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Q&A with Uche Okafor, Country Manager, Taxify Nigeria

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What is your vision for  Taxify in Nigeria?  

By improving the user experience and creating social value, Taxify has been able to build an open, efficient and sustainable transportation ecosystem. 

With hundreds of thousands of riders using the platform and the best arrival times in the cities within which we operate, we’re fast becoming the most efficient ride-hailing platform in the country and the preferred way to move around the city. 

We want to build the future of transportation in Nigeria and lead the vision to transform the country into a mega-nation. This doesn’t happen overnight, but we believe in the power of technology to transform the way that we think about moving. 

Uche Okafor, Country Manager, Taxify Nigeria. Picture: Supplied

Taxify is very focused on meeting the demands of its customers.  To that end, what strategies has Taxify put in place to attract customers and ensure their satisfaction?

A key selling point for Taxify is our availability. Nigerians have a go-getter spirit and are always on the move. 

This means that time and convenience are key factors in becoming a preferred brand.It is important to provide efficient support and service recovery for both our riders and driver-partners. 

Additionally, we are always working to build value-added partnerships that ensure that everyone that chooses Taxify gets the best out of our platform. 

Taxify also offers high quality, safe and comfortable rides. All of these things add value and ensure our riders enjoy superior experiences on every trip.

How does Taxify Nigeria’s dynamic team contribute to its success?  

We all come from different backgrounds and cultures and are as a result, able to bring different perspectives to the table. 

We all believe in a bigger vision and that our task is not just to build the future of transportation but to change the way that people move in cities across Nigeria and Africa.  

A huge part of our jobs is to create an environment where flexibility and diversity are not only encouraged but celebrated.  That has contributed to our innovative and forward-thinking approach that has led to our success.

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Nigeria’s Manufacturing Power Couple On The Future Of Manufacturing In Nigeria

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Chief Razak Okoya: Chairman Eleganza Group And Rao Property Investment Company

Chief Razak Okoya is an industrialist who has managed to transform a small trading company into one of the largest conglomerates and indigenous manufacturers of household products in Nigeria.

As founder of Eleganza Group and leading property investment company RAO Property, he employs about 5000 people across Nigeria. In his interview with Forbes Africa, he discusses the trends that will influence the competitive Nigerian Manufacturing sector in the next decade.

Chief Folashade Noimat Okoya: Managing Director, Eleganza Industrial City

Chief Mrs. Folashade Okoya has been at the helm of affairs of the Eleganza Group and RAO Property Investment for the past decade using her strong entrepreneurial drive to further strengthen the goodwill of both organizations and its corporate positioning in Nigeria.

Under her watch, Eleganza Group has risen to new heights strengthening its position as a leading indigenous brand in Nigeria as well as one of the benchmark manufacturing companies in the country.

She talks about the stigma of women in manufacturing and the need for greater automation in the manufacturing process in Nigeria.

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Nigeria’s Biggest Corporations: A Pan-Nigerian View To The World

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At the beginning of the Japanese Economic Miracle, were the likes of
Akio Morita – Co-founder of Sony. In setting a Mission for Sony, Morita had
resolved to set for Sony Corporations the Mission to make Japan known for quality at a time the country was known for cheap-copycat product. It is indeed in this vision, that True Nigerian Experience was founded with a mission to showcase the Best of Nigeria.

According to the International Monetary Fund in 2018, Nigeria is regarded as the biggest economy in Africa with a Gross Domestic Product of about $400 Billion Dollars – Leading the entire 54 African Economies both in Population of over 180 Million people and GDP.

The Nigerian Economy is ranked the 30th largest Economy in the World. To mention a few, Nigeria’s Nominal GDP is bigger than the Republic of Ireland (US $373 Billion), Israel (US $370 Billion), Hong Kong (US $363 Billion), Singapore (US $361 Billion), Malaysia (US $354 Billion), Denmark (US $351 Billion), Colombia (US $333 Billion), Philippines (US $331 Billion), Chile (US $298 Billion), Finland (US $275 Billion), Czech Republic (US $242 Billion), Romania (US $ 240 Billion), Portugal (US $239 Billion, Peru (US $225 Billion), Greece (US $219 Billion), New Zealand (US $203 Billion) and over a hundred other countries’ economies in the World.

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Franchise’s newest target: the flexible workspace revolution

In the midst of what many are calling the flexible workspace revolution, franchisees are looking towards the serviced office market for lucrative new opportunities.

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In the midst of what many are calling the flexible workspace revolution, franchisees are looking towards the serviced office market for lucrative new opportunities. Projections show that three in ten buildings on every high street could offer a new franchise opportunity, with flexible working, or coworking as it’s often called, emerging as a booming industry.

A booming industry
With businesses and individuals increasingly using flexible working spaces, the co-working industry is estimated to be growing by 24% each year. A recent study of 18,000 business leaders in 96 countries by IWG, the parent company of leading workspace providers including Regus and Spaces, revealed that the majority of business leaders (89%) believe flexible working is helping their businesses to grow and stay competitive. In addition, 80% felt that adopting co-working, and enabling their employees to work anywhere, has helped them recruit and retain top talent.

Likewise, with a huge 50% of workers predicted to be working remotely for most of their working week, by 2022, forecasts suggest that the global mobile workforce will reach 1.87 billion people. This presents a unique opportunity for those in the franchise industry to jump on what is a rapidly growing trend.


Partnering with IWG gives business owners the ability to participate in this growth story and take advantage of the huge demand for flexible, contemporary workspaces – one of the most exciting growth markets in the country.

Mo Nanabhay, Franchising Director – Africa


As more people look to work flexibly, the demand for places for them to do so is growing; and as the corporate real estate market continues to grow, global real estate giant JLL estimates that up to 30% of corporate real estate could be flexible workspace by 2030.

The growing franchise opportunity
This makes the serviced office market one of the most exciting growth markets in the world. Simply put, it is the next franchise frontier. And the industry founder, IWG, with its thirty years of experience in the, serviced office market and brands to match every requirement and style like Regus and Spaces, is now offering people a chance to get involved.
In September 2018, the company announced they would be leading the UK’s first serviced office franchise partnership with franchising experts, ACCA Office Ltd. Since then, four more businesses have partnered with IWG, including Kash Office Limited, AMA Workspaces, SME Properties Limited, and Q-Boid Limited. These franchise partnerships will see sites opened across the country over the next couple of years. In Asia, the company has agreed to sell its Japanese business to Tokyo-based TKP Corporation for the whole of Japan.


IWG is present in almost 3,300 locations, 120 countries and 1,100 town and cities across the world – and it’s this experience that makes IWG the ideal franchise partner for those wanting to take advantage of the booming demand for serviced offices worldwide.

“Our years of experience in the industry and our well-established global network has taught us that building a quality flexible workspace offering requires trust and support. We work closely with our franchisees to ensure that they have a framework to find the right location and design, backed by the strength of our operational and marketing support and the best customer service that IWG is known for.”

Mo Nanabhay, Franchising Director – Africa

To find out how you can take advantage of the workspace revolution, contact IWG’s franchise team via [email protected] or visit franchise.iwgplc.com.

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