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2010 all over again: a musical extravaganza to honor Nelson Mandela

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Nelson Mandela’s centenary brought together headline-grabbing A-listers and pledges of over $7 billion towards pressing global issues. Though for some, it didn’t end well.


It was exactly 10 years ago when Australian humanitarian Hugh Evans, along with his friend Simon Moss, launched the Global Poverty Project, committing to end extreme poverty by 2030.

That dream launched Global Citizen, and with that, an eponymous festival in 2012.

“Over 5.65 million actions led to 58 commitments and announcements worth $7,096,996,725, set to affect the lives of 137,368,628 people,” summed up the Global Citizen Festival, held in December 2018 for the first time in South Africa, hosted at the FNB Stadium, in the historic township of Soweto, in celebration of Nelson Mandela’s centenary.

On a hot Sunday afternoon that also saw looming rain clouds, thousands wearing straw hats and shades, trooped into the stadium, some arriving as early as 5AM for what was billed a mega concert.

Presidents, delegates, CEOs, activists, musicians and more gathered for the Global Citizen Festival: Mandela 100.

Among them, a galaxy of international and local celebrities such as Beyoncé, Trevor Noah, Oprah Winfrey, Naomi Campbell, Usher, Danai Gurira, Bonang Matheba, Nomzamo Mbatha, Tyler Perry, Pharrell Williams, Bob Geldof, Ed Sheeran, and dignitaries such as South African President Cyril Ramaphosa, Deputy Secretary-General of the United Nations Amina J. Mohammed, Prime Minister Erna Solberg of Norway, President Nana Akufo-Addo of Ghana, President Paul Kagame of Rwanda, former South African First Lady Graca Machel and many more were all gathered for the one-day spectacle.

The Daily Show anchor and host of the event, Noah said: “This is 2010 all over again,” referring to the euphoria in South Africa when the country hosted the FIFA World Cup that year.

“Everybody is here in Mzansi to celebrate the work of Nelson Mandela,” he added.

Trevor Noah at the Neslon Mandela Global Citizen Festival. Picture: Supplied

More than 75,000 people were in attendance at the stadium.

On stage, dignitaries committed actions taken to end extreme poverty, achieve gender equality, and ensure food security, education and global health.

“Everyone is a global citizen and how you want to take action in helping others using your voice, reaching out to a representative and holding rallies, coming together, uniting to make a change is wonderful. Everybody has a voice now today,” model and activist Campbell who was on stage told FORBES AFRICA on the sidelines.

 “To have a 20-year with the great man, President Nelson Mandela, is something I will treasure for the rest of my life and it’s an honor to be here and see everyone come together, and to see the young generation understand what this man Mandela stood for, what he sacrificed and what he wanted to achieve. And we are still trying to achieve what he wanted to, which is to eradicate poverty by 2030,” added Campbell.

Nigerian musician Femi Kuti, son of the legendary Fela Kuti, who performed and got the crowds dancing, told FORBES AFRICA some of the issues he holds close to his heart are equality, poverty and the importance of accountability by all leaders worldwide.

“Every citizen must take responsibility for tackling these problems,” he said.

“My father is a really good example of this, Bob Marley is a good example of this. If musicians did not talk about such issues, we would probably be naïve.”

One of Nigeria’s best-selling musicians, D’banj, agreed.

He performed his hit song, Oliver Twist, wearing his hallmark dark shades, a pair of metallic gold pants and jacket.

“Before I went on stage, I was so glad that this is Africa, I have performed everywhere in the world but this is my home, and my people are here,” he told FORBES AFRICA.

 “Getting out here and seeing my generation, the next generation, the millennials, and everyone coming out, I am just so humbled. I can just say that, from here, the future is going to be bright because the message of us stars coming together will leave a mark.”

The Nigerian artiste is not new to the Global Citizen scene.

Beyoncé performs at the Neslon Mandela Global Citizen Festival. Picture: Supplied

In 2015, he performed alongside Usher, Mary J Blige and Will.i.am at the Global Citizen Earth Day in Washington D.C in the United States.

“Global Citizen coming to Africa meant a lot for me… Because after we leave here, we are going to leave a mark that is going to awaken them and everybody is going to want to challenge our leaders to give us the right change,” he said.

Back on stage, the host Noah addressed the crowds about why Africa should indeed be celebrated.

“When it comes to resources, Africa is the richest place on earth,” he said.

“We have more booty than any other continent on the planet. Men and women… The point is, Africa has a lot of natural wealth. But what’s crazy is that even with all this wealth, 40% of all children across the continent are stunted due to lack of access to food. Tonight, we are calling on African leaders to commit three percent of their countries’ budgets to nutrition by 2020.”

All through the concert, the United Nations’ Sustainable Development Goals were unraveled.

The now former president of the World Bank, Dr Jim Yong Kim, said it was important to contribute to issues related to health because, “the crisis is much bigger”. As a result, the World Bank Group invested an additional $1 million to health and education.

Other celebrities and global leaders not present made their own pledges through pre-recorded videos screened at the event.

Businessman and philanthropist Richard Branson pledged a $105 million joint commitment to end the world’s leading cause of preventable blindness. Prime Minister of Canada, Justin Trudeau, announced an investment of $4 billion made at the G7 Summit towards education for vulnerable women and girls globally.

Chancellor of the Federal Republic of Germany, Angela Merkel, pledged €63 million ($72.2 million) to Global Citizen over the next three years.

From a South African perspective, the Motsepe Foundation, a hosting and presenting partner of Global Citizen, committed more than $104.4 million towards education, economic inclusion and equality of women and girls, as well as the current debate on land reform in South Africa. Entrepreneurs Patrice Motsepe and his wife Precious received a rapturous applause when they appeared on stage.

President Ramaphosa committed R2 billion ($144 million) for youth in South Africa, and announced the government’s intention to spend R60 billion ($4.3 billion) to provide free access to schools for poor children in South Africa.


Beyoncé and Jay-Z
at the Neslon Mandela Global Citizen Festival. Picture: Supplied

But with all the pledges announced, the biggest question remained, what next?

The Commonwealth Secretary-General Patricia Scotland, who was in attendance, weighed in on this.

“What I’d really like to see is we coming up with an integrated action plan so that it is not just raising the money but we absolutely identify how is this money going to be utilized and how we can work together better to support one another and to make sure that it is more likely that these issues will be delivered,” she told FORBES AFRICA.

“What I hope will come out of this is concrete action which will make a difference to the lives of the people who are so desperately thirsting for change.”

At the end of the day, what the 75,000-plus in the stadium had really come for was the culminating act by Beyoncé, one of the world’s highest-paid musicians listed on FORBES.

In one of the outfits on stage, Beyoncé wore a sequined body suit, thigh-high boots, and a dramatic cape that paid tribute to Africa’s 54 countries. It was designed by Mary Katrantzou, who said in an Instagram post: “Her coat has the 54 countries of Africa mapped out and on each country there is a different embroidery representing its diversity.” Beyoncé also wore a colorful beaded mini-dress with an elaborate back-piece, which according to her mother Tina Lawson, featured “one hundred thousand African beads”.

Some of the other designers the artiste wore during the visit included South African designers Enhle Mbali Maphumulo of Manual Rossa Apparel, Rich Mnisi, MmusoMaxwell, Senegalese designer Adama Ndiaye’s label Adama Paris, Sarah Diouf’s line Tongoro Studio and Ivorian label Yhebe Design.

Beyoncé and her husband Jay-Z brought Africa to its feet to their tunes for the first time. It was a breath-taking, epic production which saw them perform hit songs like Halo, Perfect, Bonnie & Clyde, Formation and Forever Young.


Naomi Campbell at the Neslon Mandela Global Citizen Festival. Picture: Supplied

But despite the success of the Global Citizen Festival, it was a chaotic end to a beautiful night for some.

While heads of state and celebrities were escorted back from the concert venue, some festival-goers were left stranded in gridlocked traffic at midnight to face attacks by criminals.

Many took to social media to explain how they were mugged at gunpoint and were victims to violence.

One of the attendees, 23-year-old Kayleen Morgan, who witnessed the attacks, told us: “What was upsetting was for something like this to happen at an event organized on such a huge scale. People’s experiences were not taken seriously…”

A month after these unfortunate incidents, some suspects have been arrested and investigations continue.

It was a night Beyoncé stole, and a night some audience-goers will never forget, for being stolen from.

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Forbes Africa’s Best Photographs In 2019

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[Compiled by Motlabana Monnakgotla, Gypseenia Lion and Karen Mwendera]

Image 1:

Kabelo Mpofu, an entrepreneur, took over his mother’s shop in Meadowlands, in the South African township of Soweto. He is hopeful of making the family business a success despite big retail stores opening up in the townships and swallowing up the corner groceries.

Image 2:

Africa is the youngest continent in the world. Every year, South Africa observes June as Youth Month, honoring the anniversary of the Soweto Uprising on June 16. In this image, the country’s sprawling township of Soweto comes alive with youth dancing in the winter weather to local and international music at the Soweto International Jazz Festival, an annual confluence of history, art and culture.

Image 3:

Women hold up placards against gender-based violence during a ‘Shutdown Sandton’ campaign; this after a spate of brutal rape and killings in South Africa.

Image 4:

Car dealerships were among the businesses set alight in Johannesburg’s Jules Street, during the spate of xenophobia attacks in South Africa in August this year. The spark that fueled the raging fire began in Pretoria, the country’s capital, when a taxi driver was shot dead by a foreign national who was selling drugs to a youngster in the central business district.

Image 5:

Sibusiso Dlamini, the co-founder of Soweto Ink, works on one of his regular clients at his tattoo parlor founded in 2014 with his long-time friend, Ndumiso Ramate. In 2019, Soweto Ink held the fourth annual tattoo convention, and for the first time in partnership with BET Africa, to break tattoo taboos in Africa.

Image 6:

Mmusi Maimane, the former leader of South Africa’s opposition party, Democratic Alliance, is about to cast his vote in front of local and international media houses who had wrestled to get the perfect shot in his hometown in Dobsonville, Soweto, during the elections in South Africa in 2019.

Image 7:

The brother of South African journalist, Shiraaz Mohamed, begs for government intervention after Mohamed was kidnapped in Syria on January 2017 by a group of armed men. The group demanded more than $500,000 for his freedom.

Image 8:

South African President Cyril Ramaphosa with his body guards at the Sandton Convention Centre in Johannesburg, South Africa, where the three-day South Africa Investment Conference was held in November.

Image 9:

In a world that’s embracing new technology, inspiration is being found in bug behavior. The hard-bodied dung beetle is now key to robotics research, in Africa too. Astounded by this discovery early this year is Marcus Byrne, a researcher at the University of the Witwatersrand in Johannesburg who has been studying dung beetles for over 20 years. He holds up a metallic replica of a dung beetle in his hand in his office at the university.

Image 10: 

Mzimhlophe Hostel, a hostel among many others in Soweto, erupted with service delivery protests prior to the elections in South Africa. In the same vicinity, an informal settlement was also allegedly set on fire. Brothers Mduduzi (32) and Kwenzi Gwala (22), pictured, had arrived in Johannesburg looking for employment. They sold African beer, but their shack was set alight while they were still at church. They lost all their stock and possessions.

Image 11: 

A thrift market in the heart of Johannesburg’s central business district, not too far from a busy taxi rank, known for its pavement robberies. Despite the crimes, thousands of small entrepreneurs trade in this raucous market every day.

Image 12:

ANC, DA and EFF supporters dancing and chanting outside the Hitekani Primary School in Chiawelo, Soweto, South Africa, as they await South African President Cyril Ramaphosa to cast his vote in his former primary school. 

Image 13:

Tenants in the discarded Vannin Court in Johannesburg look on from their balconies as jubilation erupts on the ground floor.

Image 14:

Vestine Nyiravesabimana makes money weaving intricate baskets made of grass to feed her nine children in Kigali, Rwanda.

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Can Diddy’s Ciroc Recipe Work On Alkaline Water?

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The first time Sean “Diddy” Combs took a sip of Aquahydrate alkaline water—given to him by pal Mark Wahlberg at a Las Vegas boxing match in the early 2010s—he found it to be an ideal antidote for evenings spent consuming adult beverages.

“I went out that night and had a Vegas night, and I woke up and had a Vegas morning,” Diddy told me in 2015. “I drank two of the [Aquahydrate] bottles and it was, like, the best tasting water that I’ve tasted. And it really, honestly helped me recover.”

Diddy became the face of the company alongside Wahlberg shortly thereafter, and the pair invested $20 million in Aquahydrate over the years while billionaire Ron Burkle’s Yucaipa added another $27 million.

READ MORE | Hip-Hop’s Next Billionaires: Richest Rappers 2019

They aren’t the only ones with lofty ambitions for the brand: last week the Alkaline Water Co., the publicly-traded purveyor of competitor Alkaline88, bought Aquahydrate in an all-stock deal that valued the latter at about $50 million.

For Diddy, who ranks No. 4 on our recently-released list of hip-hop’s top earners and boasts a net worth of $740 million, alkaline water holdings are just a drop in his financial bucket. His Diageo-backed Ciroc vodka—and its myriad flavors, from Red Berry to Summer Watermelon—is responsible for the lion’s share of his wealth. But it’s clear he thinks alkaline water, flavored variants included, could swell his portfolio. So do his new partners.

Diddy
CRAIG BARRITT AND ALEXANDER TAMARGO/GETTY IMAGES. DESIGN: NICK DESANTIS/FORBES

“You put both these brands under one public company, it makes a ton of sense,” says Aaron Keay, Alkaline’s chairman, of the Aquahydrate deal. “We see synergies on distribution, we see cost-savings on cost of goods. On production, on logistics, on staffing. … And we don’t see both brands actually then competing for the same target market.”

In the past, flavored water has enriched investors including some of Diddy’s hip-hop world comrades. A little over a decade ago, 50 Cent famously took Vitaminwater equity in lieu of stock as payment for his endorsement—and walked away with some $100 million when Coca-Cola bought its parent company for $4.1 billion in 2007.

A ten-figure valuation for an alkaline water company seems an outlandish target even for the notoriously bombastic Diddy. But Keay notes Alkaline clocked $33 million in revenues over the past fiscal year and had been expecting $48 million in 2020; now, with Aquahydrate on board, he projects closer to $60-$65 million. That compares favorably to Core Water, which was doing some $80 million as of last year before getting acquired.

“For two or three years, Core Water was just another clear water,” says Keay. “Then they added about a half dozen flavors. Sales doubled. They got bought for $500 million. I mean, for us, $500 million would be a big number off of where our market cap is right now.”

Diddy appears to be an ideal ally in achieving that goal. With Ciroc, once a middling vodka in Diageo’s roster, he was able to articulate importance of the brand’s defining trait: it was made from grapes, not grains (never mind that this might technically disqualify it from being considered a vodka). His contention, according to Stephen Rust, Diageo’s president of new business and reserve brands, is that grapes are simply sexier than potatoes.

“One of his favorite things [to say] is, ‘If you can have a vodka that comes from a history of winemaking, why would you do that versus the history of coming from potatoes?’” Rust explained in an interview for my book, 3 Kings: Diddy, Dr. Dre, Jay-Z, And Hip-Hop’s Multibillion-Dollar Rise. “That’s Sean.”

With alkaline water, Diddy has demonstrated a similar knack for sizing up a product and extracting an elemental notion that passes muster with consumers (if not necessarily scientists). If “you’re full of acid,” Diddy once explained to me, you need to “get your body leveled out.”

Vodka and water, of course, are two very different products, and the same tactics won’t necessarily translate from one business to another. Flavored water itself seems to have been over-carbonated of late, as the recent struggles of brands like La Croix show; Alkaline’s shares have slumped this year as well.

Perhaps that’s why Alkaline is looking beyond its flagship bottled water business. Future plans call for a move towards cans in a nod to environmentally-conscious customers, as well as expansion into the nascent CBD-infused beverage space. Keay figures Diddy and Wahlberg, along with fellow celebrity investor Jillian Michaels, should provide a boost across the board.

“Once the FDA makes a ruling about how CBD is going to be distributed through those chains and channels, those guys are going to want trusted brands, brands that they know already have a consumer following,” says Keay. “And that was another big reason why it made sense to bring [Diddy, Wahlberg and Michaels] in, because it’s only going to help.”

Zack O’Malley Greenburg; Forbes

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The Highest-Paid Actors 2019: Dwayne Johnson, Bradley Cooper And Chris Hemsworth

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A bankable leading man is still one of Hollywood’s surest bets, even if your name isn’t Leonardo DiCaprio. While the lucrative twenty-twenty deal ($20 million upfront and 20% of gross profit) doled out to the likes of Harrison Ford and Tom Cruise may be more or less gone, Hollywood still has its big-money brands, those actors who can promise an audience so big that they command not only an eight-figure salary to show up on set but also a decent chunk of a film’s nebulous “pool”—or the money left over after some but not all of the bills are paid. 

Dwayne Johnson, also known as the Rock, tops the Forbes list of the world’s ten highest-paid actors, collecting $89.4 million between June 1, 2018, and June 1, 2019.

READ MORE | Marvel Money: How Six Avengers Made $340 Million Last Year

“It has to be audience first. What does the audience want, and what is the best scenario that we can create that will send them home happy?” Johnson told Forbes in 2018.

It seems he makes the audience happy. Johnson has landed a pay formula as close to the famed twenty-twenty deal of yore as any star can get these days. He’ll collect an upfront salary of up to $23.5 million—his highest quote yet—for the forthcoming Jumanji: The Next Level.

He also commands up to 15% of the pool from high-grossing franchise movies, including Jumanji: Welcome to the Jungle, which had a worldwide box office of $962.1 million. And he is paid $700,000 per episode for HBO’s Ballers and seven figures in royalties for his line of clothing, shoes and headphones with Under Armour.

READ MORE | ‘Black Panther’: All The Box Office Records It Broke (And Almost Broke) In Its $235M Debut

While Johnson’s deal is the biggest in the business right now, he’s not the only one with a lucrative deal. Robert Downey Jr. gets $20 million upfront and nearly 8% of the pool for his role as Iron Man, and that amounted to about $55 million for his work in Avengers: Endgame, which grossed $2.796 billion at the box office. 

That gross was so big that it secured spots on this year’s top-earner list for Chris Hemsworth, Bradley Cooper and Paul Rudd, in addition to Downey; together, they earned $284 million, with most of that coming from the franchise. 

“Celebrities such as Downey and (Scarlett) Johansson currently have extreme leverage to demand enormous compensation packages from studios investing hundreds of millions of dollars in making tent-pole films, such as The Avengers series,” entertainment lawyer David Chidekel of Early Sullivan Wright Gizer & McRae told Forbes. 

READ MORE | Worldwide Box Office, The Best It’s Ever Been

Cooper is the rare actor who can thank a bet on himself for his 2019 ranking. The actor earned only about 10% of his $57 million payday for voicing Rocket Raccoon in Avengers. 

Seventy percent came from A Star Is Born, the smaller musical drama that he directed, produced, cowrote and starred in with Lady Gaga. The movie was a passion project for Cooper, and he forfeited any upfront salary to go into the film and Gaga’s salary. It paid off—the movie, which had a production budget of only $36 million, grossed $435 million worldwide, leaving Cooper with an estimated $40 million. 

The full list is below. Earnings estimates are based on data from Nielsen, ComScore, Box Office Mojo and IMDB, as well as interviews with industry insiders. All figures are pretax; fees for agents, managers and lawyers (generally 10%, 15% and 5%, respectively) are not deducted.

The World’s Highest-Paid Actors Of 2019

10. Will Smith

Earnings: $35 million

9. Paul Rudd

Earnings: $41 million

8. Chris Evans

Earnings: $43.5 million

6. Adam Sandler (tie)

Earnings: $57 million

6. Bradley Cooper (tie)

Earnings: $57 million

5. Jackie Chan

Earnings: $58 million

4. Akshay Kumar

Earnings: $65 million

3. Robert Downey Jr.

Earnings: $66 million

2. Chris Hemsworth

Earnings: $76.4 million

1. Dwayne Johnson

-Madeline Berg; Forbes

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