Advertorial by Rwanda Development Board
Since the 1994 Genocide against the Tutsi, Gross Domestic Product (GDP) of Rwanda has risen from $752million to $9.5 billion in 2018, and the GDP per capita has grown from $125.5 to $787 during the same period. Due to Rwanda’s internationally recognized universal access to healthcare policy called ‘Mutelle de Sante’ life expectancy has risen from 29 years in 1994 to 67 years in 2016. Inflation has fallen from 101% in 1995 to 1.1% in 2018 and Rwanda has jumped over 100 places in the World Bank Doing Business Index, today ranking 38th globally and 2nd in Africa.
Furthermore, with the 9 Year Basic Education policy, Rwanda has seen the average expected years of schooling rise from 6.2 years in 1995 to 11.2 years in 2017. These numbers, both the increases and decreases, are not merely statistics on paper, they reveal a people who have taken the reins of destiny into their own hands. Following the defeat of the genocidal forces by the Rwanda Patriotic Army rebels led by now president, Paul Kagame, many highly qualified development experts believed that the fabric of Rwandan society was irrevocably torn asunder. Over one million people had been killed in less than 100 days, over 3 million had fled the country to refugee camps in Tanzania, Burundi and the DRC (then Zaire), the national treasury was looted and there weren’t even pens and paper in government departments.
Speaking to members of the Australian chapter of the YPO (Young Presidents Organization) in May last year President Kagame was asked this question, “experts say that a turnaround from a cataclysmic event such as genocide is supposed to take a century or at least a generation, how was Rwanda able to do so in only twenty years”? President Kagame mentioned the main aspects of the Rwandan turnaround; thinking big, having a vision, refusing to get stuck in the status quo, believing in, and having faith in the vision and, lastly, making sure that the journey is inclusive by bringing people in and creating possibilities for them to make their contribution.
Rwanda does not have the usual ingredients for economic transformation. It does not have a wealth of natural resources such as oil or diamonds, it is landlocked, it has one of the highest population densities in the world. However, Rwanda has a will to build a better, more prosperous nation.
What Rwanda did was put together a development plan called ‘Vision 2020’. This plan envisioned a Rwanda that was middle-income and knowledge-based. With a GDP growth rate which was dominated by double digits over the last 10 years, we are reaping the fruits of the ambitious plan.
One of the fruits is the emerging MICE (meetings, incentives, conferences and events) sector. Who could have imagined that 25 years after the Genocide against the Tutsi, Rwanda would become home to one of the most iconic and most expensive buildings in Africa, the KCC (Kigali Convention Center)? The KCC, a venue that includes a five-star hotel and conference facilities that can host over 5,000 delegates, will this year host, among other world class events, the Commonwealth Heads of Government Meeting (CHOGM). To date, KCC has hosted the African Union Heads of State summit, the Transform Africa summit as well as a myriad of regional and international events and conferences.
The KCC has not been the only such ‘out of the box’ investment that the Government of Rwanda has made to create value where no one expected. A decade or so ago, the Government insisted on building the country’s very first five-star hotel, the present-day Kigali Serena hotel. Our development partners baulked at the investment, saying that there was no need for such a high-end facility. The Government, believing in its vision, went ahead and built the hotel thereby creating the anchor accommodation facility that opened Rwanda to the opportunity of becoming a regional destination for business travel and MICE. The country now has five 5-star hotels and more are opening up this year. Furthermore, high end accommodation establishments have opened their branches across different parts of Rwanda. To create the ecosystem that a vibrant MICE sector needed, the national carrier Rwandair was established, investments in skills and capacity building were made and the private sector was encouraged and supported to invest in the sector.
Because the Government refused to take a laissez-faire attitude to the development of the MICE and the overall tourism sector, investments that we have registered in the sector as the Rwanda Development Board have totaled $1.5 billion since the year 2000. Hotel rooms have increased from 623 in 2003 to 14, 866 in 2018, tourism revenues have jumped from $131 million in 2006 to over $300 million with MICE tourism revenue numbers growing from inconsequential numbers in 2000 to $55 million in 2018. We expect that all the numbers will grow by at least 10% per year and projections show that the tourism sector will be worth $800 million by the end of 2024.
This might seem ambitious, but we believe in our vision and we are actively working towards fulfilling it. That is why we partnered with different partners, including but not limited to Arsenal FC and Paris Saint Germain, English and French football teams respectively, to market Rwanda as a destination for tourism, MICE and investment. That is why Rwandair is increasing both its fleet as well as its destinations in Africa, North America, Europe and Asia and that is why we are currently building a new international airport in Bugesera, on the outskirts of Kigali, in partnership with Qatar. In addition, we have taken an active role in building an Africa that freely trades with itself through the African Continental Free Trade Area (ACTFA) and internally we have reformed both our business environment and visa regimes.
The business community has followed our lead. Last year, we registered over $2.4 billion in investments on the back of over 8% GDP growth. Leading global businesses such as Volkswagen, Motorola Solutions, Andela and Radisson today provide jobs to young Rwandans graduating from global institutions of learning that are based in Rwanda such as Carnegie Mellon University. In addition to the recent opening of the first smartphone factory by Mara Phones; companies including Volkswagen (in partnership with Siemens), Ampersand, and Safiride are also rolling out environment friendly transport solutions through electric vehicles and motorcycles on the street of Kigali and other parts of Rwanda.
When we tell businesses that Rwanda is the right place to invest in, we are confident that they will find the right environment to thrive. Why? Because we built that environment.
Mr. Zephanie Niyonkuru is the Deputy Chief Executive Officer, the Rwanda Development Board. The Rwanda Development Board is a one stop shop for investors, bringing business registration, investment promotion, tourism, ICT development, SMEs, human capacity development, privatization and specialist agencies under one institution.
– Zephanie Niyonkuru
DISCLAIMER: Brand Voice is a paid program. Articles appearing in this section have been commercially supported.