What’s in a name? For the team at Africa Communications Media Group, ACG, quite a lot, actually. An African Corporate Communications and Media Agency based in South Africa with presence in Ethiopia, Zimbabwe and Rwanda, ACG also services the rest of Africa.
Having worked on numerous campaigns on the continent over the years, ACG takes pride in their reach spanning across all 54 African countries.
The journey began just under four years ago when co-founders Mimi Kalinda and Addis Alemayehou, who are both very passionate about Africa and driving her narrative, teamed up to begin what is now the first African-owned and run Pan-African Communications Agency.
The two were driven by the very pertinent need for African stories to be told by Africans in a way that is understanding of nuance and sensitive to the ways of the region.
“Doing business in Africa, while very rewarding, does not come without its challenges. It requires one to fully grasp the cultures, values and needs of the local consumer. My team and I know Africa, and sometimes that means accepting the fact that while we may not be the most conversant with the ways of a certain region, there are other people who are.
Therefore, we maintain great working relationships with our affiliate PR firms across Africa. They serve as our eyes and ears on the ground to ensure that any work we put out is relevant, culturally-attuned and timely,” says Mimi Kalinda, ACG Group Chief Executive and co-founder, on the commemoration of the company’s third anniversary.
Public relations is fast changing from practitioners being the gatekeepers and liaisons between client and media; to playing an active role in the industry and, as such, the ACG team sees innovation as the backbone behind everything they do.
”Innovation is the backbone of everything we do at ACG. This is evidenced by the services we offer such as perception audits to better understand clients’ positioning in the market and stakeholder mapping to ensure that clients are speaking to the right audiences.
We also have a deep understanding of the media landscape in the countries our clients want to reach, giving them the on-air presence to help tangible results with visible returns on investment. We play an active role in tying communication outcomes to the overall business objectives of our clients” says Nonye Mpho Omotola, ACG Managing Director
A wonderfully diverse team, the ACG staff compliment comprises of people from Nigeria, DRC, Zambia, South Africa, Zimbabwe, Rwanda and Mozambique. The agency lives up to its name by being fully immersed in Africa and having a keen interest in the affairs and happenings of the continent.
When the team at FORBES WOMAN AFRICA approached ACG to participate as activation partners in the Leading Women Summit held at the Durban ICC, it was a natural alignment of goals for both parties as the management and entire team at ACG are passionate about the development of women, particularly in Africa.
IWG GROWTH IN AFRICA – FRANCHISE OPPORTUNITIES
Flexible working is growing rapidly, with IWG’s continued expansion across its operating brands, seeing another 156 new locations opening in 34 countries around the globe
The company has established 156 locations across 34 countries across its operating brands, since the turn of the year, continuing its mission to service a flex working revolution. Add to this the expansion of their franchising model into the African continent and they are on track to reach their target of increasing their presence in the 1,000 cities and towns where they already operate.
Flexible working, sometimes known as co-working, refers to office space, meeting rooms and co-working areas that can be rented by individual workers or corporates from one hour to several years.
A report by consultancy firm The Instant Group found demand for flexible workspace globally increased by 19% last year, stating that the growth in the supply of flexible space was ‘the number one story’ in commercial property markets around the world.
John Williams, head of marketing at The Instant Group, put the growth down to two factors, a change in how large companies were operating – specifically in relation to flexible working practices – and changes to the nature of the workforce itself.
A reluctance by major companies to sign long-term lease agreements in order to stay financially flexible was also a driver according to Williams.
“Market demand is growing by as much as 30% each year in some global markets and it is our understanding that the majority of companies are still not aware of their options in flex space, they are still learning about the types of space they can access and the costs involved,” Williams says.
Two major brands that have used Regus to grow in Africa are Google and P&G. Google has 50 employees with Regus in Kenya, and P&G has 100 employees in the country.
Though they have the finances and resources to build their own offices, startup costs can be expensive, and getting an office up to spec with high-speed broadband, useable meeting rooms and desk space can take up valuable time.
Plus, using flexible office space reduces the commitment for these big organisations, many of whom are still testing the water in new African cities.
A report on the Future of Work in Africa released by the World Bank, shows that access to digital technologies could set Africa on a different path to the rest of the world.
While there is globally a focus on new and old sectors, in Africa digital transformation will predominantly enable advances in productivity and efficiency in current sectors.
IWG is currently seeking driven landlords, private equity firms, multi-brand franchise operators and high net-worth individuals to partner with to buy into the lucrative flexible working market at attractive returns.
With the first franchise centre already open in Angola and new centres opening in Guinea and Djibouti in September, the company is determinedly targeting the African continent for development and investment opportunities for early adopters of the franchising model.
Eligible franchisees will commit to opening a prescribed number of centres within a period of 5 years, have a proven track-record in business, property or investment and will work closely with Regus to find and design ideal locations and uphold IWG’s strict operating standards.
In return, franchisees buy into an established global brand that provides multiple revenue streams including monthly memberships and referral fees; leverage their highly effective marketing strategy and global sales platform, which generates 100,000+ enquiries every month; have access to IWG’s entire network of world-class operational support; and diversify their investment portfolio to include an industry that will have created 30 million jobs across 16 of the world’s countries by 2030.
Nigeria’s Manufacturing Power Couple On The Future Of Manufacturing In Nigeria
Chief Razak Okoya: Chairman Eleganza Group And Rao Property Investment Company
Chief Razak Okoya is an industrialist who has managed to transform a small trading company into one of the largest conglomerates and indigenous manufacturers of household products in Nigeria.
As founder of Eleganza Group and leading property investment company RAO Property, he employs about 5000 people across Nigeria. In his interview with Forbes Africa, he discusses the trends that will influence the competitive Nigerian Manufacturing sector in the next decade.
Chief Folashade Noimat Okoya: Managing Director, Eleganza Industrial City
Chief Mrs. Folashade Okoya has been at the helm of affairs of the Eleganza Group and RAO Property Investment for the past decade using her strong entrepreneurial drive to further strengthen the goodwill of both organizations and its corporate positioning in Nigeria.
Under her watch, Eleganza Group has risen to new heights strengthening its position as a leading indigenous brand in Nigeria as well as one of the benchmark manufacturing companies in the country.
She talks about the stigma of women in manufacturing and the need for greater automation in the manufacturing process in Nigeria.
Nigeria’s Biggest Corporations: A Pan-Nigerian View To The World
At the beginning of the Japanese Economic Miracle, were the likes of
Akio Morita – Co-founder of Sony. In setting a Mission for Sony, Morita had
resolved to set for Sony Corporations the Mission to make Japan known for quality at a time the country was known for cheap-copycat product. It is indeed in this vision, that True Nigerian Experience was founded with a mission to showcase the Best of Nigeria.
According to the International Monetary Fund in 2018, Nigeria is regarded as the biggest economy in Africa with a Gross Domestic Product of about $400 Billion Dollars – Leading the entire 54 African Economies both in Population of over 180 Million people and GDP.
The Nigerian Economy is ranked the 30th largest Economy in the World. To mention a few, Nigeria’s Nominal GDP is bigger than the Republic of Ireland (US $373 Billion), Israel (US $370 Billion), Hong Kong (US $363 Billion), Singapore (US $361 Billion), Malaysia (US $354 Billion), Denmark (US $351 Billion), Colombia (US $333 Billion), Philippines (US $331 Billion), Chile (US $298 Billion), Finland (US $275 Billion), Czech Republic (US $242 Billion), Romania (US $ 240 Billion), Portugal (US $239 Billion, Peru (US $225 Billion), Greece (US $219 Billion), New Zealand (US $203 Billion) and over a hundred other countries’ economies in the World.
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