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Naomi Campbell Has Big Plans For Africa

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The globally-popular Naomi Campbell was in Durban, in South Africa’s KwaZulu-Natal, for the FORBES WOMAN AFRICA 2019 Leading Women Summit, to talk about her abiding interest and investment in the African continent.


As a supermodel who  has scaled stratospheric heights in fashion, Naomi Campbell has graced global runways and magazine covers, so when she came calling in Durban for a FORBES WOMAN AFRICA event, the anticipation was bigger than any cover shoot we have ever done.

For the 2019 Leading Women Summit held in the coastal South African city for the first time on International Women’s Day, the British-born supermodel, activist, philanthropist and cultural innovator exuded her signature grace and glamor in a sea-blue Marianne Fassler dress.   

In 2017, Campbell was named contributing editor of British Vogue by its  Editor-in-Chief, Edward Enninful.

When I complimented her March 2019 cover for British Vogue, she said, considerately: “I wish I could have brought you one, I could have grabbed a copy for you from the airport [in London] yesterday.”

READ MORE | Naomi Campbell: Africa Is One Of The Leading Continents In The World

Campbell caught her break as a fashion model when she was just 15 years old, and has featured in advertising campaigns for luxury houses including Burberry, Prada, Dolce & Gabbana, Marc Jacobs, Louis Vuitton, Yves Saint Laurent and Valentino.

Beyond her work in fashion, she has used her celebrity for fundraising and non-profit initiatives across the globe. In 1997, South African President Nelson Mandela named Campbell an “honorary granddaughter” for her activism. She also now has a YouTube channel, Being Naomi.

Campbell aims to integrate African and international luxury markets “bringing storied retailers to countries such as Nigeria, South Africa and Morocco, as well as introducing African artists to global audiences”.

“The strongest woman I have met come from Africa,” she told an audience of 500 during an on-stage interview at the FORBES WOMAN AFRICA Leading Women Summit.

“There’s many great women. I was very blessed and lucky to meet Miriam Makeba when I came to South Africa. I didn’t know her story but it was just her presence. Then Winnie Mandela… I met many powerful and strong women with inner strength and I am very much attracted to women with strength. You learn from them, you take from them, you observe them and how they speak. I have always considered myself a work-in-progress.”

READ MORE | IN PICTURES | Leading Women Summit 2019

She added: “For me, modeling has been a blessing in my life. I am very grateful. It led me to meet the most amazing people. Where I am at in my life today, is to use the almost 33 years that I have been in this business to help make awareness, to open the minds to the brands that I work with and have worked with all these years.

“They need to come to this continent, not just come in and out and take, but [invest] in the infrastructure and make a commitment to the communities in Africa.”

A day before the event, when FORBES AFRICA caught up with Campbell, and before settling down for our brief interview, she began with a disarming: “What do you think is a good restaurant to go to in Durban?”

“I am tired but excited,” she had laughed. More from the exclusive interview:

You have said that you are investing in communities and infrastructure in Africa. Can you tell us more about your Africa plans?

My plans are to start serving my industry, brands and the continent. And seeing that we are such big consumers [of brands] in the rest of the world, yet we don’t have it ourselves on the continent… And it’s what works in all businesses, like fashion, architecture and technology. We are big influencers so why don’t we have these things? It’s mind-blowing, so now is the time.

READ MORE | Businesses Of The Future: 20 New Wealth Creators On The African Continent

You are working a lot with African designers?

I want to take them out into the western world and bring the western world in… so vice versa.

Are African designers in demand in the West?

Yes, because of the textiles. I don’t want to see that their textiles are copied and they don’t get credit for what they have done.

For me, the workmanship, the textiles, this is what we need to keep on the continent. We cannot allow other brands and designers from the West to come in and take your textiles.

What are some of your best memories of Nelson Mandela since your first meeting in 1993?

I have many great memories here in South Africa, and undoubtedly always with ‘grandad’, when he would send me out to the people, to different townships and villages and just put things in perspective for me.

Yes, I was coming from a fashion background, but I am a human being too and coming from a middleclass family, it’s something you feel to do, it’s not something anyone can push you to do. I am not sure what he saw in me and thought that I could do it, but I really love him and miss him.

Lending your celebrity to important causes, you have worked for global health, women’s rights etc… is there any passion project that you are working on right now?

My passion project is Africa. It is such a beautiful rich culture, with minerals and so many natural resources.

The narrative and perception also have to change. It is understood in the wrong way. 

All through your career, how have you managed to be so versatile across diverse industries?

There’s no plan to me, I just do what I feel. I [go with] gut instinct really of each thing I commit myself to doing, and I always follow through.

Where do you see yourself in five years?

Hopefully, in the continent of Africa.

READ MORE | The material of life according to textile queen Nike Davies-Okundaye

What’s it like being a contributing editor on British Vogue?

It’s great working with Edward Enniful and fun to be an editor. I travel anyway but I get to travel and interview people from all walks of life.

It’s interesting to hear other people’s lives, their experiences, strengths and their hopes to get them on their journey. It’s not really like interviews but more conversational.

What is the best part of being an African woman in the 21st century?

African women have always been extremely strong. On the African continent, people are really smart… I have always had high respect for them.

They are so smart and educated, and yet what do they do with it once they have got it, and this is where it needs to change.

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The Bookstore That erupted Like A Volcano

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A gargantuan eight-storey second-hand bookstore in the heart of downtown Johannesburg, not far from the city’s hipster havens, has for over four decades stocked nostalgia and hidden treasures on its shelves.  FORBES AFRICA stepped into the time capsule that is the Collectors Treasury.


In the mid-1970s, Rissik Street in downtown Johannesburg was a tranquil road featuring an important landmark – a second-hand bookstore that offered an escape from the city’s orchestrated chaos. It was a true literary world in a period devoid of the sensory overload of today’s technology.

Books were the only source of knowledge for the young intellectuals in bell-bottoms and halter dresses that trickled in to spend hours pouring over the treasures in this bookstore called Collectors Treasury.  

It has since moved shop from Rissik Street, and today, 45 years on, a little over a kilometer away, the same wonders, and much, much more can be found at 223 Commissioner Street. The 3,000 books, records and antiques collected since 1974 have now grown to over two million items.

All the vintage collectables are housed in an eight-storey building bursting at the seams with the sheer volume of material in it.

READ MORE | Re-constructing Johannesburg The City Of Opportunity

Brothers Geoffrey and Jonathan Klass, the co-owners of Collectors Treasury, have come to this realization, that the books are literally everywhere. From the entrance to the office where the men have to walk around them with caution, and from there, to the elevator, the staircase, the passages and even the restroom that has been turned into an impromptu storage space.

“People are definitely reading, and they are reading more.,” offers Geoffrey.

“We are at a stage where reading is not for pleasure. Reading is for utilitarian purposes because it is something that we seek to learn, something we have to know in order to advance.”

Collectors Treasury bookstore, owned by brothers Geoffrey and Jonathan Klass. Picture: Gypseenia Lion

Also a recording engineer and musician, his brother Jonathan remarks that growing up with a doctor for a father, and a mother who collected antiques, inspired them to start the business. 

Jonathan shies away from talking about his own personal collection of antiques because people always end up bargaining for him to sell it.

  Their upbringing taught the men the value of history. This is the backbone of their business.

 “Whenever we get anything into the shop, the first thing we want to know is what its origins are and where it comes from,” Jonathan says.

“You can’t know where you are or who you are in a particular context unless you know what has come before you. It is becoming part of a culture amongst the youngsters now, the so-called ‘hipsters’; they are the population coming in a lot.” 

Young, inquisitive minds, in search of a deeper understanding of the world, feed their curiosity here while others walk in to simply explore the massive bookstore. Jonathan says it provides a much-needed alternative and relief to today’s smartphone-obsessed world.

“People are stuck in an electronic loop and they can’t get out of it. They haven’t studied the people who are the masters of their craft to know where they should go. I absorbed as much material as I could, and I still do it all the time.

“That is what our shop is about. You can’t come in here for five minutes and expect to absorb what is in here.

“It doesn’t matter what you read, so long as you read because ultimately the book is the theater of the mind.”

Geoffrey argues that despite the vast amount of information shared on the internet, it won’t ever replace the simplicity of a book.

“People’s knowledge is not as in-depth as it used to be, which is why this particular generation of youngsters is more enthusiastic about older stuff than the generation that came 15 years ago,” he says.

Books on African history are the top-sellers at the store because people are looking to make sense of their place in society.

By preserving what is often discarded, the store can become a repository of tradition while it allows the bookseller to determine what to sell.

“If I banned half the books, I’d be cutting out half the cultural influencers that someone could be exposed to. We cast our net widely, and limit it simply because of the volume of material there is. We make our own choices,” Geoffrey says.

Although digital innovations continue to grow in popularity, the culture of reading for the brothers will never be substituted for the sensory experience provided by a book.

“The world does not stand still. What we often think is the beginning of the revolution is the end. I think in a lot of ways the digital experience is in the decline. It goes back to the hipsters wanting to know what came before because they want to be hands-on. They want to feel, touch and see it.

“They don’t want the black box effect. Nobody is going to come in here with something the size of a cellphone with 7,000 books loaded on it and say, ‘I want to sell my library’. No one else will buy it,” Geoffrey says.

Jonathan says the shop has hidden treasures in the form of collectables that aren’t sold by regular retailers.

READ MORE | African Music Platforms Soar As Spotify And Apple Snooze

“As a toy collector, when I see the tin toys I used to have and played with as a child, it just brings back all those memories.”

“Nostalgia is a big part of it. So many times when I am in a market stall [selling goods], somebody will come along and say, ‘this is so nice, I remember it from when I was five years old’. It may be a vase or a piece of furniture or a gramophone. It could be anything and people will remember it,” Jonathan says.

Going out on Sundays for window-shopping at any time of the day is an activity the brothers certainly miss.

Since the early 1990s, the inner city changed from being an upmarket commercial space to an area rife with crime and dilapidated buildings. But the high levels of crime and population density have not hindered the brothers’  love for the inner city and the time capsule they step into daily.

When asked how the business survived the advent of the internet, an excited Jonathan explains the exclusivity of the store and its organic growth that few can imitate.

“Nobody can start Collectors Treasury if they wanted to. It developed on its own like a chemical reaction. We started collecting some stuff and it developed into what it is now, rather like a volcano. You can’t create a volcano,” he says.

A unique passion for selling second-hand books and understanding collectables is needed to stand the test of time. For Jonathan, the online model is not feasible because it is expensive on the one side, and on the other, it minimizes the effort it takes to acquire knowledge or a skill. 

“It has got to be an educated thing. There are people trading from their homes, making it look easy. The same way people who write a book using spellcheck, or musicians using apps to write music who think they are musicians and they are not.

“The online experience is that anybody who can use a computer can become an instant ‘expert’, at times, they steal descriptions off the net, they steal inventory and market it. They do this to make out more than they know. They sound like they have a bookshop where, in fact, they have a garden shed,” Jonathan explains.

Understanding how the internet works helps buyers and sellers spot scammers from a mile away. With about 85,000 books up for sale on the internet, the brothers have expert knowledge on how to identify a legitimate seller.

Over the years, the few dealers and buyers have increased to over a million since the duo began selling online. 

“You need to build a business, and not just sell. We buy what people want, and sometimes we reject books. People usually ask why we reject, but we need to check the market and know what they will buy,” Jonathan adds.

Geoffrey shares a different sentiment about their business model. 

“There is a model; it is going with the flow. If someone wants to make money, they need to do something else. It is for the passion; as long as you are making enough to eat, the rest doesn’t matter. The stock is appreciating. If you sell it, you make money. It appreciates in value if you buy correctly,” he says.

He argues that people need to avoid the get-rich-quick syndrome as businesses differ.

“If I made a million, and I write a book on it, how many millionaires would there be? If Warren Buffet made a million, it is because the conditions at that particular time, plus his input, added up to making a million. You could give somebody the same amount of information now but time has passed and the river has flowed.

“You are not the same person that you were at the time that you made the million. I don’t think Bill Gates could make a million today because it was [under] different circumstances,” Geoffrey says.

The store houses items that are priceless from a bygone era. The brothers sell porcelain and antique figures from the early 1900s’ fashionable movement; items rarely sold by local dealers.

“The markets for the antique porcelains have dropped so much. The classical antiques that were fashionable 50 years ago are not wanted by the modern collectors to the same extent as the generation before,” Geoffrey says. “In a way, the subsequent generation tends to concentrate on buying back their youth. They buy the things that they couldn’t afford when they were younger and didn’t have any money.

“Collecting fashions shift so much. Modern collectors look for different things, but pretty is out!” The rustier and older the item, the more people want it. And they don’t mind stepping into a bookstore bursting with nostalgia and with motifs and messages from an era that has been long gone.

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Hip-Hop’s Next Billionaires: Richest Rappers 2019

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Back in 2007, Jay-Z made a bold statement in song about both his lyrical prowess and his future financial fortunes: “I’m already the G.O.A.T.–next stop is the billie.”

Sure enough, Forbes declared him hip-hop’s first billionaire earlier this month. The news caught the attention of observers around the world—not only due to the breadth of Jay-Z’s financial achievement, but because of what it means for others looking to follow in his footsteps.

“Jay-Z’s entire life is the real blueprint,” says hip-hop pioneer Fab 5 Freddy, longtime host of the show Yo! MTV Raps. “He’s one of the best examples in our lifetime of one who’s truly achieved the American dream and billionaire status.”

Naturally, Jay-Z tops this year’s ranking of hip-hop’s richest stars. Who will be the next billionaire from the rap world? The answer is almost certainly one of the names below.

richest rappers Drake
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5. Drake

$150 million

The 32-year-old Canadian is the youngest on this list by a decade, but he’s quickly gaining ground on hip-hop’s elder statesmen. Drake’s fortune grew 50% over the past year, boosted by holdings ranging from real estate to his Virginia Black whiskey, as well as a lucrative tour and new residency at the XS Nightclub in Las Vegas.

“Every year, we just want to get more prepared and better at touring and better at things that make money,” he told Forbes in 2013 (his average gross has since surged from $500,000 to more than $2 million per stop). “That’s pretty much my objective every year, other than making good music.”

richest rappers Kanye
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4. Kanye West

$240 million

A onetime protégé of Jay-Z, the superproducer has been making headlines recently for his Sunday Service, an invitation-only get-together mostly in Southern California that is reportedly frequented by the likes of Courtney Love and Tyler, the Creator. He took the show on the road in April for a Coachella service on Easter Sunday featuring appearances by Chance the Rapper, DMX and a gospel choir—while hawking socks and “holy spirit” sweatshirts. But selling church clothes alone won’t be enough to push West into ten-figure territory.

Despite declaring himself $53 million in debt and beseeching Mark Zuckerberg for $1 billion to fund future creations in 2016, West makes his debut on this list thanks to a another patron: Adidas, which lured West and his Yeezy shoe line from Nike several years ago. Our accounting of West’s wealth is almost entirely predicated on a conservative estimate of that brand’s value. As it continues to scale up, he could one day join his sister-in-law, Kylie Jenner, as a billionaire.

richest rappers Diddy
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3. Diddy

$740 million

“I started my business career at age 12, delivering newspapers,” Diddy explained two years ago in our centennial issue, where we named him one of the world’s greatest living business minds. “Since then, I’ve always understood that if I give the customers my best and service them differently, whether music, clothing or vodka, I’ll get a return on my hard work.”

The artist formerly known as Puff Daddy dips to No. 3 on this list as industry trends weigh on some of his holdings, including cable network Revolt and clothing line Sean John (though Diddy has sold much of his stake in the latter, he retains a sizeable piece). But Ciroc, the main driver of his fortune, is growing again after case volumes fell from all-time highs in recent years—making the impresario perhaps the most likely candidate to join Jay-Z in the billion-dollar club.

richest rappers dr dre
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2. Dr. Dre

$800 million

It’s been five years since Dr. Dre proclaimed himself a billionaire, but Forbes still doesn’t agree with the assessment made in the wake of Apple’s $3 billion 2014 purchase of his Beats By Dr. Dre headphone line. The superproducer owned an estimated 20%-25% of the company at the time; of the $2.6 billion Apple paid upfront in cash, another $295 million was earmarked to cover debt payments, leaving Dre with a little over $500 million.

Even with the vesting of his final slug of Apple stock last summer, Dre hasn’t quite made it into billionaire territory. He has spent heavily over the years on property (he paid $40 million for Tom Brady and Gisele Bundchen’s Los Angeles estate) and charitable donations (along with Beats cofounder Jimmy Iovine, he gave $70 million to start a school at USC). And with his formal involvement at Apple seemingly wrapping up, Dre will likely need to get back on the festival circuit—or start a new company—if he’s to make good on his 2014 declaration.

richest rappers jay-z
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1. Jay-Z

$1 billion

Though he’s hip-hop’s first billionaire, Jay-Z’s lead on the rest of the pack is even larger if his entire family fortune is taken into consideration: He and wife Beyoncé are now worth a combined $1.4 billion. So much for the notion that music is a dying business.

“To convince artists that you can’t be an artist and make money … was the greatest trick in music that people ever pulled off,” Jay-Z told Forbes in 2010. “I think the people that were making the millions said that.”

Methodology

In order to compile our ranking of the richest rappers, we use the same procedures employed in the calculation of our annual billionaires list: poring over financial documents, valuing major assets, and consulting with analysts, managers, attorneys and other industry insiders.

Cover photographs: Getty Images (Dr. Dre: AP Images)

-Zack O’Malley Greenburg; Forbes Staff

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The Creative In The Numbers Game

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Desmond Blackmore has solidified his presence in Ghana’s afrobeats scene and is one of the few musicians to turn into a successful entertainment mogul.


It’s almost impossible to attend a party or wedding in Ghana and not be treated to one of Desmond Blackmore’s ubiquitous chart-toppers.

With hits like Personal Person, Vera and Seihor a must-have on any Ghanaian DJ’s playlist, the 32-year-old rapper known by the moniker ‘D-Black’, has managed to solidify his presence as a leading emcee in Ghana’s afrobeats scene in less than a decade.

And it isn’t just about churning out party anthems and catchy lyrics. Blackmore is also a sharp businessman, who has been building his larger-than-life stage persona into a brand that now extends to a night club, live events, apparel, content production, media and advertising.

His story is the stuff of movies. His father, a businessman who made his wealth importing agriculture machinery, had 10 children with five different women. By the time Blackmore was a teenager, his father had lost most of his wealth through bad investments.

READ MORE | ‘If You Are An Artist, You Need To Be Out There As A Healer’

Blackmore, along with his mother, a civil servant, and his little sister, moved to North Kaneshie, in Accra, in search of a livelihood. With a life devoid of any comfort, Blackmore had to depend on his wit and creativity to make a living and pay his own way through school.

Cue the summer of 2007. Opportunity came knocking and Blackmore decided to take it. Aphrodisiac, a night club and advertising company Blackmore was working for as an errand boy, had shut down operations and as he was leaving the office, he received a call from Coca-Cola, looking for advertising services.

The previous owner of the business advised him to take the deal if he felt he could deliver. He decided to take the chance. He registered his own company within a week and secured his first big contract with the mammoth brand. 

“I have always been entrepreneurial at heart. I like numbers and I am a creative as well, so putting those two together was natural to me,” says Blackmore.

That deal paved the way for the then 20-year-old entrepreneur and exposed him to corporate Ghana. With the proceeds from the deal, he bought his first car and invested the rest into his music.

Blackmore’s is a story of dogged determination. He has gone from being homeless to becoming one of the most successful entertainers in Ghana. Case in point, in 2014, when Guinness Ghana Breweries Ltd (GGBL), a subsidiary of Diageo Plc. U.K., were looking for their official brand ambassador in Ghana, Blackmore was the only name on the list.

“D-Black is one of the few brands in Ghana’s music scene that embodies the Cîroc Vodka brand. The brand is championed by global megastars like P Diddy so we needed someone who matched the ethos of the lifestyle, flamboyance and entrepreneurship that the brand evokes and D-Black was the perfect celebrity partner to further enhance the luxury profile of Ciroc in Ghana,” says Nathaniel Ansong Manu, Head of the Luxury Brands portfolio at GGBL.

With a degree in fine arts and music from the University of Ghana as well as a brief stint studying economics at the University of Cape Coast, Blackmore had found the right combination of knowledge and talent to make his dreams of becoming a solo artist a reality.

READ MORE | African Music Platforms Soar As Spotify And Apple Snooze

With his cash injection from his first deal, he set out to be Ghana’s next big hip-hop artist. He decided early on in his career that he wanted his music to have international appeal and as a result, opted to rap in English, a move that was risky at a time where most of the chart toppers were singing in the local dialect.

“I met someone called Kweku T after university, who was rapping in English too. So we started recording together and we didn’t have enough money to shoot a video or anything, so we decided two pockets are better than one. We put together money and created a mixtape project and we shot three videos,” says Blackmore.

That partnership paid off. Blackmore received nominations from the prestigious Ghana Music Awards, as well as international acclaim from awards in South Africa. After a year and a half, the pair decided to go their separate ways with their individual projects. Then in 2010, he released his first solo album and embarked on a nationwide tour in Ghana.

“I won the hip-hop song of the year at the Ghana Music Awards for the first time in history as well as nominated for the BET Awards for Best African Artist. I went to Los Angeles but I didn’t win and came to New York, bought my own studio equipment, went back to Ghana, opened my own studio, then I dropped the biggest song in the country right after called Vera and the rest is history.”

Blackmore has broken boundaries in his young career as a music artist. He is one of the few musicians to transition smoothly from a successful rapper into an entertainment mogul.

He owns a record label Black Avenue Music to find fresh talent in Ghana. In 2015, he started Live Wire events, an event management company delivering corporate events, celebrity soccer matches, large concerts as well as festivals for the Ministry of Tourism in Ghana.

His early years working for Aphrodisiac gave him the experience he needed to also open his own lounge and night club, Onyx, in Ghana’s plush residential hub of Cantonments.

He also started a media and advertising company, Volcano. But Blackmore did not stop there. Spotting an opportunity in the content world, Blackmore also launched Black Avenue TV that produces movies and TV shows for some of Ghana’s biggest TV networks.

“All my companies are in the entertainment space because I wanted to provide brands with a 360-degree solution. If you want to do concerts, we have experience doing big stadium concerts or niche events, if you need a club or a lounge, you can use mine and when you need to advertise, we have a solution for that as well.”

However the hustle is not just all about making money.

“I started a record label to help those who still had not found a way to break through. It was a way of giving back to other people. So I was thinking if I spent $500 of my own money to help someone come up, it was a blessing.

“If I make my money back, great, and if I don’t, it was still a blessing. Sometimes, just providing studio time, paying for a music video to be shot by an artist who cannot afford it, will go a long way to help an artist and that is how I saw it. I have never made profit from any artist I have signed yet, it is always just about me helping them out.”

And that has been Blackmore’s greatest achievement so far, paving the way for people just like him to achieve their dreams through music.

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