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2010 all over again: a musical extravaganza to honor Nelson Mandela

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Nelson Mandela’s centenary brought together headline-grabbing A-listers and pledges of over $7 billion towards pressing global issues. Though for some, it didn’t end well.


It was exactly 10 years ago when Australian humanitarian Hugh Evans, along with his friend Simon Moss, launched the Global Poverty Project, committing to end extreme poverty by 2030.

That dream launched Global Citizen, and with that, an eponymous festival in 2012.

“Over 5.65 million actions led to 58 commitments and announcements worth $7,096,996,725, set to affect the lives of 137,368,628 people,” summed up the Global Citizen Festival, held in December 2018 for the first time in South Africa, hosted at the FNB Stadium, in the historic township of Soweto, in celebration of Nelson Mandela’s centenary.

On a hot Sunday afternoon that also saw looming rain clouds, thousands wearing straw hats and shades, trooped into the stadium, some arriving as early as 5AM for what was billed a mega concert.

Presidents, delegates, CEOs, activists, musicians and more gathered for the Global Citizen Festival: Mandela 100.

Among them, a galaxy of international and local celebrities such as Beyoncé, Trevor Noah, Oprah Winfrey, Naomi Campbell, Usher, Danai Gurira, Bonang Matheba, Nomzamo Mbatha, Tyler Perry, Pharrell Williams, Bob Geldof, Ed Sheeran, and dignitaries such as South African President Cyril Ramaphosa, Deputy Secretary-General of the United Nations Amina J. Mohammed, Prime Minister Erna Solberg of Norway, President Nana Akufo-Addo of Ghana, President Paul Kagame of Rwanda, former South African First Lady Graca Machel and many more were all gathered for the one-day spectacle.

The Daily Show anchor and host of the event, Noah said: “This is 2010 all over again,” referring to the euphoria in South Africa when the country hosted the FIFA World Cup that year.

“Everybody is here in Mzansi to celebrate the work of Nelson Mandela,” he added.

Trevor Noah at the Neslon Mandela Global Citizen Festival. Picture: Supplied

More than 75,000 people were in attendance at the stadium.

On stage, dignitaries committed actions taken to end extreme poverty, achieve gender equality, and ensure food security, education and global health.

“Everyone is a global citizen and how you want to take action in helping others using your voice, reaching out to a representative and holding rallies, coming together, uniting to make a change is wonderful. Everybody has a voice now today,” model and activist Campbell who was on stage told FORBES AFRICA on the sidelines.

 “To have a 20-year with the great man, President Nelson Mandela, is something I will treasure for the rest of my life and it’s an honor to be here and see everyone come together, and to see the young generation understand what this man Mandela stood for, what he sacrificed and what he wanted to achieve. And we are still trying to achieve what he wanted to, which is to eradicate poverty by 2030,” added Campbell.

Nigerian musician Femi Kuti, son of the legendary Fela Kuti, who performed and got the crowds dancing, told FORBES AFRICA some of the issues he holds close to his heart are equality, poverty and the importance of accountability by all leaders worldwide.

“Every citizen must take responsibility for tackling these problems,” he said.

“My father is a really good example of this, Bob Marley is a good example of this. If musicians did not talk about such issues, we would probably be naïve.”

One of Nigeria’s best-selling musicians, D’banj, agreed.

He performed his hit song, Oliver Twist, wearing his hallmark dark shades, a pair of metallic gold pants and jacket.

“Before I went on stage, I was so glad that this is Africa, I have performed everywhere in the world but this is my home, and my people are here,” he told FORBES AFRICA.

 “Getting out here and seeing my generation, the next generation, the millennials, and everyone coming out, I am just so humbled. I can just say that, from here, the future is going to be bright because the message of us stars coming together will leave a mark.”

The Nigerian artiste is not new to the Global Citizen scene.

Beyoncé performs at the Neslon Mandela Global Citizen Festival. Picture: Supplied

In 2015, he performed alongside Usher, Mary J Blige and Will.i.am at the Global Citizen Earth Day in Washington D.C in the United States.

“Global Citizen coming to Africa meant a lot for me… Because after we leave here, we are going to leave a mark that is going to awaken them and everybody is going to want to challenge our leaders to give us the right change,” he said.

Back on stage, the host Noah addressed the crowds about why Africa should indeed be celebrated.

“When it comes to resources, Africa is the richest place on earth,” he said.

“We have more booty than any other continent on the planet. Men and women… The point is, Africa has a lot of natural wealth. But what’s crazy is that even with all this wealth, 40% of all children across the continent are stunted due to lack of access to food. Tonight, we are calling on African leaders to commit three percent of their countries’ budgets to nutrition by 2020.”

All through the concert, the United Nations’ Sustainable Development Goals were unraveled.

The now former president of the World Bank, Dr Jim Yong Kim, said it was important to contribute to issues related to health because, “the crisis is much bigger”. As a result, the World Bank Group invested an additional $1 million to health and education.

Other celebrities and global leaders not present made their own pledges through pre-recorded videos screened at the event.

Businessman and philanthropist Richard Branson pledged a $105 million joint commitment to end the world’s leading cause of preventable blindness. Prime Minister of Canada, Justin Trudeau, announced an investment of $4 billion made at the G7 Summit towards education for vulnerable women and girls globally.

Chancellor of the Federal Republic of Germany, Angela Merkel, pledged €63 million ($72.2 million) to Global Citizen over the next three years.

From a South African perspective, the Motsepe Foundation, a hosting and presenting partner of Global Citizen, committed more than $104.4 million towards education, economic inclusion and equality of women and girls, as well as the current debate on land reform in South Africa. Entrepreneurs Patrice Motsepe and his wife Precious received a rapturous applause when they appeared on stage.

President Ramaphosa committed R2 billion ($144 million) for youth in South Africa, and announced the government’s intention to spend R60 billion ($4.3 billion) to provide free access to schools for poor children in South Africa.


Beyoncé and Jay-Z
at the Neslon Mandela Global Citizen Festival. Picture: Supplied

But with all the pledges announced, the biggest question remained, what next?

The Commonwealth Secretary-General Patricia Scotland, who was in attendance, weighed in on this.

“What I’d really like to see is we coming up with an integrated action plan so that it is not just raising the money but we absolutely identify how is this money going to be utilized and how we can work together better to support one another and to make sure that it is more likely that these issues will be delivered,” she told FORBES AFRICA.

“What I hope will come out of this is concrete action which will make a difference to the lives of the people who are so desperately thirsting for change.”

At the end of the day, what the 75,000-plus in the stadium had really come for was the culminating act by Beyoncé, one of the world’s highest-paid musicians listed on FORBES.

In one of the outfits on stage, Beyoncé wore a sequined body suit, thigh-high boots, and a dramatic cape that paid tribute to Africa’s 54 countries. It was designed by Mary Katrantzou, who said in an Instagram post: “Her coat has the 54 countries of Africa mapped out and on each country there is a different embroidery representing its diversity.” Beyoncé also wore a colorful beaded mini-dress with an elaborate back-piece, which according to her mother Tina Lawson, featured “one hundred thousand African beads”.

Some of the other designers the artiste wore during the visit included South African designers Enhle Mbali Maphumulo of Manual Rossa Apparel, Rich Mnisi, MmusoMaxwell, Senegalese designer Adama Ndiaye’s label Adama Paris, Sarah Diouf’s line Tongoro Studio and Ivorian label Yhebe Design.

Beyoncé and her husband Jay-Z brought Africa to its feet to their tunes for the first time. It was a breath-taking, epic production which saw them perform hit songs like Halo, Perfect, Bonnie & Clyde, Formation and Forever Young.


Naomi Campbell at the Neslon Mandela Global Citizen Festival. Picture: Supplied

But despite the success of the Global Citizen Festival, it was a chaotic end to a beautiful night for some.

While heads of state and celebrities were escorted back from the concert venue, some festival-goers were left stranded in gridlocked traffic at midnight to face attacks by criminals.

Many took to social media to explain how they were mugged at gunpoint and were victims to violence.

One of the attendees, 23-year-old Kayleen Morgan, who witnessed the attacks, told us: “What was upsetting was for something like this to happen at an event organized on such a huge scale. People’s experiences were not taken seriously…”

A month after these unfortunate incidents, some suspects have been arrested and investigations continue.

It was a night Beyoncé stole, and a night some audience-goers will never forget, for being stolen from.

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Can Diddy’s Ciroc Recipe Work On Alkaline Water?

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The first time Sean “Diddy” Combs took a sip of Aquahydrate alkaline water—given to him by pal Mark Wahlberg at a Las Vegas boxing match in the early 2010s—he found it to be an ideal antidote for evenings spent consuming adult beverages.

“I went out that night and had a Vegas night, and I woke up and had a Vegas morning,” Diddy told me in 2015. “I drank two of the [Aquahydrate] bottles and it was, like, the best tasting water that I’ve tasted. And it really, honestly helped me recover.”

Diddy became the face of the company alongside Wahlberg shortly thereafter, and the pair invested $20 million in Aquahydrate over the years while billionaire Ron Burkle’s Yucaipa added another $27 million.

READ MORE | Hip-Hop’s Next Billionaires: Richest Rappers 2019

They aren’t the only ones with lofty ambitions for the brand: last week the Alkaline Water Co., the publicly-traded purveyor of competitor Alkaline88, bought Aquahydrate in an all-stock deal that valued the latter at about $50 million.

For Diddy, who ranks No. 4 on our recently-released list of hip-hop’s top earners and boasts a net worth of $740 million, alkaline water holdings are just a drop in his financial bucket. His Diageo-backed Ciroc vodka—and its myriad flavors, from Red Berry to Summer Watermelon—is responsible for the lion’s share of his wealth. But it’s clear he thinks alkaline water, flavored variants included, could swell his portfolio. So do his new partners.

Diddy
CRAIG BARRITT AND ALEXANDER TAMARGO/GETTY IMAGES. DESIGN: NICK DESANTIS/FORBES

“You put both these brands under one public company, it makes a ton of sense,” says Aaron Keay, Alkaline’s chairman, of the Aquahydrate deal. “We see synergies on distribution, we see cost-savings on cost of goods. On production, on logistics, on staffing. … And we don’t see both brands actually then competing for the same target market.”

In the past, flavored water has enriched investors including some of Diddy’s hip-hop world comrades. A little over a decade ago, 50 Cent famously took Vitaminwater equity in lieu of stock as payment for his endorsement—and walked away with some $100 million when Coca-Cola bought its parent company for $4.1 billion in 2007.

A ten-figure valuation for an alkaline water company seems an outlandish target even for the notoriously bombastic Diddy. But Keay notes Alkaline clocked $33 million in revenues over the past fiscal year and had been expecting $48 million in 2020; now, with Aquahydrate on board, he projects closer to $60-$65 million. That compares favorably to Core Water, which was doing some $80 million as of last year before getting acquired.

“For two or three years, Core Water was just another clear water,” says Keay. “Then they added about a half dozen flavors. Sales doubled. They got bought for $500 million. I mean, for us, $500 million would be a big number off of where our market cap is right now.”

Diddy appears to be an ideal ally in achieving that goal. With Ciroc, once a middling vodka in Diageo’s roster, he was able to articulate importance of the brand’s defining trait: it was made from grapes, not grains (never mind that this might technically disqualify it from being considered a vodka). His contention, according to Stephen Rust, Diageo’s president of new business and reserve brands, is that grapes are simply sexier than potatoes.

“One of his favorite things [to say] is, ‘If you can have a vodka that comes from a history of winemaking, why would you do that versus the history of coming from potatoes?’” Rust explained in an interview for my book, 3 Kings: Diddy, Dr. Dre, Jay-Z, And Hip-Hop’s Multibillion-Dollar Rise. “That’s Sean.”

With alkaline water, Diddy has demonstrated a similar knack for sizing up a product and extracting an elemental notion that passes muster with consumers (if not necessarily scientists). If “you’re full of acid,” Diddy once explained to me, you need to “get your body leveled out.”

Vodka and water, of course, are two very different products, and the same tactics won’t necessarily translate from one business to another. Flavored water itself seems to have been over-carbonated of late, as the recent struggles of brands like La Croix show; Alkaline’s shares have slumped this year as well.

Perhaps that’s why Alkaline is looking beyond its flagship bottled water business. Future plans call for a move towards cans in a nod to environmentally-conscious customers, as well as expansion into the nascent CBD-infused beverage space. Keay figures Diddy and Wahlberg, along with fellow celebrity investor Jillian Michaels, should provide a boost across the board.

“Once the FDA makes a ruling about how CBD is going to be distributed through those chains and channels, those guys are going to want trusted brands, brands that they know already have a consumer following,” says Keay. “And that was another big reason why it made sense to bring [Diddy, Wahlberg and Michaels] in, because it’s only going to help.”

Zack O’Malley Greenburg; Forbes

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The Highest-Paid Actors 2019: Dwayne Johnson, Bradley Cooper And Chris Hemsworth

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A bankable leading man is still one of Hollywood’s surest bets, even if your name isn’t Leonardo DiCaprio. While the lucrative twenty-twenty deal ($20 million upfront and 20% of gross profit) doled out to the likes of Harrison Ford and Tom Cruise may be more or less gone, Hollywood still has its big-money brands, those actors who can promise an audience so big that they command not only an eight-figure salary to show up on set but also a decent chunk of a film’s nebulous “pool”—or the money left over after some but not all of the bills are paid. 

Dwayne Johnson, also known as the Rock, tops the Forbes list of the world’s ten highest-paid actors, collecting $89.4 million between June 1, 2018, and June 1, 2019.

READ MORE | Marvel Money: How Six Avengers Made $340 Million Last Year

“It has to be audience first. What does the audience want, and what is the best scenario that we can create that will send them home happy?” Johnson told Forbes in 2018.

It seems he makes the audience happy. Johnson has landed a pay formula as close to the famed twenty-twenty deal of yore as any star can get these days. He’ll collect an upfront salary of up to $23.5 million—his highest quote yet—for the forthcoming Jumanji: The Next Level.

He also commands up to 15% of the pool from high-grossing franchise movies, including Jumanji: Welcome to the Jungle, which had a worldwide box office of $962.1 million. And he is paid $700,000 per episode for HBO’s Ballers and seven figures in royalties for his line of clothing, shoes and headphones with Under Armour.

READ MORE | ‘Black Panther’: All The Box Office Records It Broke (And Almost Broke) In Its $235M Debut

While Johnson’s deal is the biggest in the business right now, he’s not the only one with a lucrative deal. Robert Downey Jr. gets $20 million upfront and nearly 8% of the pool for his role as Iron Man, and that amounted to about $55 million for his work in Avengers: Endgame, which grossed $2.796 billion at the box office. 

That gross was so big that it secured spots on this year’s top-earner list for Chris Hemsworth, Bradley Cooper and Paul Rudd, in addition to Downey; together, they earned $284 million, with most of that coming from the franchise. 

“Celebrities such as Downey and (Scarlett) Johansson currently have extreme leverage to demand enormous compensation packages from studios investing hundreds of millions of dollars in making tent-pole films, such as The Avengers series,” entertainment lawyer David Chidekel of Early Sullivan Wright Gizer & McRae told Forbes. 

READ MORE | Worldwide Box Office, The Best It’s Ever Been

Cooper is the rare actor who can thank a bet on himself for his 2019 ranking. The actor earned only about 10% of his $57 million payday for voicing Rocket Raccoon in Avengers. 

Seventy percent came from A Star Is Born, the smaller musical drama that he directed, produced, cowrote and starred in with Lady Gaga. The movie was a passion project for Cooper, and he forfeited any upfront salary to go into the film and Gaga’s salary. It paid off—the movie, which had a production budget of only $36 million, grossed $435 million worldwide, leaving Cooper with an estimated $40 million. 

The full list is below. Earnings estimates are based on data from Nielsen, ComScore, Box Office Mojo and IMDB, as well as interviews with industry insiders. All figures are pretax; fees for agents, managers and lawyers (generally 10%, 15% and 5%, respectively) are not deducted.

The World’s Highest-Paid Actors Of 2019

10. Will Smith

Earnings: $35 million

9. Paul Rudd

Earnings: $41 million

8. Chris Evans

Earnings: $43.5 million

6. Adam Sandler (tie)

Earnings: $57 million

6. Bradley Cooper (tie)

Earnings: $57 million

5. Jackie Chan

Earnings: $58 million

4. Akshay Kumar

Earnings: $65 million

3. Robert Downey Jr.

Earnings: $66 million

2. Chris Hemsworth

Earnings: $76.4 million

1. Dwayne Johnson

-Madeline Berg; Forbes

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Comedian Jim Gaffigan Rakes In $30 Million By Ditching Netflix And Betting On Himself

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Gripping a lukewarm Heineken, Jim Gaffigan hunches his six-foot-one frame over a peeling table in the green room of the An Grianán Theatre in Letterkenny, Ireland. Summer nights are never terribly hot in these parts, but this one is warm enough to need some air conditioning, which the theater almost never uses. It’s hardly a glamorous moment. But then again, glamour isn’t really his thing.

“There’s nothing sexy about Jim Gaffigan,” he says, sweat dotting his brow. “I’m not young. I don’t have a full head of hair. I’m out of shape. I don’t talk about having dinner with Kanye.”

Fortunately for him, he is funny. Just ask the more than 300,000 people in 15 countries who’ve paid an average of $56 to see his latest routine. For the 53-year-old father of five, it’s been a grueling schedule: more than 75 cities in the past year, including whistle-stops like Letterkenny, a northern community of 20,000 that was once lauded as the Republic’s “tidiest town.”

READ MORE | Trevor Noah Is Laughing All The Way To The Bank

They may not offer much sizzle, but places like this are the lifeblood of Gaffigan’s business. He has raked in $30 million this year, putting him at No. 3 on Forbes’ list of the highest-earning stand-up comedians. Half of that was earned by putting “butts in seats.”

The rest comes from spreading his punch lines far and wide. And in this business, if those jokes are funny enough—and your reach wide enough—you can fill a lot of seats with a lot of butts. With the right distribution deal, those jokes can deliver exponential returns. But that’s where it gets a bit tricky.

“In the entertainment industry, every house is made of ice and it’s melting,” Gaffigan says. “So you’d better be building a new house.”  

Gaffigan’s been building. In 2016, he agreed to partner with Netflix, the industry’s dominant force and home to original specials from all but one of the comedians on Forbes’ ranking. Last year he cut loose from the kingmaker and placed a bigger bet on himself, pairing up with Comedy Dynamics, an independent producer, to release his next special everywhere but Netflix. 

Gaffigan will star in the first original stand-up special on Amazon, which is going after the streaming giant with a push into comedy. Quality Time goes live today, and it can be shopped on the open streaming market when its exclusive run with Amazon Prime Video is up in two years. And that market is only expanding.

Gaffigan has learned a bit about home building in the entertainment industry. He cut his teeth on the club circuit in the early 1990s, when HBO was the primary destination for stand-up specials and Comedy Central was a fledgling cable network.

READ MORE | Executive Travel: Mpho Popps’ Ghana

In 2000, he landed what was then the holy grail of comedy success—a broadcast sitcom—which was the source of the fortunes the creators of Seinfeld and Roseanne minted once they had enough seasons on the air and could sell the series into syndication.

Gaffigan’s shot proved to be short-lived, but six years later he scored a second chance and headlined a Comedy Central special called Beyond the Pale. This time it paid dividends, landing him his first theater show a month later. The butts were now coming to the seats, and while his rise was live, in person, with microphone in hand, his breakout was digital.

At the time, YouTube was changing the rules of the game, providing comedians a global platform with unprecedented distribution. Then Twitter emerged, giving comedy bookers a real-time assessment of who was attracting audiences.

READ MORE | The World’s Highest-Paid Comedians Of 2018

Then came the debut of streaming on Netflix, which latched onto comedy as a cheap and effective way to lure subscribers, while some, notably the now disgraced Louis C.K., used streaming to control their own distribution, making their shows available for fans to purchase directly.

“It was a technological wave that crashed over the stand-up world,” says Wayne Federman, a comedian and professor of the history of stand-up at the University of Southern California. “And we’re still all trying to figure out what’s going on.”

Gaffigan’s first original Netflix special aired in 2017, long after the company had reshaped the industry. It was a promising place to be: Aziz Ansari and Ali Wong were propelled into superstar status through their Netflix specials, while household names like Dave Chappelle and Jerry Seinfeld reportedly cashed in with $60 million (Chappelle) and $100 million (Seinfeld) paydays in exchange for long-term, multi-program deals. Gaffigan’s first special, Cinco, sold for a more modest seven-figure sum.

Jim Gaffigan stand up comedy specials for Netflix and Amazon Original
COURTESY

It was more than just a check; it was access to a potential audience of nearly 94 million. Although Netflix’s subscriber base has grown since then, so has its stand-up library. The platform now shops nearly four times the number of original stand-up specials than when Cinco debuted.

That makes it harder to stand out in the scroll. Plus, the streamer often holds onto specials in perpetuity, including Cinco. The up-front money is nice, but there is no ability to earn on the back end. 

Gaffigan used his next special, 2018’s Noble Ape, which was directed and cowritten by his wife, Jeannie Gaffigan, to test the waters. Comedy Dynamics bought the rights and made it available everywhere Netflix wasn’t. It had a theatrical release and could be purchased and rented on multiple services, including  iTunes, YouTube and Walmart’s VUDU.

Later, there were short streaming windows on Comedy Central and Amazon Prime. According to Comedy Dynamics CEO Brian Volk-Weiss, it was even syndicated to planes and cruise ships. The up-front payment to Gaffigan from Comedy Dynamics was lower than at Netflix, but the wide distribution allowed him to earn on the back end, bringing in a total of $10 million, according to Forbes estimates.

READ MORE | Burna Boy’s The African Giant Debuts On The Daily Show With Trevor Noah

And new services are on the way from Apple, WarnerMedia, NBCUniversal and Disney, any one of which could choose to pursue cheap-to-produce and popular stand-up specials. 

Because of this widening field, stand-up specials may have more life (and revenue) in them, and that could be good for comedians looking to gamble on their success with deals that offer back-end participation. “We have titles in our library that are making more in year 12 than they made in year one,” says Volk-Weiss, whose company also owns specials by Bob Saget, Iliza Shlesinger and Janeane Garofalo.

Still, leaving Netflix means walking away from a partner that has now established itself as a formidable entertainment company. Netflix has some 180 original hour-long stand-up specials and is singularly focused on exploiting content around the world. Gaffigan, though, is content to keep the bet on himself.

“In the entertainment industry, every house is made of ice and it’s melting. So you’d better be building a new house.”

In the stuffy backstage room in Letterkenny, Gaffigan reviews some of the new material he tried out on stage. A joke about Ireland’s nonsensical roads killed it. He stumbled with a bit about the English. The classics played well—“My dad never went to a parent-teacher conference; my dad didn’t know I went to school.”  

And he’s well aware that Amazon’s core mission is to sell stuff, even though it has won critical acclaim for shows like The Marvelous Mrs. Maisel and Transparent. With plans to deliver three more specials over the next five years, he’s got time to see just how good a partner the retailer might be. Along the way, he may decide it’s time to find a new neighborhood.

“The reason I went to Amazon is to expand my audience,” he says. “I don’t know what they’re gonna do and I don’t fully understand their marketing might. I might be pleasantly surprised. I mean, it’s a huge corporation. They could probably make more selling socks.”

-Ariel Shapiro; Forbes

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