When chaos erupts, the strongest leaders do not retreat into the shadows – they step into the arena. In business, much like in Rome, the fate of the empire (or company) rests on the shoulders of its leader.



When Rome burns, the emperor speaks



History has a peculiar way of repeating itself. Ancient Rome, the greatest empire of its time, was not only built on military conquests but also on strategic leadership and the ability to communicate effectively, especially during crises. When the city faced external threats or internal strife, leaders like Emperor Marcus Aurelius understood that silence was not an option. They did not delegate critical messaging to lesser voices when the stability of the empire was at stake. Instead, they took center stage, providing reassurance, direction, and a sense of control.



It’s no wonder that the movie Gladiator remains a timeless cultural phenomenon. The film doesn’t just showcase heart-stopping battles; it highlights the weight of leadership.



Fast forward to today’s business world, and the same principle applies: CEOs cannot abdicate their responsibility to market the company, particularly in moments of crisis. While having a strong communications team and PR professionals (like my crisis management team at PR Worx) is invaluable, a leader’s voice carries the greatest weight.



The market, investors, employees, and customers look to the CEO for clarity, reassurance, and strategic vision. Delegating this responsibility entirely to a spokesperson is akin to an emperor letting a low-ranking senator address Rome during an invasion – it simply won’t hold the same authoritative energy or impact.



Let’s explore the strategic role of CEOs as brand custodians, crisis navigators, and the ultimate marketers of their companies, drawing lessons from ancient Rome and applying them to modern corporate strategy.



<ul class="wp-block-list">
<li>Leadership in crisis: Lessons from Rome</li>
</ul>



Aurelius, one of Rome’s most revered emperors, is often remembered for his philosophical wisdom and his ability to remain composed in times of turmoil. Whether facing the Antonine Plague, military invasions, or political upheaval, he did not retreat into silence. Instead, he mastered the art of measured, transparent communication, reassuring his people while reinforcing Rome’s strategic position.



Today’s CEOs should take a page from his leadership manual. In the corporate world, crises come in many forms – product recalls, financial downturns, cybersecurity breaches, corporate espionage, or reputational damage. When these crises strike, the CEO’s ability to communicate with conviction, authenticity, and a clear strategic vision is critical to the company’s survival.



Consider how modern business leaders like Warren Buffett, General Motors CEO, Mary Barra, or even Howard Schultz, the former Starbucks CEO, have stepped up during times of crisis. Their direct involvement in communication reassured stakeholders and prevented further reputational erosion. Contrast this with companies where CEOs remained in the background, and we see how quickly silence can be misinterpreted as incompetence, indifference, or an outright admission of guilt.



<ul class="wp-block-list">
<li>The CEO as the ultimate brand ambassador</li>
</ul>



CEOs are more than just executives making high-level decisions behind closed doors, they are the embodiment of their company’s brand. Whether they like it or not, their words, actions, and even their absence speak volumes.



In a stable business climate, this means actively participating in brand-building initiatives, thought leadership, media engagements, and direct communication with stakeholders. During a crisis, however, this responsibility amplifies exponentially. The way a CEO handles communication in these moments can either reinforce trust and loyalty or accelerate brand decay.



At PR Worx, we often advise our clients that crisis management isn’t just about fixing what’s broken &#8211; it’s about using the moment to reinforce the company’s values and long-term vision. CEOs who understand this don’t merely react to crises, they leverage them as opportunities to demonstrate leadership, instill confidence, and emerge stronger.



Take, for example, how Apple’s leadership handled the infamous &#8216;Batterygate&#8217; controversy. Tim Cook didn’t hide behind his PR team. He publicly acknowledged the issue, explained Apple’s stance, and outlined corrective actions. While the crisis initially sparked outrage, Cook’s transparency and strategic communication mitigated long-term reputational damage.



Conversely, consider the case of Boeing’s handling of the 737 MAX crisis. Initially, the company’s then-CEO, Dennis Muilenburg, avoided direct public engagement, leading to a perception of evasion and lack of accountability. This failure in leadership communication exacerbated the crisis, eroding consumer and investor confidence.



<ul class="wp-block-list">
<li>Ancient Roman communication strategies in modern PR</li>
</ul>



Roman leaders understood that perception often mattered as much as reality. The empire maintained control through a combination of military power and strategic messaging. Whether through public speeches, Senate addresses, or even the construction of monuments inscribed with Rome’s victories, they controlled the narrative.



Modern businesses must apply similar strategies:



<ul class="wp-block-list">
<li>Proactive transparency – Aurelius didn’t wait for unrest to fester. He addressed issues directly, maintaining public trust. CEOs should follow suit by acknowledging crises early, addressing concerns head-on, and offering solutions.</li>



<li>Strategic messaging – Roman leaders carefully crafted their messages to reinforce stability and strength. Today’s CEOs must do the same, ensuring that their words convey confidence without over-promising or deflecting responsibility.</li>



<li>Presence and visibility – Just as Rome’s leaders made public appearances to reinforce their authority, CEOs must maintain visibility across media channels, industry conferences, and internal communications.</li>



<li>Command of the narrative – The most powerful Roman leaders knew that controlling the narrative was key to maintaining order. CEOs should proactively shape their company’s story, ensuring that stakeholders hear the truth directly from them, not through speculation or external forces.</li>
</ul>



Practical steps for CEOs in crisis marketing



So how should today’s CEOs apply these lessons in practice?



1. Take immediate ownership



At the first sign of a crisis, the CEO should step forward as the primary communicator. This doesn’t mean micromanaging PR teams but rather ensuring that their voices are heard at the right moments. Statements should be clear, empathetic, and solutions-driven while seeing the bigger and long-term picture.



2. Align communication with action



Words without action are meaningless. If a CEO makes a public commitment to address an issue, follow-through is critical. Roman leaders who failed to deliver on promises often faced rebellion; modern CEOs who fail to act lose consumer and investor trust.



3. Engage in multi-channel communication



Gone are the days when a single press release suffices. CEOs must engage across various channels–live video addresses, social media updates, press conferences, and direct stakeholder communications–to ensure their message reaches all audiences.



4. Maintain visibility beyond the crisis



Crisis communication isn’t just about damage control, it’s about reinforcing leadership. Once the storm passes, CEOs must remain engaged, reinforcing the company’s strengths and strategic direction.



5. Partner with expert communicators



While CEOs should be the primary face of crisis communication, they need expert guidance. Just as Rome’s leaders had advisors, modern CEOs must work with skilled PR and crisis management professionals to refine messaging, anticipate media responses, and execute a robust strategy.



The weight of the crown



Being a CEO is not just about running a company; it’s about leading it – especially when the fires of crisis burn. Ancient Rome teaches us that silence from leadership breeds instability, while strategic communication reinforces strength. In today’s business environment, CEOs who attempt to hide behind spokespeople risk eroding trust and credibility.



At PR Worx, we’ve seen first-hand how powerful leadership-driven communication can be in shaping perceptions, managing crises, and positioning companies for future success. CEOs who embrace their role as chief communicators don’t just survive crises; they turn them into defining moments of leadership.



So, to every CEO reading this: If Rome is burning, step forward. Your people–employees, investors, customers–are looking to you. The question is, will they see a leader ready to reassure and rebuild, or will they be left searching for a voice that never came?



And when the battle intensifies, know that you don’t have to fight alone. PR Worx stands as your strategic stronghold and warhorse – ready to help you own the narrative, protect your reputation, and emerge stronger. After all, when a crisis strikes, you want a six-foot gladiator in heels comfortably leading the charge, not a senator hiding in the wings.

IMG_0591

The Weight And Worth Of Effective Leadership: Key Lessons From Ancient Rome

At a recent dinner party I attended, conversation around the table turned – as it so often does these days – to the ever-increasing cost of living. As my fellow guests discussed bonds, interest rates and the cost of raising children, it occurred to me that much as the cost of living is seen as the proverbial noose around one’s neck, the cost of dying involves expenses that most of us haven’t planned for either.&nbsp;&nbsp;



When I ventured this opinion, forks scraped on plates, chairs shifted and silence ensued, until one brave soul finally asked, “What expenses are you talking about?” This gave me the opportunity to&nbsp;explain some of the costs involved in leaving a legacy.  &nbsp;



Estate duty&nbsp;&nbsp;



While many of us have drafted Wills that specify whom our heirs will be, we do not often consider the cost of transferring the assets we have accumulated to those heirs. Estate duty is a case in point. Not only is estate duty levied on the worldwide estate of any deceased person who is deemed to be ordinarily resident in South Africa, it is also levied on the South African assets of non-residents.&nbsp;



In the calculation of estate duty, which is levied at 20% on the first ZAR30 million ($1.5 million) of the value of a deceased estate and at 25% on the value of an estate in excess of ZAR30 million, a&nbsp;&nbsp;number of factors are taken into consideration, including the gross value of the deceased estate plus deemed assets (i.e. the value of a life insurance policy of which the beneficiary is any person other than a spouse or a permanent life partner) less any allowable deductions.&nbsp;&nbsp;



It should be noted that there are life insurance policies which do not benefit a spouse or permanent life partner that may be excluded. The first is if the life insurance policy is the financial instrument that underpins a buy-and-sell agreement, subject to how the buy-and-sell agreement is structured. The second is where the life insurance policy is recorded in an antenuptial (or postnuptial) contract and the beneficiary thereof is a child of the deceased or a spouse.&nbsp;&nbsp;



 &nbsp;There are other allowable deductions too, which include but are not limited to, a rebate of ZAR3.5 million (approximately $184,000), assets bequeathed to a spouse or permanent life partner, liabilities in South Africa, funeral expenses, estate expenses, and offshore assets acquired by donation or inheritance, subject to the donor or deceased having been a non-resident at the date of the donation or at date of death.&nbsp;



 &nbsp;A question of liquidity&nbsp;



It is also important to note that estate duty is payable within one year of date of death, irrespective of what phase of administration your executor is undertaking. The question, which not only pertains to estate duty, but to any other taxes and auxiliary estate expenses, is&nbsp;&nbsp;whether your estate will have the sufficient liquidity to settle such taxes.&nbsp;&nbsp;



At this point, my fellow diners had charged their glasses, I assumed, to make the conversation a little more palatable.&nbsp;



A question was raised as to whether it may be sensible to bequeath your entire estate to a surviving spouse or permanent life partner. While this may defer the tax, it may not be a feasible solution for the single parent who wishes to pass assets to his/her child(ren), or for the blended family, or for those who wish to leave assets to a parent, sibling or family member in excess of ZAR3.5 million (with consideration of those deemed assets which are not excluded).&nbsp;&nbsp;



It also does not take the simultaneous&nbsp;death of spouses into account. And if you have ventured beyond the shores of South Africa and invested offshore, your death may result in situs taxes, which could include the jurisdiction’s equivalent of estate duty, subject to the double death duty agreements in effect with South Africa.&nbsp;&nbsp;



Capital gains tax&nbsp;



A deceased person is deemed to have disposed of all their assets at their date of death, which brings us to the subject of capital gains tax. There is an exemption of capital gains in respect of all assets that devolve on a surviving spouse or permanent life partner (with the surviving party acquiring the asset at its original acquisition value). However, any assets that devolve on third parties (i.e. children,&nbsp;family, friends and trusts) are subject to capital gains tax at the marginal tax rate of the deceased, subject to an abatement of ZAR2 million (approximately $105,000) in respect of the deceased’s primary residence (where held jointly, this abatement is apportioned) and ZAR300,000 ($15,800) in respect of all investable assets.&nbsp;&nbsp;



Income tax&nbsp;



By now, my fellow guests were looking increasingly despondent, but alas, I was not done yet. The last of the ‘big’ taxes is income tax, which is levied from March 1 of a year of assessment to the date of death of the deceased. Subject to the nature of the assets in the deceased estate, and the nature of the income such assets produce, a deceased estate may&nbsp;also be liable for tax. The one silver lining in this regard is that all immovable property transferred from a deceased estate to any heir is exempt from transfer duty.&nbsp;



 As the party contemplated the implications of all three taxes that may be levied, the host wondered what steps could be taken to mitigate the complexities of estate and legacy planning. This was a question I was happy to answer in the hope of lightening the mood.&nbsp;



 It pays to plan ahead&nbsp;



 Estate Planning involves more than simply arranging for the distribution of your assets following your death, so professional advice is key. Depending on&nbsp;&nbsp;



your current and future needs, estate planning should be an ongoing process, and undertaking a liquidity analysis will help to determine the feasibility of your intentions.&nbsp;&nbsp;



 &nbsp;As the conversation turned to lighter matters and the evening drew to a close, it became clear that the ‘dinner at mine next time’ invitation would not be extended to me. However forewarned is forearmed, and while Benjamin Franklin may not have had estate planning and the liquidity requirements in mind when he said, “Beware of the little expenses, a small leak will sink a great ship”, it is certainly apt.&nbsp;



 Thoughtful estate planning, which considers your intentions, assets in multiple jurisdictions, taxes payable, potential expenses and conflicts of law,&nbsp;&nbsp;



will ensure that you, your family and other beneficiaries can enjoy the maximum benefit from your estate, both during your lifetime and after your death.&nbsp;

Zola Cossie 006-1

Estate Planning: What Is The Cost Of Leaving A Legacy? 

In Lagos, one of Africa’s economic powerhouses, Nigerian financial technology solutions provider, <a href="https://sycamore.ng/">Sycamore</a>, has evolved significantly.



What began as a lending platform has transformed into a comprehensive financial services provider.



Sycamore has a vision to reshape how Africans build and preserve wealth. As the company celebrates its sixth anniversary, its recent SEC license acquisition marks a pivotal expansion into regulated asset management.



This evolution comes at a critical time for Nigeria and the broader African continent, where financial inclusion remains a significant challenge and access to sophisticated investment tools is limited for many.



“We’re moving beyond traditional financial inclusion to what we call economic inclusion. Our goal is to ensure that customers don’t just have access to financial services but can truly build and protect wealth in meaningful ways,” says <a href="https://www.linkedin.com/in/babatundeakinmoses/">Babatunde Akin-Moses</a>, who co-founded Sycamore alongside <a href="https://www.linkedin.com/in/onyinyeokonji/">Onyinye Okonji</a> and <a href="https://www.linkedin.com/in/mayowa-adeosun-b4992754/">Mayowa Adeosun</a>.



<h2 class="wp-block-heading" id="h-regulatory-milestone-and-market-position"><a></a>Regulatory Milestone and Market Position</h2>



With over N10 billion (approximately $6.2 million) in assets under management and nearly 300,000 users, Sycamore has established itself as a significant player in Nigeria’s competitive financial landscape. The asset management sector across Africa shows promising growth potential as more individuals and businesses seek ways to preserve and grow their wealth.



Recently, the company secured a license from Nigeria’s Securities and Exchange Commission (SEC) through its wholly-owned subsidiary– Sycamore Investment and Asset Management Limited (SIML)–to operate as a fund/portfolio manager. In Nigeria’s highly regulated financial sector, this approval positions Sycamore among a group of approximately 500 SEC-licensed capital market operators (CMOs) in a market where established players like Stanbic IBTC Asset Management and FBNQuest Asset Management have traditionally dominated.



Onyinye Okonji, Co-founder and Chief Commercial Officer at Sycamore, explains, “This milestone reflects our commitment to operating at the highest standards of financial governance.”



“Our team underwent rigorous evaluation, with regulators examining our governance structures, risk management frameworks, and client protection mechanisms to ensure we deliver safe, transparent services,” she adds.



<h2 class="wp-block-heading" id="h-technology-driven-innovation"><a></a>Technology-Driven Innovation</h2>



What truly sets Sycamore apart is its proprietary technology infrastructure. The fintech company leverages artificial intelligence and machine learning to analyze market trends and optimize investment strategies across multiple asset classes.



Its updated mobile app features an intuitive dashboard that provides institutional-grade portfolio analytics, giving clients clear visibility into performance and growth opportunities.



“We’ve developed technology that makes sophisticated investment tools accessible to everyone. Our platform brings institutional-quality investment capabilities to retail investors who have traditionally been underserved,” says Mayowa Adeosun, Co-founder and Chief Operating Officer.



A standout innovation is Sycamore’s multi-currency wallet, which allows users to hold and invest funds across USD, EUR, GBP, and NGN, addressing a critical need amid Nigeria’s volatile currency situation. This feature, backed by its SEC license, provides a regulated channel for managing currency exposure.



<h2 class="wp-block-heading" id="h-leadership-and-expertise"><a></a>Leadership and Expertise</h2>



To strengthen its asset management capabilities, Sycamore appointed Oluwagbenga Magbagbeola, former Managing Director of ARM Securities, to lead its investment arm. With 17 years of capital markets experience spanning roles at ARM Securities, FBNQuest Securities, and Profund Securities, Magbagbeola brings invaluable expertise to Sycamore’s innovative approach.



“Joining Sycamore allows me to bridge traditional capital markets expertise with fintech innovation at precisely the right time,” says Magbagbeola.



“The SEC license creates a regulatory framework for what many Nigerians are already seeking protected pathways for investment diversification during economic uncertainty.”



“By combining regulatory compliance with technological innovation, we’re building trust in a market where skepticism toward financial institutions has historically been high.”<a></a>



<h2 class="wp-block-heading" id="h-differentiation-strategy-and-market-approach"><a></a>Differentiation Strategy and Market Approach</h2>



In a market where established asset managers typically require minimum investments starting from N5 million ($3,118) for certain products, Sycamore’s differentiation strategy centers on three key pillars: an enhanced digital experience, tailored products with low barriers to entry, and exceptional customer experience.



By deliberately targeting lower-ticket transactions, the company removes barriers that have historically kept sophisticated investment instruments out of reach for most Africans. This approach addresses the recognized need for more inclusive investment options that serve individuals across various income levels, not just high-net-worth clients.



While traditional players focus primarily on high-net-worth individuals and institutional investors, Sycamore has identified a significant opportunity in Nigeria’s growing upper middle class, increasingly seeking investment options beyond traditional savings accounts.



<h2 class="wp-block-heading" id="h-future-vision-and-expansion-plans"><a></a>Future Vision and Expansion Plans</h2>



As Sycamore enters its seventh year of operations, the company is strategically positioning itself beyond Nigeria’s borders. Its forward-looking strategy includes raising capital by early 2026 to accelerate growth across the continent.



This approach aligns with its proven track record of securing regulatory approvals and strategic partnerships, including its milestone of becoming the first Nigerian fintech approved by the Federal Competition and Consumer Protection Commission.



Sycamore’s journey from a lending platform to a regulated wealth management provider represents a blueprint for how African fintechs can evolve to address the continent’s complex financial needs, bringing sophisticated investment solutions within reach of millions and helping to secure their financial futures.

L-R Sycamore Co Founders; Mayowa Adeosun, Onyinye Okonji and Babatunde Akin-Moses (1)

Reshaping Africa’s Financial Landscape Through Economic Inclusion

The special report on Mauritius highlights the country’s inherent strengths that shape a resilient and forward-looking economy, making it a go-to destination for cross-border investments, an ideal location for doing business and a sought-after hub for lifestyle and tourism.



Positioned as a gateway to Africa, Mauritius has a dynamic economic environment which thrives on a strategic geographic positioning, a talented workforce, investor-friendly policies, regulatory excellence–all within a setting that offers an exceptional quality of life, from pristine beaches to world-class leisure, culture, and gastronomy.



As of July 2024, Mauritius had a population of 1,259,509 and recorded a real GDP growth rate of 5.1% for the year. The country benefits from a robust framework of bilateral agreements, with 53 Double Taxation Avoidance Agreements and 44 Investment Promotion and Protection Agreements, strengthening its appeal as an investment hub. Located in the GMT+4 time zone, Mauritius offers a highly favorable tax regime, and is free from capital gains tax, estate duty, and inheritance tax.



Consistently ranked first in Africa across multiple global indices, including the Good Government Index, Global Innovation Index and Global Peace Index, Mauritius stands out for its stability, strong governance, and investor-friendly environment.



One of the key drivers of the region’s economic renaissance is the Mauritius International Financial Centre. Strategically positioned at the crossroads of Africa and Asia, it has evolved into a vital bridge connecting the financial markets of the East and West, while serving as a gateway for trade, investment and capital flows into Africa.



The report features valuable insights from government leaders, industry experts, and key players working together to accelerate the diversification of economic pillars, fuelling the next wave of growth and transformation for a sustainable Mauritius, a country that nurtures ideas, drives growth and champions aspirations.



<a href="https://cms.forbesafrica.com/wp-content/uploads/2025/04/Mauritius-Supplement_.pdf">Download the report here</a>



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__________ ____________



Strategic Partners



Ministry of Financial Services and Economic Planning | CIEL | Dentons | Mauritius Commercial Bank (MCB) | Stewards Investment Capital | 2Futures



Key Contributors



Ministry of Finance | Ministry of Tourism | Accenture | African Leadership University | MITCO | Oak Group | Peach Payments | Standard Chartered Bank (Mauritius) | TDB Group | Trident Trust



Collaborators



Contentify | Think Interactive | GDC Photos



___________ ______________



A Meaningful Mauritius – In the Words of Key Leaders



&#8220;Our financial sector&#8217;s capacity to adapt and innovate is central to Mauritius&#8217; success as an International Financial Centre. By embracing digitalization and sustainability, we continue to be a beacon of resilience and opportunity for investors.&#8221;–Dr Jyoti Jeetun, Minister of Financial Services and Economic Planning



“As Mauritius continues to strengthen its position as a key business enabler between Africa and the world, its evolution as an IFC will be focused on facilitating higher capital flows into Africa, the expansion into specialized financial services like fintech, digital assets, and sustainable finance and the adoption of advanced technologies, alongside reinforcing cybersecurity.”–Thierry Hebraud, CEO of Mauritius Commercial Bank



“Mauritius stands as a beacon of stability, transparency, and opportunity in an ever-changing global investment landscape. For investors looking to harness the growth potential of Africa, Mauritius has a unique proposition, that of being both a springboard to the African continent and a final destination.&#8221;–Priscilla Balgobin-Bhoyrul, Senior Partner &amp; Chairperson of Dentons Mauritius



&#8220;Mauritius provides a robust regulatory framework, a prime strategic location, and a highly attractive investment climate, all of which are instrumental in driving growth and attracting global partners.”–Group Chief Executive Guillaume Dalais of CIEL



“Mauritius is drawing increasing interest from African investors, particularly those looking to secure permanent residency through real estate. With a minimum property purchase of USD 375,000, investors and their families can obtain residency, making it an attractive option for those seeking stability and long-term opportunities.”–Junaid Salehmohamed, Chief Executive Officer of 2Futures



“The Mauritius International Financial Centre remains instrumental in bridging global markets, offering a stable, well-regulated, and business-friendly environment for international investors. Leveraging the advantages of the Mauritius IFC, we work toward shaping a ‘Meaningful Mauritius’– one that nurtures financial excellence, innovation, and lasting impact.” –Bilal Adam, Chief Executive Officer of Stewards Investment Capital

Mauritius 1

Mauritius 2025: A New Wave of Development

Shrouded in mystery, Adam’s Calendar—also known as ‘Africa’s Stonehenge’—is believed to be one of the oldest human-made structures on Earth. Perched on a plateau in Mpumalanga, South Africa, this ancient stone circle has sparked endless theories about its purpose, from an astronomical calendar aligned with the sun and stars to a sacred site for a lost civilization.



Some say it dates back 75,000 years, challenging everything we think we know about Africa’s past. It stands as a reminder of a sophisticated pre-colonial world — one that understood the land, the skies, and, perhaps, even the energy beneath their feet. That sense of wonder, of reconnecting with something ancient yet still so relevant today, lent the journey a deeper significance. And making it in the Volvo EX90, a car that quietly redefines what progress looks like, felt more than fitting.



Landing in Johannesburg, I had a vague idea of what awaited me, but I wasn’t fully aware of its cultural significance. However, nothing could have prepared me for the sheer majesty of the vistas or the silent reverence that settled over the scene as we arrived.



The vessel that took me there was as remarkable as the destination itself. Finished in Sand Dune, a golden metallic hue reminiscent of a beach at sunset, the all-electric Volvo EX90’s minimalistic styling hinted at an equally minimalist yet inviting cabin.



The intuitive electric seat controls made finding my ideal driving position effortless. The clutter-free cabin enlivened by elegant wood trim and high-quality, sustainable materials, features two seamlessly integrated display screens. The 14.5-inch central display houses most of the vehicles settings, while a slim display in front of the driver shows essential information, such as speed and range.



With up to 650km of range—more than enough for a foray into Mpumalanga’s most fascinating corner—I steered onto the N4 and headed for the Place of the Rising Sun. Immediately, the air-sprung suspension smoothed out Johannesburg’s notoriously rugged roads, absorbing imperfections with minimal fuss.



Perhaps what impressed me most was the EX90’s ability to cover great distances. Range anxiety—a common concern among EV drivers—was virtually non-existent. Equipped with a 111-kWh battery, the luxury SUV easily handled provincial travel. It’s proof that long-distance motoring in an electric car isn’t just possible, it’s practical.



The drive was almost meditative, a feeling that would surface again at Adam’s Calendar later that day. Arriving at the hallowed grounds, we were greeted by Edwin, our knowledgeable guide, regarded as one of the leading authorities on this mysterious site.



Setting off on a gravel forestry road, the EX90’s suspension continued to impress, soaking up undulations that would unsettle a lesser luxury vehicle. Gliding through the tree-lined path, it was almost impossible to believe that something so awe-inspiring lay hidden in such an unassuming location.


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The megalithic stone calendar gained attention by pilot, Johan Heine, who stumbled upon the ancient site, where five-ton dolomite stones protrude from the earth, with a towering stone circle in the background.



As the EX90 effortlessly climbed toward its destination, I couldn’t help but think it was the ideal vehicle for exploration. Not only is it comfortable to drive, but its lack of carbon emissions means it can venture into nature without leaving a footprint. Adam’s Calendar overlooks untouched landscapes that have remained largely free from modern industry — a stark contrast to the metropolis we had left behind.



Approaching the site—almost with a sense of trepidation—one must wonder: What was its true purpose? Was it truly an astronomical tool? Does it harness power, as many believe? Or is it a sacred site that continues to attract those seeking spiritual experiences? Regardless of interpretation, one thing is clear: it showcases the ingenuity of a sophisticated pre-colonial civilization. How these stones were transported to this cliffside remains a mystery that even historians struggle to explain.



Like the EX90, which fosters a sense of calm through its hushed operation and flawless ride, Adam’s Calendar evokes a similar tranquility — albeit on a far grander scale. Standing among the imposing stones, surrounded by nature’s stillness and bathed in the amber glow of the African sun, one can’t help but feel at peace, if only for a moment.



While some believe Adam’s Calendar is an energy-channeling device—possibly even linked to other ancient sites—it felt fitting to take the EX90, one of the world’s most advanced electric vehicles, to a place that may have once represented the pinnacle of human achievement. If there is any truth to the idea that this site harnesses the Earth’s natural energy, it’s fascinating to consider that ancient civilizations once pursued ideas that today’s shift to electric mobility mirrors—relying on sustainable, renewable energy instead of depleting resources.



Ancient civilizations—like those that built Adam’s Calendar—designed their world to work with nature, not against it. Modern industry has abandoned this ethos for far too long, prioritizing profit and excess at the planet’s expense.



The EX90 represents a return to those principles. Volvo has exceeded expectations in sustainable innovation without sacrificing the comfort, performance, or practicality that modern motorists expect. With effortless performance and refinement, the EX90 competes with and surpasses the best petrol-powered SUVs in myriad ways.



Its zero-emissions powertrain allows for long-distance travel without burdening the climate. However, the EX90’s sustainability extends beyond the drivetrain. Volvo has integrated 15% recycled steel, 48 kg of recycled plastics and bio-based materials, and 25% recycled aluminum into its construction, demonstrating that innovation doesn’t have to come at the planet’s expense. Actual progress isn’t about discarding the past; it’s about rediscovering principles that have stood the test of time.



Departing Adam’s Calendar and Kaapschehoop, a herd of wild horses appeared on the horizon. This unexpected sight underscored the profound sense of wonder this ancient site evokes — an experience that feels as timeless as the stones themselves.



Adam’s Calendar serves as a reminder that South Africa is home to its own unique heritage, offering a depth of history and natural beauty often overshadowed by global icons like Stonehenge. It’s where the past and present converge, inviting South Africans to reconnect with the land and its ancient civilizations.


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="683" src="https://cms.forbesafrica.com/wp-content/uploads/2025/04/Volvo-EX90-Adam_s-Calendar-43-1024x683.jpg" alt="" class="wp-image-65239" style="width:582px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2025/04/Volvo-EX90-Adam_s-Calendar-43-1024x683.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Volvo-EX90-Adam_s-Calendar-43-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Volvo-EX90-Adam_s-Calendar-43-768x512.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Volvo-EX90-Adam_s-Calendar-43-1536x1025.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Volvo-EX90-Adam_s-Calendar-43-2048x1366.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div>


As the EX90 glided back toward Johannesburg, I couldn’t help but reflect on the journey. The parallels were striking: just as the world races toward a more sustainable future, the echoes of ancient wisdom remain. Perhaps real progress isn’t about reinventing the wheel — it’s about reconnecting with the knowledge that was always there.



The EX90 embodies this philosophy, staying true to Volvo’s legacy of safety, practicality, and quiet Swedish refinement while boldly stepping into a new era of electrification and sustainability.

Volvo EX90 Adam_s Calendar-15

From Minimalistic Drive To Megalithic Destination: A Meditative Journey To Adam’s Calendar

The future of business mobility has arrived. <a href="https://consumer.huawei.com/za/offer/huawei-smartphones/mate-xt-ultimate-design-buy/">Huawei’s HUAWEI Mate XT | ULTIMATE DESIGN</a>, the world’s first tri-fold smartphone, is now available in South Africa, ushering in a new chapter in device convergence, flexibility, and professional productivity.



With the local arrival of the HUAWEI Mate X6 alongside it, South African professionals now have access to not one but two of Huawei’s most advanced foldables. Together, they mark a leap forward in design innovation and mobile capability–but the Mate XT takes center stage.



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="16000" height="8000" src="https://cms.forbesafrica.com/wp-content/uploads/2025/04/Mate-XT_Product-KV_Horizontal_EN_RGB-IMAGE-1-1.jpg" alt="" class="wp-image-65125"/></figure>



All of this is being unveiled on the same day Huawei announces its new partnership with Mamelodi Sundowns Football Club. Because when it comes to innovation, performance, and winning mindsets, Huawei knows champions recognize each other.



Work Without Limits, Wherever You Are



The <a href="https://www.youtube.com/watch?v=W23qn4UiYAk">Mate XT</a> transforms from a slim, pocketable smartphone into a 10.2-inch tablet-sized powerhouse. Whether you’re collaborating on presentations, reviewing dashboards, handling spreadsheets, or managing a packed diary on-the-go, this device adapts instantly to the way you work.



Its triple-fold structure supports seamless multitasking across multiple screens, enabling fluid productivity once reserved for desktops. With the Multiview in One experience, professionals can shift between single, dual, and triple-screen modes to suit every business moment.



Innovation that means business



Despite its complexity, the Mate XT is slim and just slightly thicker than a standard smartphone when folded, and the world’s thinnest foldable at just 3.6mm when open. Its ultra-thin leather finish adds a sophisticated, executive look, while maintaining durability and lightness.



Huawei’s Eonic Curves lens design, crafted over 22 days through 78 high-precision processes, demonstrates the same attention to detail found in the world’s best industrial design.



Power, precision, and performance in one



The Mate XT’s 3K HUAWEI X-True™ Display delivers crisp, high-resolution visuals for clearer presentations, document editing, or client video calls. Underpinning it is a hinge mechanism made from ultra-high strength steel which is engineered for reliability under the pressure of frequent folding.



Its HUAWEI XMAGE camera system includes a 10-step adjustable physical aperture and up to 5.5x telephoto zoom, ensuring high-quality image capture for content creators, visual professionals, or anyone who relies on visuals to tell their brand’s story. The Ultra Speed Snapshot feature is ideal for capturing fast-paced moments in the field, the breakroom, the boardroom, or at a company function.



In meetings, on planes, between client visits, or working remotely, the Mate XT offers a full-screen productivity experience that travels with you. It’s equally suited to boardrooms and business lounges, blending executive appeal with transformative technology.



Prefer a single fold? The Huawei Mate X6 delivers



Alongside the tri-fold Mate XT, the HUAWEI Mate X6 offers a durable, ultra-thin alternative for professionals who want a more compact form factor without compromising power. Featuring dual OLED displays protected by 2nd Gen Kunlun Glass and a high-performance Ultra Chroma Camera, it’s an ideal device for demanding business users.



For leaders who think ahead



The launch of the world’s first tri-fold smartphone is a massive technological milestone and the HUAWEI Mate XT | ULTIMATE DESIGN challenges conventional ideas about mobile devices, offering professionals a flexible platform to do more, lead smarter, and work without boundaries.



The Mate XT and HUAWEI Mate X6 are available at <a href="https://consumer.huawei.com/za/offer/huawei-smartphones/mate-xt-ultimate-design-buy/">Huawei’s official online store</a> and Huawei Experience Stores in select retailers across South Africa.



April Sale Pricing: From 1–30 April 2025



Pricing HUAWEI Mate XT: R69,999.00 ($3,622) or from cellular operators for between R2,999.00 ($155) and R3,099.00 ($160) a month over 36 months.



Pricing HUAWEI Mate X6: R44,999.00 ($2,329) or from cellular operators for between R1,599.00 ($82) and R1,799.00 ($93) a month over 36 months.



For the month of April, customers purchasing a HUAWEI Mate XT |ULTIMATE DESIGN, will receive a year’s free Premium Service, including one year HUAWEI Care+, VIP Services and a free screen protector.



The future of mobile productivity is here. Unfold what’s next.

MateXT_Lifestyle_Social_Resize_MateXT_Resize_1200x628_11-IMAGE 2

Designed for Visionaries, Built for Momentum: The World’s First Tri-Fold Smartphone Has Landed

Spotify’s EQUAL program is shaping culture and levelling the music playing field for women.



African music is emerging as a powerful force, rich in storytelling and cultural expression. Contributing to this global movement are bold and talented women artists who are shaping its sound and redefining its culture.



These artists are breaking boundaries and setting new standards for the industry, sparking movements across the continent through their lyrics, performances, and artistic expressions. Icons like Tiwa Savage, Teni, <a href="https://open.spotify.com/artist/6brKi6i5SusNnoKcSlKAan?si=XJ2G7w-ESxiwFWKZp_E4Bw">Nomfundo Moh</a>, DBN Gogo showcase how music serves as a powerful medium for cultural exchange, bridging gaps between generations and nations.


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="693" src="https://cms.forbesafrica.com/wp-content/uploads/2025/04/Lusanda-1024x693.png" alt="" class="wp-image-65074" style="width:544px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2025/04/Lusanda-1024x693.png 1024w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Lusanda-300x203.png 300w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Lusanda-768x520.png 768w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Lusanda-1536x1040.png 1536w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Lusanda.png 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div>


For many women in music, the struggle isn’t about making hits; it’s about just being heard. The lack of exposure limits opportunities for collaborations, airplay and global reach. It’s a cycle that stifles growth and innovation, forcing many talented women musicians into the shadows.



<h3 class="wp-block-heading" id="h-amplifying-voices-across-the-continent"><a></a>Amplifying voices across the continent</h3>



Change is possible, and in 2021, Spotify took a decisive step toward breaking these barriers with the launch of the Spotify EQUAL program, a game-changer for women artists worldwide. At the heart of EQUAL is its mission to increase the representation of women in music.



By dedicating global and local playlists exclusively to women artists, Spotify has given them a platform to reach millions of listeners who might not otherwise have discovered their music.



The <a href="https://open.spotify.com/playlist/37i9dQZF1DWU8quswnFt3c?si=T7L-DZlOSr2J6qO4Uvx7hA">EQUAL Global playlist</a>, along with region-specific ones like <a href="https://open.spotify.com/playlist/37i9dQZF1DX35vibahyjHG?si=7ySPds8tQ2qomfGM-CLvMQ">EQUAL Africa</a>, has been instrumental in providing emerging and established women artists the visibility they deserve.



<h3 class="wp-block-heading" id="h-a-growing-movement-for-gender-equity-in-music"><a></a>A growing movement for gender equity in music</h3>



Through the EQUAL Africa initiative, women artists from Ghana, Nigeria, South Africa, Kenya, and beyond have gained visibility on a global stage. Names like <a href="https://open.spotify.com/artist/3ZpEKRjHaHANcpk10u6Ntq?si=8qbhpWosQm2C-Evmyw0SDg">Ayra Starr</a>, Gyakie, FAVE, as well as Nikita Kering and most recently Demi Lee Moore have been featured prominently, benefiting from the exposure and resources provided by Spotify.



The impact of the program is visible. Within six months of the global EQUAL program launch in March 2021, EQUAL playlists had cumulatively collected 29 million streams from 177 different markets.


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="693" src="https://cms.forbesafrica.com/wp-content/uploads/2025/04/Chipego-1024x693.png" alt="" class="wp-image-65073" style="width:564px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2025/04/Chipego-1024x693.png 1024w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Chipego-300x203.png 300w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Chipego-768x520.png 768w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Chipego-1536x1040.png 1536w, https://cms.forbesafrica.com/wp-content/uploads/2025/04/Chipego.png 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div>


So far, Spotify has profiled and amplified the voices of close to 40 African women artists on the continent, celebrating their talent while contributing to the growing global recognition of African music.



The growing momentum of African women artists is undeniable, with many of them achieving groundbreaking milestones and garnering international recognition.



<h3 class="wp-block-heading" id="h-record-breaking-success"><a></a>Record-breaking success</h3>



It, therefore, didn’t come as a surprise that South African singer Tyla, who was once part of the EQUAL program, made history as the first African artist with a solo track to surpass one billion streams on Spotify with her hit single “<a href="https://open.spotify.com/track/5aIVCx5tnk0ntmdiinnYvw?si=1c5f48ca959440cc">Water</a>”.



This achievement marked a turning point in African music, proving that solo women artists from the continent can command massive global audiences and shape mainstream music culture.



<h3 class="wp-block-heading" id="h-a-future-of-equal-opportunities"><a></a>A future of Equal opportunities</h3>



While the journey toward gender equity in the industry is still a work in progress, platforms that amplify women’s voices are paving the way for a more diverse, inclusive, and promising future.



Spotify has set the stage for transformation, but true equity in the music industry requires collective action from artists, listeners, and industry leaders alike.



Now, it’s up to us to build on this foundation and ensure that gender equity in music becomes a lasting reality.

Shekhinah

Creating EQUAL Opportunities For Economic Growth In Music

Over the past ten years, The Hive Group has been pushing the boundaries in Africa’s creative landscape. Its approach is fittingly captured in the slogan “10 years of doing BEEEG Fire Sh*t,” as it has evolved from a storytelling agency to a through-the-line advertising agency that does things differently.



By blending precision marketing, MarTech and data-driven insights and human capabilities, The Hive Group has redefined advertising in Africa.



The agency has expanded into three specialized subsidiaries:



<ul class="wp-block-list">
<li>IdeaHive, which focuses on brand communications and ensuring that every aspect of a client’s message is compelling and impactful.</li>
</ul>



<ul class="wp-block-list">
<li>TechHive, which serves as the intelligence unit, providing data analytics, consumer insights, and creative efficiency to optimize campaigns and enhance customer engagement.</li>
</ul>



<ul class="wp-block-list">
<li>AmplifyHive, which specializes in activations and influencer marketing, leveraging insights to craft targeted, high-impact brand experiences.</li>
</ul>



These subsidiaries work synergistically, ensuring that The Hive Group delivers precision marketing differently—blending performance-driven advertising with brand communication strategies.



The Power of Data + Technology-Driven Insights



Through TechHive, the agency gathers data analytics and consumer insights that allow for deep segmentation and a better understanding of customer behavior. By leveraging this intelligence, The Hive Group can deliver hyper-personalized campaigns that drive business growth.



Beyond analytics, TechHive also enhances creative efficiencies, ensuring that the agency’s teams can focus on high-impact storytelling instead of repetitive tasks. Automation, AI, and real-time analytics streamline content production and campaign execution, ensuring both speed and effectiveness.



Navigating Business Challenges with Hyper-Personalized Strategies



The Hive Group has always recognized that a one-size-fits-all approach to advertising does not work. Through investment in MarTech and AI-driven insights, the agency adopts hyper-personalized strategies tailored to the diverse needs of clients and consumers.



By leveraging customer data, behavioral analytics, and geo-targeting, it creates precision marketing strategies that align with business goals. Whether it’s performance-driven advertising through TechHive or high-impact brand storytelling through IdeaHive and AmplifyHive, the agency ensures that clients achieve measurable business results.



Extending Beyond Business: Social Impact and Talent Development



A standout moment for The Hive Group was its collaboration with McDonald’s through the Together Mzansi initiative, aimed at uplifting local communities. This campaign worked with grassroots organizations to provide skills development, youth employment, and entrepreneurship opportunities.



Additionally, The Hive Group has prioritized talent development in South Africa. Through internship programs and mentorship initiatives, the agency has nurtured a pipeline of creative professionals, ensuring sustainable growth within the advertising industry.



Looking to the Future: Bringing World-Class MarTech to Africa



The next frontier for The Hive Group is expanding its digital and technological capabilities. The agency is focused on AI-driven marketing, augmented reality, and precision marketing through advanced MarTech tools.



As part of this expansion, The Hive Group is actively bringing world-class marketing technology to Africa, having explored cutting-edge solutions in Spain, the Netherlands, and Germany. By integrating global best practices with African market insights, the agency aims to revolutionize customer engagement and advertising strategies on the continent.



The agency is also increasing its participation in global industry conferences across Africa and Europe, forging stronger industry relationships and shaping the future of advertising.



By continuing to integrate AI, data-driven insights, and cutting-edge MarTech, The Hive Group is well-positioned to redefine marketing in Africa.



This has been a decade of precision marketing done differently, groundbreaking campaigns, and a commitment to pushing boundaries that have reshaped the African advertising landscape. As the agency steps into the future, one thing is certain: The Hive Group will continue to rewrite the rules.

Mr Yaw Image

A Decade Of Disruption: Celebrating Compelling Creativity In Africa

The country’s Vision 2030 is driving stronger-than-expected growth, boosting expansion through 2025 and beyond. Strategic investments and reforms, infrastructure mega-projects, and sustainability are shaping it as a global trade and innovation hub.



Egypt’s economic outlook is on an upward trajectory, with a projected gross domestic product (GDP) growth of 4.7% for 2025-2026, surpassing the IMF’s forecast of 4.1%. This growth is driven by bold economic reforms that attract investment across key industries and infrastructure.



Landmark projects and international partnerships are positioning the nation as a central player in Africa’s development. With a population of 115 million, 60% under 30, Egypt is capitalizing on its skilled workforce, prime location, and resources, while aiming for a 15% increase in foreign direct investment (FDI) for 2024-2025.



“Each and every action and policy reform is also linked to the 2030 agenda. We have a coherent way of spending, making sure that each pound is able to attract private investments,” states Rania Al Mashat, Egypt&#8217;s Minister of Planning &amp; International Cooperation.



As Hassan Allam, CEO of Hassan Allam Holding highlights: “We have people willing to work, capable of working. We have a government that is genuinely and truly pushing the private sector forward, helping them to deliver results, helping them to grow, helping them to invest”.



This focus on enhancing the business climate is reflected in Egypt’s increasing appeal, with its FDI steadily rising in recent years.



Infrastructure and Construction: The Backbone of Egypt’s Future



The construction sector, growing yearly at 7.4%, is central for Egypt’s transformation. Vision 2030 has driven several ambitious projects, including New Alamein City, a high-speed rail, critical seaport infrastructure, and the over 700 km² New Administrative Capital. The latter already hosts several government ministries and the nearly 400-meter-tall Iconic Tower.



Hassan El Khatib, Minister of Investment &amp; Foreign Trade, remarks: “After ten years of a major infrastructure-led economy, Egypt has invested close to $550 billion in highly needed infrastructure. We&#8217;re talking about 7,000 km of roads in new cities, public transport, and many, many projects.”



Real Estate: A Thriving Market with a Bold Vision



Real estate is bustling and is projected to grow by an impressive $30 billion by 2028.



“Egypt’s real estate market is thriving, driven by a growing population, urbanization, and demand for quality housing and lifestyle-focused developments,” describes Omar Hisham Talaat, Chief Business Development Officer at TMG Holding.



Rising incomes and global investment are calling for residential, commercial, and leisure projects, particularly around Greater Cairo, with the North Coast and Red Sea emerging rapidly.



Haitham AbdelAzim, CEO of Ora Developers Egypt elaborates: “I think most of the international investors are going to invest in the North Coast, either from Morocco, Saudi Arabia, or Qatar. All of them are interested in this area”.



The emphasis on smart, sustainable communities and mixed-use spaces is a major driver. As Omar El Tayebi, CEO of The Land Developers, highlights: “In Egypt Vision 2030, the goal is to increase the housing footprint from 7% on Egyptian land all the way up to 14%. We see growth across 27 governorates with new cities”.



Energy: Self-Sufficiency and Sustainability Focus



Egypt has the sixth-largest oil reserves in Africa and is already self-sufficient in traditional power generation, while boasting a world-class oil refining infrastructure that processes 38 million tons annually.



“We have over 57 partners working in upstream production and exploration, with all the major global companies operating in Egypt,” indicates Karim Badawi, Minister of Petroleum and Mineral Resources.



“Egypt has been dedicating a lot of resources to Africa and will continue to do so. There’s always a strategy from the leadership that Africa is our core market,” adds Ahmed Ramadan, CEO of PGESCO.



Entering a new era in energy, Egypt is set to expand its renewable capacity to 45,000 megawatts from projects under construction in upcoming years. The country is prioritizing wind, solar, and green hydrogen, aiming for 42% of its power from renewables by 2030.



Mohamed Mansour, CEO of Infinity Group, points out that “the amount of land that we can use for renewable energy projects would satisfy our local demand, plus a lot of demand from outside of Egypt”.



Large-scale works, such as the 1,600 MW Benban Solar Park—the largest in Africa—are strengthening Egypt’s energy transition leadership, while local companies are also driving major wind and solar projects throughout Africa.



Industrial Growth: Boosting Global Competitiveness



The Egyptian industrial fabric is undergoing major expansion, targeting to triple exports over the next five years. Industries such as textiles, chemicals, machinery, and food products are conquering markets across Europe, Africa, and the MENA region.



Ahmed Kouchouk, Minister of Finance, notes that recent reforms are directed at boosting competitiveness. “We are taking measures, especially for young firms, for entrepreneurs and professionals, introducing simple integrated tax systems with a lot of incentives, but also building trust,” he elaborates.



Yasmine Khamis, CEO of Oriental Weavers Carpets, emphasizes the strategic significance of the country’s world-acclaimed textile industry: “The sector in Egypt is very important historically and strategically. It’s a relatively labor-intensive industry, which is perfect for Egypt geographically and for its labor force”.



Tourism: From Ancient Wonders to Modern Escapes



In 2024, Egypt attracted 15.7 million tourists, breaking its own record for the second consecutive year. The coral-garnished Red Sea, Sharm El Sheikh, Sahl Hasheesh, and Hurghada are becoming global hotspots where splendid coastal resorts blend top-class leisure, entertainment and retail.



“The flights have increased, from the U.K., from different Eastern countries, and from European countries. That means the demand is here,” says Jacques Peter, CEO of Savoy Group Sharm El Sheikh.



Egypt is also diversifying its tourism offerings to meet growing demands. As Sherif Fathy, Minister of Tourism &amp; Antiquities, notes, “our target is to double the number of rooms we have today by 2031, in order to be able to attract 30 million tourists”.



The country’s new crown jewel is the Grand Egyptian Museum (GEM), set for official opening in July 2025. A modern architectural marvel, it bridges ancient heritage with contemporary art and events.



Merette Elsayed, CEO of Legacy, the managing company, explains: “The GEM is much more than a museum. It will be a hub for all cultural activities, from music and arts to design, connecting the past with the future”.



Growing Global Presence



As the American Chamber of Commerce in Egypt President, Tarek Tawfik concludes, “We have a very diversified industrial base, agriculture economy, mining, oil and gas economy, from tourism to logistics… The whole spectrum of industrial activities are present.”



Egypt is set for continued growth, ready to dwarf its own records, while blending rich heritage with modern development to solidify its position as a leading global player.

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Egypt’s Economic Leap Powered By Reform And Strategic Investment

The continent’s logistics ecosystem has long been a labyrinth of inefficiencies. Moses Enenwali, the founder of Topship, understands this better than most.



Moses Enenwali’s journey into logistics began at 18 when he was importing coffee beans from Nigeria to the U.K. It was then that he saw the complexities of international shipping firsthand—a fragmented, opaque system riddled with inefficiencies.



Years later, after working with companies attempting to innovate in the space, he launched Topship as a response to an unexpected opportunity during the pandemic: the realization that passenger planes could be repurposed for cargo. What began as a crisis-time experiment has since evolved into a leading tech-driven logistics platform, bridging the gaps in international trade for businesses across the African continent.



“The provider that helps you import raw materials from China may not be suited to deliver finished goods to customers in the U.K. or the U.S.,” Enenwali explains.



Topship solves this by offering businesses a unified, tech-enabled platform that provides optimized shipping solutions based on cost, speed, and customs requirements.



The company has also addressed regulatory bottlenecks, recognizing that over 80% of customs delays stem from improper documentation. By integrating a smart documentation system, Topship has significantly reduced delays, allowing businesses to focus on scaling rather than shipping headaches.



But, the true magic of Topship is in its technology stack. Inspired by consumer tech experiences like Uber and Airbnb, Enenwali’s team has built an integration layer that simplifies an otherwise chaotic industry.



“Most would see ten different players, endless calls, and paperwork nightmares; we saw an opportunity,” he says.



The platform connects budgeting systems, real-time price discovery engines, air and sea freight carriers, and customs clearance protocols. This ensures that businesses—whether a startup fashion brand in Lagos, Nigeria or a growing agribusiness in Accra,Ghana—can move goods globally without friction.



Expansion has been strategic rather than aggressive. Rather than chasing geographical footprints, Topship prioritizes trade routes with high demand but low technological penetration. This approach has fueled its growth, including its recent foray into China, an essential market for African businesses sourcing raw materials. Strategic partnerships have also been key.



“No single player can provide every service in this industry. That’s why our partnerships with DHL, FedEx, and Flexport are critical. We integrate their strengths into our platform, making international shipping seamless for African businesses,” Enenwali says.



With a $3 million investment led by Y Combinator and Flexport, Topship is poised to become a dominant force in Africa’s trade infrastructure. Enenwali sees his company as more than a logistics provider; he envisions it as a catalyst for Africa’s trade renaissance.



“In the next five years, we’ll see more African countries exporting finished goods to global markets. We want to be the infrastructure that powers that shift,” he says.



For aspiring tech founders, Enenwali’s advice is clear: “Everything is up for disruption. The problems that seem insurmountable today are the opportunities that will define the next decade. Stay optimistic, because we’re living in the most exciting time to build.”



With Topship, he isn’t just saying it—he’s proving it.

IMG_5180 (1)

Building The Backbone Of African Trade

For some consumers, coffee isn’t just a drink; it’s a part of life. Kivu Noir has emerged as a beacon of excellence, showcasing the richness of Rwandan coffee culture to the world.



Rooted in sustainability, community development, and uncompromised quality, Kivu Noir, founded in 2018 through Caferwa Ltd, is a leader in Rwanda’s coffee industry.



The company operates five coffee washing stations located in different regions in Rwanda: Nkora, Buliza, Shangi, Kigeme, and Cyebumba. These stations are strategically positioned in different microclimates, allowing Caferwa to grow coffee beans with distinct flavor profiles and contribute to the rich taste of Rwandan coffee.



In its earlier days, Caferwa focused on wholesale coffee exports, positioning it as a commodity to the global market. This business model was successful in many respects, but it left the local farmers vulnerable to global price fluctuations.



The launch of Kivu Noir changed everything. By roasting and packaging coffee locally, Caferwa didn’t just create a product – a brand was born, signaling a transformative shift towards value addition, sustainability, and direct consumer engagement. This transformation not only ensured better returns but also allowed Rwanda to showcase its coffee directly to global consumers.



Between 2020 and 2022, Arabica coffee prices fluctuated, driven by climate shifts and global production uncertainties. The Covid-19 pandemic worsened the situation with shipping delays and labor shortages, further increasing coffee commodity prices.


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="684" src="https://cms.forbesafrica.com/wp-content/uploads/2025/03/Kivu-Noir-Café-Kigali-Rwanda-1024x684.jpg" alt="" class="wp-image-64991" style="width:580px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2025/03/Kivu-Noir-Café-Kigali-Rwanda-1024x684.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2025/03/Kivu-Noir-Café-Kigali-Rwanda-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2025/03/Kivu-Noir-Café-Kigali-Rwanda-768x513.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2025/03/Kivu-Noir-Café-Kigali-Rwanda-1536x1025.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2025/03/Kivu-Noir-Café-Kigali-Rwanda.jpg 2000w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div>


For companies reliant on raw coffee exports, these fluctuations brought many challenges, however Caferwa adapted by shifting from green coffee exports to roasted coffee production. According to the company, in 2018, green coffee made up 90% of the company sales but, by 2023, this had dropped to 70%. Caferwa aims to strategically grow the sale of roasted coffee to account for 80% of its revenue by 2025-2026.



Behind Kivu Noir’s success are over 7,000 Rwandan farmers who do more than grow coffee; they shape its future. The company ensures fair pay, healthcare, and education for these farmers, making them true partners in the business.



The company’s focus on roasted coffee and direct consumer sales allows it to mitigate these price fluctuations by controlling every stage of production from growing and harvesting to roasting and packaging the final product, locally. And it shields farmers from the volatile swings of the global commodity market, creating a sustainable model for all.



Kivu Noir continues to grow its visibility on the global stage by offering consumers direct delivery through its website by shipping the commodity to coffee lovers around the world to enjoy.



The impact of the brand and its parent company, Caferwa, go beyond coffee. Through the Brewing Dreams project, the company is able to grow coffee communities through the sale of value-added products. On the national day of community service in Rwanda (Umuganda Day), all coffee sales from Kivu Noir’s cafés are donated to support educational and care initiatives, helping the families of its farmers and fostering community empowerment.



The initiative benefits farming communities by building nurseries and daycare schools at coffee washing stations; and it started with the Nkora region. In 2023, a school, built in collaboration with the Roy Everest Junior Foundation, celebrated its 10th anniversary. The expansion of this initiative



to other coffee washing stations is underway, beginning with Buliza, as part of Caferwa’s strategic plan to extend the project.



Kivu Noir has already established a strong presence in Kigali, with cafés in Kimihurura and Norrsken House. These cafes have become hubs for professionals, entrepreneurs, and tourists who go to enjoy a premium coffee experience in dynamic, community-driven environments. Each café showcases the brand’s commitment to quality and sustainability, offering consumers a taste of Rwanda’s finest coffee.



The brand’s expansion will continue with a new café opening in Zaria Court, Kigali’s latest urban development. These ambitions also extend internationally, with plans for a flagship café in Dubai, tapping into the UAE’s growing specialty coffee market.



Kivu Noir’s story is one of transformation, resilience, and excellence and is set to redefine Rwandan coffee, with a focus on value addition, maintaining sustainable relationships with farmers, and establishing its presence globally. This will gradually pave the way for Rwanda to become a leader in specialty coffee production worldwide.



As the brand continues to evolve, both locally and internationally, one value remains constant: a commitment to quality and sustainability.



Whether in Kigali or on the global stage, Kivu Noir is sharing Rwanda’s coffee story with the world, one cup at a time. With every sip, it connects people to Rwanda’s journey — a celebration of community, culture, and the power of doing things differently. 



For more information, please visit <a href="http://www.kivunoir.coffee">www.kivunoir.coffee</a>

Women sorters at Buliza Coffee Washing Station.

A Coffee Brand Driven By Community Empowerment And Connection

South African singer, Demi Lee Moore’s story feels like a breath of fresh air in the often-noisy music world.



For <a href="https://open.spotify.com/artist/2RJteaG1GUmH9lQVczVkpp">Demi Lee Moore</a>, music isn’t about chasing fame; it’s about genuine connection. Creating music fluently in English and Afrikaans, her music resonates with an audience so enthralled by her sound that she has over 200,000 monthly listeners on Spotify.



In addition to a stellar performance at the recent <a href="https://x.com/ForbesWomanAfri/status/1896997837814046946">FORBES WOMAN AFRICA</a> Leading Women Summit, Moore was Spotify Africa’s EQUAL<a href="https://open.spotify.com/genre/0JQ5DAqbMKFPw634sFwguI"> </a><a href="https://open.spotify.com/genre/0JQ5DAqbMKFPw634sFwguI">A</a>rtist for March – a global initiative that supports women’s music through education, inspiration and networking opportunities, showing the platform’s support for female artists all year round.



Q. How does your fluency in both English and Afrikaans enhance the depth of your music?



A. I believe it has allowed me to reach a larger number of people through my music. It has also opened a lot of doors and possibilities to work with other artists around the world. My love for our country has been a massive influence on my sound in Afrikaans.



Q. You have over 200,000 monthly listeners on Spotify. What’s been the most unexpected or powerful response you’ve received from a listener?



A. I have had many people come to me crying, telling me how my music inspired them, helped them through a difficult time or even helped them deal with the death of a loved one. It’s heartbreaking but so heartwarming as well.



To know that your music has changed someone’s life, even if it’s just as small as making someone’s day better, is the best thing you can ever hear. It makes it all worth it.


<div class="wp-block-image">
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Q. In an industry where streaming and algorithms shape success, how do you balance staying true to your artistry while navigating the business side of music?



A. I strive to stay as authentic as possible. As an artist, your purpose is the most important part of your career. As soon as you stray away from who you are and the message you want people to hear, you not only lose yourself but your audience as well.



Q. Success is often measured in charts, awards and streams but what does success truly look like for you?



A. Success to me is happiness. Am I happy with what I am doing? Am I happy with how I am doing it? Am I making other people happy? That is how I measure my success.



Q. If you could collaborate with any female artist—past or present—to create an anthem for women’s empowerment, who would it be and what would the song be about?



A. I would love to <a href="https://open.spotify.com/artist/2RJteaG1GUmH9lQVczVkpp/featuring">collaborate</a> with CAM, a country artist from America. She is not only an incredible artist, she is also a fierce woman, a powerhouse when it comes to writing, and just a stunning human being. I think if we had to do a song together it would no doubt be a country song. I have had the opportunity to share a stage with her and it was incredible!



Q. In what ways have you contributed to breaking down barriers for women in the South African music scene, and how do you encourage other female artists to take control of their careers?



A. In a male-dominated industry, it’s very difficult to break through as a woman but I have found that perseverance and consistency are the key to success in this industry. I have always been a firm believer in the fact that you need to do the work if you want any sort of reward. I am always looking for new ways to broaden the experience for my listeners, whether it’s English country or Afrikaans pop. I don’t ever sit around and wait, I am always planning something and I believe that has been a massive part of my success in the music industry. Even if you are better, you will still have to work harder.



Q. Do you think female artists are expected to be role models? If so, how do you balance your artistic integrity with the industry’s demands?



A. I do believe there is a certain responsibility, especially as a female artist. If you are in a position of influence, you automatically become a role model to someone. You have little girls looking up to you and the pressure of always being on point can be a lot. That being said, I always try to stay true to who I am. I am always aware that somewhere, there is a little girl with the same dreams I had. My goal is to show that it is possible.



It’s clear that for Moore, success isn’t just about hitting certain numbers or winning awards; it’s about the simple stuff: being happy with <a href="https://open.spotify.com/prerelease/5nA18EtH54ypXuOOz2jAmA">her music</a>, creating it in a way that feels right and knowing it might actually touch someone’s life in a meaningful way.

Primary Photo Demi Lee Moore photo by Wilhem Botha

The Strategic Secret To An Enduring Appeal

The space industry is evolving rapidly, and companies that can make satellite operations simpler, more affordable, and more accessible are leading the way.



Remos Space Systems, a rising innovator in satellite communications technology, has just secured €1 million ($1.09 million) in funding to expand its groundbreaking solutions globally. The company develops software-based devices called modems, which help satellites talk to ground stations on Earth.



While the funding signals a major step for the company, at the heart of this expansion lies a vision deeply rooted in African heritage and a drive to make space technology more accessible worldwide.



A Vision Rooted in African Heritage



At the helm of Remos Space Systems is co-founder and CEO Dr Moses Browne Mwakyanjala, a Tanzanian-born engineer whose journey epitomizes the fusion of African heritage with cutting-edge technology.



After earning his Ph.D. in software-defined radio technology in Sweden, Dr Mwakyanjala co-founded Remos in 2021 with Thilini Aracchi and Petter Lindberg. Their mission: to transform satellite ground operations with cost-effective, scalable solutions.



For Dr Mwakyanjala, this endeavor is more than just business; it is a means to bridge technological gaps and cultivate partnerships that benefit both emerging and established space markets. As part of its global expansion, Remos is actively engaging with the African space ecosystem, aiming to provide high-quality, cost-efficient satellite communication solutions.



Rethinking Satellite Ground Operations



Satellite communications are evolving rapidly, but traditional ground stations remain expensive, complex, and difficult to scale. With thousands of new satellites expected to be launched in the next few years, the need for innovative solutions has never been greater.



Remos Space Systems is addressing this challenge by developing software-defined solutions that eliminate the rigidity of traditional hardware-based systems.



By replacing expensive hardware with software-driven alternatives, Remos is not just innovating in satellite ground operations – it is democratizing access to space technology.



Whether through its software modems, ready-to-deploy ground stations, or its comprehensive capacity-building package, the company is providing cost-effective tools that enable institutions to enter the space sector with minimal barriers.



Strategic Expansion and Global Market Impact



Remos’ growth strategy is not only about expanding its geographical footprint but also about driving sales through strategic collaborations and technological innovation. The company has already received recognition from the National Aeronautics and Space Administration (NASA) in its latest State-of-the-Art of Small Spacecraft Technology report, further validating its contributions to the industry.



Dr Mwakyanjala’s African heritage plays a key role in this expansion strategy. His deep understanding of the region’s challenges and opportunities positions Remos to tailor its offerings effectively, providing technological solutions that address local needs. By working closely with African nations, Remos aims to contribute not just to technological advancements but also to socioeconomic development through improved connectivity and data access.



A Future Powered by Innovation and Collaboration



The recent €1 million ($1.09 million) funding round underscores the confidence investors have in Remos’ vision. These funds will be directed toward scaling operations, enhancing product offerings, and strengthening the company’s market position globally.



For organizations in the satellite industry, Remos presents a compelling value proposition:



● Cost-Effectiveness: Software-defined solutions significantly reduce operational costs.



● Scalability: Flexible systems adapt to a wide range of satellite mission requirements.



● Future-Proofing: Compatibility with evolving satellite technologies safeguards investments against obsolescence.



As the demand for efficient and affordable satellite communication solutions continues to grow, Remos is well-positioned to lead the charge. The company’s trajectory from a startup to a global player in space communications is a testament to innovation, strategic foresight, and the power of cross-continental collaboration.



Remos Space Systems is not just shaping the future of satellite communications; it is building bridges between continents, fostering global connectivity, and setting new benchmarks for accessibility in the space industry. For more information on Remos Space Systems, visit remosspace.com. The company will also be sponsoring the upcoming NewSpace Africa Conference 2025 in Cairo, Egypt, from April 21-24, 2025, providing an opportunity for stakeholders to engage and explore its cutting-edge solutions firsthand.

Co-founders (from L to R- Dr. Moses and Petter) 1

Shaping The Future Of Satellite Communications With Scalable Ground Station Solutions

The telecommunications sector has taken a giant leap. It has enabled all sectors of the economy to experience dynamic growth. The sector’s Midas touch has been on oil and gas, manufacturing, agriculture, media and publishing, real estate and hospitality, among others. And they have turned gold. The power of telecom has touched all parts of the Nigerian economy.



<a href="https://cms.forbesafrica.com/wp-content/uploads/2025/03/Telcoa.pdf">Download the full report here</a>



<div data-wp-interactive="core/file" class="wp-block-file aligncenter"><object data-wp-bind--hidden="!state.hasPdfPreview" hidden class="wp-block-file__embed" data="https://cms.forbesafrica.com/wp-content/uploads/2025/03/Telcoa.pdf" type="application/pdf" style="width:100%;height:600px" aria-label="Embed of Telco."></object><a id="wp-block-file--media-c648e3c1-1395-4325-827b-bdaad359476b" href="https://cms.forbesafrica.com/wp-content/uploads/2025/03/Telcoa.pdf">Telco</a><a href="https://cms.forbesafrica.com/wp-content/uploads/2025/03/Telcoa.pdf" class="wp-block-file__button wp-element-button" download aria-describedby="wp-block-file--media-c648e3c1-1395-4325-827b-bdaad359476b">Download</a></div>



For instance, the telecom sector is not only a fundamental part of Nigeria’s infrastructure but also a key enabler of economic development. Data and mobile devices have become ubiquitous. Mobile devices are essential tools for millions of Nigerians. Mobile devices allow Nigerians to be connected, anywhere, everywhere, giving them access to the internet, throwing up opportunities to engage in e-commerce and digital financial services. Mobile money is thriving. Through telecom, millions of unbanked Nigerians are banked. E-commerce platforms have risen. The digital economy is sprouting, giving the economy an elixir. It has solidified the sector’s contribution to Nigeria’s economic growth.



Nigeria has recorded a steady increase in mobile phone users since 2001 when technology touched our land. Data and voice subscriptions have ballooned. The tele-density has soared. Nigeria has one of the highest mobile penetration rates in Africa. The Average Revenue Per User has swollen, and Custimer Lifetime Value is climbing. The standards of operations have improved. The sector has evolved into one of the most significant contributors to the country’s economy, playing a pivotal role in driving growth, job creation, and technological advancement. Over two decades, the sector has witnessed remarkable transformation, driven by the advent of mobile technology and market liberalization.



Nigeria is one of the largest telecommunications markets in Africa. The Nigerian Communications Commission (NCC) reported that the sector contributed over 14% to the nation’s GDP in 2024. It provides jobs for millions: network engineers, customer service personnel, mobile handset manufacturing, mobile banking and digital services. These are some of the keystones. Outside of these, the sector has expanded the economy. It has enhanced access to information and communication technologies, healthcare, and business, governance, government services, digital identification, voter registration and e-health initiatives.



These areas have become more accessible through mobile devices. The expansion of broadband internet, particularly 4G and 5G technologies, has helped transform education and manufacturing, enabling Nigeria to leapfrog technological development. While the market is embracing data usage, subscribers are demanding high-speed internet services. However, there is infrastructure deficit. The telecom players have continued to invest in network infrastructure. Fibre optic cables are rolling out. The network coverage is expanding across Nigeria.



On the one hand, the internet access might not be as active in rural areas, but the telecom players are expanding the network in some parts of the country. Network congestion and quality of service remain a concern. These challenges are on the radar of the telecom players and the regulatory body. With the right policies, investments, and a focus on innovation, the sector is Nigeria’s catalyst, opening the economy to the digital age.



Over 20 years, telecoms have become second nature to Nigerians. Millions of Nigerians are glued to their mobile devices. They cannot live without using the device. They have become addicted to technology, and it has given their dreams wings. This edition of FORBES AFRICA’s supplement on Nigeria’s telecom titans uncovers the story of CEOs who are leading the change. These key players are moving the needle. They are ensuring the sector remains grounded. They give Nigeria and Nigerians the ability to be technology-compliant. The supplement celebrates the change-makers who are enabling Nigerians to improve relationships. Meet these key players in Nigeria&#8217;s burgeoning telecom sector and their contributions to the country’s GDP.

Brand Contributor

FORBES AFRICA SOCIAL MEDIA