development interventions such as Bursaries, Internships, Learnerships and Graduate Development programmes that seek to create sustainable job opportunities and placements for learners.

Introducing Africa’s Biggest Digital Classroom to Bring It All Together!

In perhaps our most ambitious move yet, Old Mutual has committed to building Africa’s Biggest Digital classroom so that we can extend the Education-based work already being done across the Group to so many more.

This Digital Classroom is being designed to respond to the challenges of widespread education exclusion, low Financial Literacy rates on the continent, vastly uneven teacher-to-learner ratios, as well as accessibility to physical and financial resources that continue to hamper the success of the delivery of Education on the continent today, and into the future. 

Enabling Learning Through Digital Engagement

But why a digital classroom?

Our aim as a business, is to be able to effectively respond to an increasingly connected Africa with user-friendly, value-adding solutions and experiences that bring as many people along on this educational journey as possible. Designed with a generation of digital first, tech-savvy users in mind, but mindful of the wealth of knowledge coming through from past generations, Africa’s Biggest Digital Classroom will enhance the capabilities of past and present, to shape a brighter future for all well into the future.

While we’re investing in digital capabilities to enhance education across the continent, we know that the future of Africa is still its people! And Africa’s Biggest Digital Classroom has people at its core. We believe that in creating opportunities for people to share and connect using digital technologies, we can contribute to greater inclusivity and a more prosperous continent for all.

How You Can Participate

Work is already underway to establish Africa’s Biggest Digital Classroom. We will be creating opportunities for our employees, customers, teachers, learners and many other stakeholders to add their voices to the design process. You can follow our progress and add your voice to the conversation on social media using #175Africa

We look forward to working with you to bring Africa’s Biggest Digital Classroom online!

Content provided by Old Mutual

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